01
Text + Premium Emoji
REAL SCREEN · click to enlarge
Who manages official Telegram Ads campaigns for e-commerce brands?
UPLIFY runs official Telegram Ads campaigns for e-commerce and B2B brands targeting Telegram's 300M+ monthly active users globally. We handle bot setup, creative production, audience targeting, and continuous performance optimization — turning Telegram into a measurable acquisition channel with weekly reporting.
Official Advertising on Telegram
· 300M+ users worldwide.
Not just channel deals through admins — official Telegram Ads Manager: 8 targeting options, 6 ad formats, 50,000+ channels, 0% bot traffic, UTM + Pixel Tag tracking. We are an official reseller with reseller accounts and legal protection.
300M+
monthly active Telegram users
50k+
channels available
€0.5+
CPM · one of the lowest globally
40+ min
average daily app time
/ tl;dr
Telegram Ads in 6 lines.
[01]service::Official advertising in Telegram Ads Manager · 8 targeting types · 6 formats · 50,000+ channels
[02]audience::300M+ global users · 40+ min daily app usage · ages 25-45
[03]pricing::€500/month (service) + €500 min. budget + 15% reseller commission · official documentation
[04]launch::3–5 days from offer to first display · includes Telegram moderation
[05]unique::0% bot traffic · channel whitelist/blacklist · CRM match · UTM + Pixel Tag conversion tracking
[06]why::Cheaper than Meta for low-cost leads · €0.1–€0.3 per channel subscriber · official reseller
$_
/ 01 · official vs grey-market
why official Telegram Ads, not direct channel purchases.
Most clients think: "pay the channel admin directly — it's cheaper." Formally yes. In reality — no documentation, legal protection, guaranteed impressions, 0% bot traffic confirmation, multichannel targeting. Most importantly — risk of your business account being blocked due to spam complaints. Below is a detailed comparison.
Parameter
Direct purchase (grey)
Telegram Ads (official)
Transparency
Payment to channel admin — no receipts, no legal protection
Ads Manager · UTM + Pixel · full reporting
Moderation
Admin discretion — can remove at any time
Official Telegram moderation · guaranteed impressions
Bot traffic
Impossible to verify channel subscriber quality
0% bot traffic · Telegram verified
Targeting
Single channel only · no audience segmentation
Channels · topics · geo · CRM · device · language — 8 types
Scaling
Manual selection and payment for each channel
Whitelist 50k+ channels · algorithmic distribution
Risk of blocking
Spam complaints → account ban
Compliance with Ad Policy · safe
Taxes
No documents — black cash flow
Official invoice · currency control · TOT
/ 02 · Ad Formats
6 Formats of Official Advertising.
Not just "text with emoji." Telegram Ads offers six fundamentally different formats — tailored for various products and objectives. Below are 4 real screenshots + 2 LIVE videos from our launched campaigns, plus mockups for formats where display depends on the final product.
02
Text + Image (Mobile)
REAL SCREEN · click to enlarge
03
Text + Image (Desktop)
REAL SCREEN · click to enlarge
04
Video Ads
LIVE VIDEO · Video Example in Channel
05
Bot Ads
REAL SCREEN · click to enlarge
06
Search Ads
LIVE VIDEO · Search Advertising
BONUS · another live example
Advertising Embedded in Telegram Video
A distinct live scenario: your ad is embedded within the video content of a channel. This is not a separate format — it's how Video Ads work from the viewer's perspective when watching content from a selected channel.
/ 03 · targeting
8 parameters of precise targeting.
Official Telegram Ads is not about "random channel displays". 8 independent targeting parameters that can be combined. The result — impressions only to the audience you need.
THM
Channel Topics
50+ categories: business · lifestyle · tech · education · news · travel · fashion · health
CHN
Specific Channels
Whitelist / blacklist — you control where to appear (or NOT appear)
GEO
Geography (IP)
Countries · regions · cities · language-based. Target up to regional centers
CRM
CRM Match
Upload hashed customer phone numbers → show or exclude precisely to them
LNG
Language
Target by Telegram interface language + channel content-language
DEV
Device
iOS · Android · Desktop · separately. Useful for mobile-app ads
SUB
Channel Subscribers
Retarget those subscribed to your channel — repeated impressions
SRH
Search Keywords
Display ads when users search for specific words in Telegram
/ 04 · launch process
from offer to first display · 3–5 days.
