What does the UPLIFY team cover in its blog?
The UPLIFY blog covers Google Ads, Meta Ads, e-commerce, Horoshop, analytics, and AI search. Each article explains the approach, its limitations, and the context behind any data so readers can assess the conclusions and adapt them to their own situation.
We dissect ad accounts, platform changes, analytics and e-commerce tools. We show not just what to do, but under which conditions a conclusion holds — no one-size-fits-all recipes.
A practical checklist for choosing a GEO / AI SEO agency: 7 criteria, questions to ask, red flags, and honest AI-visibility metrics.
SEO Score is an aggregated metric for traditional SEO (rankings, technical health, on-page, backlinks). GEO Score is a new metric for AI visibility that measures citation rate in ChatGPT, Claude, Perplexity, and Google AI Overviews.
To get ChatGPT to recommend your online store on queries like "where to buy X in Ukraine" or "best store for Y", you need 14 practices: create a Wikidata entity, fill out full Organization schema with sameAs, publish first-party data…
Schema.org markup helps Google AI Overviews, ChatGPT, Perplexity, and Claude understand what's on a page faster and use it as a cited source.
ChatGPT and Perplexity are two different AI tools with distinct use cases for e-commerce.
To optimize a page for Google AI Overviews, answer the target query in the first 2-3 sentences, structure subheads around real user questions, add valid BlogPosting and FAQPage markup, include first-party data with a date and source, and…
How to build a Google Ads structure for e-commerce: campaigns, feed, negative keywords, budgets, and ROAS control without wasting money.
How to prepare a product catalog for AI search: attributes, Schema.org, FAQ, feed, and citation checks for Prom.ua, Horoshop, and Shopify.
Typical Google Merchant Center errors for Ukrainian stores: feed, product pages, policies, shipping, trust, and the fix order from…
A practical Meta catalog ads checklist covering product data, availability, Pixel and Conversions API, audiences, creative, diagnostics, and campaign structure.
A practical Horoshop vs Shopify comparison covering local operations, total cost, international selling, marketing, and migration.
We publish when there is something to show: a practical breakdown, a platform update or a tool you can verify yourself.