UPLIFY editorial policy

This page explains how UPLIFY creates and reviews content. We use AI for research, drafting, editing, translation, and technical optimization. An AI-assisted label does not, by itself, mean that a person reviewed the page.

1. How a page is created

1. Topic selection. An automated Owen plan requires both a live SerpApi result set and DataForSEO demand data. Without both signals, the model is not allowed to invent a plan from memory.
2. Sources. The system starts with pages observed in the live SERP, downloads their text, and stores excerpts. Owen uses Claude Opus only; every URL is verified separately over HTTP.
3. Draft. Claude Opus writes from an editorial thesis, observed SERP questions, and stored source excerpts. The thesis guides the angle; it is not evidence.
4. Checks. Deterministic rules and a separate Claude Opus audit inspect sources, numbers, originality, SEO, GEO, E-E-A-T, schema, and recognizable AI-writing patterns.
5. Publication. Automated content is published only after mandatory gates pass. No system guarantees an error-free result, so we maintain a corrections log.

2. Numbers, cases, and causal claims

• A number in published copy must trace to a downloaded source body or a first-party claim with recorded evidence.
• A number in an editorial thesis is not treated as verified.
• Unsupported outcomes, timelines, client stories, testimonials, and absolute causal conclusions are removed or block publication.
• A partner status is mentioned only when its current status is verified and material to the recommendation.

3. Authorship and human review

A routing specialist on an internal brief is not automatically the public author or reviewer. Without a recorded human contribution, schema.org identifies the UPLIFY Organization as the accountable author. A person’s name, reviewedBy, or review date appears only after that person performs a recorded action.

4. Dates and updates

dateModified records a content change, not a human fact-check. dateReviewed and reviewedBy are not added automatically. Outdated or doubtful pages may be removed from indexing until they are rewritten.

5. Corrections log

• 2026-07-19: fully remediated three Owen articles about Google Ads structure, GEO/AI-SEO, and Google Merchant Center.
• 2026-07-19: removed nine Playbooks from indexing and the hub pending evidence-based rewrites.
• 2026-07-19: removed automatic author/reviewer attribution and moved Owen to live SerpApi + DataForSEO evidence with Claude Opus only.
• 2026-05-24: opened the corrections log.