01
Day 0
Brief + Offer
Goal · Audience · Budget · Creatives. Agreement on offer and commission.
02
Day 1
Payment
Ad budget (€500+) · service fee €500/month. Official documents for legal entity.
03
Day 1-2
Site + Creatives
Landing page check · ad copy (up to 160 chars) · UTM tags
04
Day 2-3
Setup Ads Manager
Registration in Telegram Ads · campaign creation · Pixel Tag
05
Day 3
Access Transfer
You receive credentials — monitor statistics independently
06
Day 3-4
Moderation
Telegram reviews ads · complex niches — up to 7 days
07
Day 4-5
Launch
Display starts · daily monitoring · optimization for CPM/CTR
08
Weekly
Reporting
Weekly report with channels · KPI · recommendations for next week
/ 05 · Suitable Businesses
6 Key Scenarios.
E-commerce Traffic
Drive store traffic from users interested in your niche. Typically lower CPM than Meta/Google for niches with inexpensive leads.
B2B Services
SaaS · Consulting · Business services. Targeting topics like "business", "entrepreneurs", specific B2B channels.
EdTech & Courses
Online education, workshops. Channels focused on "education", "self-development" — high-intent audience.
Telegram Channel Growth
Most cost-effective way to grow your Telegram subscribers. Average cost per subscriber — €0.1–€0.3.
Chatbot Leads
Bot-ads direct to the bot's start. Ideal for lead generation with automatic qualification.
Mobile Apps
iOS/Android installs. Device-targeting + topic-targeting — more cost-effective than meta-app-install campaigns.
/ 06 · package
one package · transparent pricing.
Three price components. No hidden fees, with official documentation.
Service Fee
€500
/ month
Strategy · creatives · launch · monitoring · weekly reports
Advertising Budget
€500+
minimum
Paid directly to Telegram (via us as reseller) · fully utilized
Reseller Commission
15%
of budget
Standard market rate of official Telegram Ads reseller
EXAMPLE: €500 budget
€500 budget
+
€75 reseller (15%)
+
€500 service
=
€1,075 first month
/ 07 · Honest about Limitations
what won't work.
Telegram Ads are not a magic bullet. Some niches won't pass moderation. Certain products perform better on other channels. We show this honestly to save you time.
PROHIBITED
Casinos · Betting · Gambling
Completely banned by Ad Policy. No chance of passing moderation.
DIFFICULT
Cryptocurrencies
Most crypto ads are blocked. Exceptions for large licensed exchanges with documentation.
DIFFICULT
Microfinance · Loans
Require local licenses + disclaimers. High standards for "actual annual interest rates".
DIFFICULT
Medications · Supplements
No without health ministry licenses + certificates. Registered products pass moderation, but slowly.
LIMITATION
160 characters per ad
Long storytelling doesn't work here. Clear value proposition + CTA in one sentence needed.
LIMITATION
3–7 days for moderation
For complex niches, expect up to a week. Not suitable if you need to launch "tomorrow".
/ 08 · glossary
Telegram Ads Terminology Dictionary.
9 key concepts specific to official Telegram advertising.
- Telegram Ads
- Official Telegram advertising platform (Ads Manager). Not to be confused with channel ad purchases via admins — lacks UTM, Pixel, moderation, legal documents.
- Sponsored Messages
- Official Telegram ad format — messages marked "Sponsored" in the channel feed.
- CPM
- Cost per Mille — price per 1,000 impressions. In Telegram Ads — from €0.5 (one of the lowest).
- Reseller
- Official Telegram partner for purchasing ads (service €500/month + budget €500+). UPLIFY is an official reseller.
- Pixel Tag
- Script on your site for tracking conversions from Telegram Ads. Similar to Meta Pixel.
- Whitelist / Blacklist
- Lists of channels where your ads should (whitelist) or should not (blacklist) appear. Critical for brand safety.
- Bot Ads
- Ad format with "Start bot" CTA — opens your Telegram bot. Ideal for lead generation.
- CRM Match
- Upload hashed client phone numbers to Telegram Ads for retargeting or exclusion.
/ 09 · frequently asked questions
Telegram Ads — in detail.
01 How does official advertising in Telegram Ads differ from buying ads directly on channels?
(1) Officially, you pay Telegram, not the admin—documents, legal protection, taxes are included. (2) Guaranteed display and moderation—channel admin cannot remove your ad. (3) 0% bot traffic—confirmed by Telegram. (4) Targeting with 8 parameters: topics, channels, geo, CRM, device, language, subscribers, search. (5) UTM + Pixel for conversion tracking. (6) Security: no risk of your account being blocked due to spam complaints.
02 What is the cost of advertising on Telegram?
The minimum budget set by Telegram is €500. Our service fee is €500/month (strategy, creatives, launch, optimization, reports). Plus a 15% reseller commission on the budget (standard market practice). For a €500 budget: €575 on ads + €500 service = €1,075 for the first month.
03 How long does it take to start a campaign?
3–5 business days from offer to first display: payment (1 day), landing + creatives review (1-2 days), Ads Manager setup + campaign creation (1 day), Telegram moderation (1-3 days depending on niche). For complex niches (finance, medicine), moderation may take up to 7 days.
04 What are the text ad limitations?
160 characters max. Telegram is a meta-dense environment, and you need to fit in. You can add one premium emoji at the start for visual emphasis. The text description should be clear and intent-straightforward.
05 What ad formats are available?
Six: Text + Premium Emoji, Text + Image Mobile/Desktop, Video (15 sec), Bot Ads (CTA to launch a bot), Search Ads (in search results). We choose the format for your product—e-commerce works well with Image Mobile, B2B with Desktop, education with Bot.
06 What are whitelist and blacklist channels?
You can specify a list of channels where your ad should appear (whitelist) or where it should NOT (blacklist). This is critical for brand safety. For example, a premium product ad should not appear on low-tier channels. We have access to 50,000+ channels with transparent statistics.
07 Can I target based on a CRM database?
Yes. Upload hashed customer phone numbers (SHA-256)—Telegram finds these people in its database and shows them ads (remarketing) or excludes them (to save on existing customers). You can also create lookalike audiences from your database.
08 How is effectiveness measured?
UTM parameters in all links → track traffic in GA4 with breakdown by campaigns / channels. Pixel Tag tracks conversions (purchase, lead). In the report: CPM, CTR, impressions, clicks, conversions, and breakdown by channels—see which ones perform.
09 What is the cost per subscriber for my Telegram channel?
Depends on the niche. Average €0.1–€0.3 per subscriber in Ukrainian e-commerce/content channels. For narrow B2B niches—€0.3–€0.8. We launch a pilot budget of €100–€200 to determine CPS (cost per subscriber)—then scale on optimal channels.
10 Is Telegram Ads suitable for local businesses?
Yes. Geo-targeting by IP allows ads to show only in a specific city (e.g., Kyiv, Lviv, Dnipro). Additionally, filter by topics: "local news", "city events". Ideal for restaurants, salons, local services.
11 Which niches find it difficult to pass moderation?
Most difficult: cryptocurrencies (often blocked), casinos/betting (prohibited), MFIs (strict rules), pharmaceuticals (no license—no go). Moderately difficult: finance, dating, medical services—certificates required. Easy: e-commerce, education, software, HoReCa, travel, beauty.
12 What happens to the campaign if I stop the collaboration?
Everything is yours: Ads Manager account (if created under your legal entity), UTM structure, Pixel Tag, statistics, audiences (CRM hashes). Remaining budget is refunded or transferred to your account. No lock-in—you can continue independently or with another agency.
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