How does UPLIFY run Telegram Ads in Ukraine and international markets?

For Ukraine, UPLIFY runs Telegram Ads through official reseller partner Netpeak, covering structure, targeting, ad copy, UTM tracking, and reporting. The service fee is €500 per month, with media spend from €500 and a separate 15% reseller fee. International TON campaigns are scoped case by case.

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Telegram Ads
for Ukraine and selected international markets.

For Ukraine, we run Telegram Ads through official reseller partner Netpeak, covering targeting, channel selection, ad copy, UTM tracking, and reporting. Available features depend on the ad format and buying flow. International campaigns funded in TON are scoped separately.

982K+
impressions across two published UPLIFY cases

982K+ impressions is the total from two published UPLIFY cases. Netpeak's official-reseller status is documented on the partner page; checked 24 August 2026.

2
published Telegram Ads cases with first-party data
€500
monthly management fee
€500
minimum test media budget
/ tl;dr

Telegram Ads at a glance.

telegram-ads.json ● live
[01]service::UPLIFY plans and manages the campaign; for Ukraine, the ad account and media buying are provided by official reseller Netpeak.
[02]market::We confirm formats, targeting options, and available inventory for the specific account before payment.
[03]pricing::Management is €500/month, test media starts at €500, and the reseller-flow fee is 15% of media spend.
[04]launch::Timing depends on asset readiness, account creation, and Telegram moderation; we do not promise a fixed launch date.
[05]capabilities::Measurement combines platform statistics, UTM, GA4, and Pixel Tag where the selected buying flow supports it.
[06]why::We forecast CPM, CPS, and conversions as ranges after media planning, then make the scale decision from the test data.
$_
/ 01 · two buying routes

Telegram Ads or a direct channel buy: what changes.

A direct channel placement and Telegram Ads are different products. With a direct placement, terms, reporting, and documents are agreed with the channel owner. In the reseller flow, Telegram moderates the campaign and the ad account records delivery and spend. That still does not guarantee an outcome: bids, inventory, and moderation all affect delivery.

Parameter
Direct channel placement
Telegram Ads via Netpeak
Payment and data
Terms and reporting are agreed with the channel owner
Platform statistics; UTM and external analytics when configured
Moderation and delivery
The channel owner decides whether and when to publish
Telegram moderation and auction delivery; delivery is not guaranteed
Traffic quality
Audience quality needs a separate review
Impression and action data are available, but there is no “0% bots” promise
Targeting
One channel or a negotiated list
Available parameters depend on the account and reseller flow
Scaling
Each placement is agreed manually
Campaigns and channel lists can expand after the test
Brand safety
Each channel needs an individual review
Telegram Ads policies and moderation apply; risk is not zero
Documents
Depends on the individual seller
For the Ukraine flow, the official partner provides the document package
/ 02 · Ad Formats

6 format examples we work with.

Below are six examples using real screenshots, video, and mockups. Availability depends on the country, account, and buying route, so we confirm the final format set in the media plan before launch.

01

Text + Premium Emoji

Real Telegram Ads Screen: Text + Premium Emoji
REAL SCREEN · click to enlarge
PlacementAvailability confirmed for the account
Best forA concise brand message or offer explanation
LimitCurrent copy limit checked before production
02

Text + Image (Mobile)

Real Telegram Ads Screen: Text + Image (Mobile)
REAL SCREEN · click to enlarge
PlacementOnly when images are supported by the flow
Best forE-commerce and products that need visual context
LimitImage specs and copy limit confirmed before launch
03

Text + Image (Desktop)

Real Telegram Ads Screen: Text + Image (Desktop)
REAL SCREEN · click to enlarge
PlacementOnly when supported by the selected account
Best forB2B, SaaS, and professional services
LimitImage and copy requirements checked first
04

Video Ads

LIVE VIDEO · Video Example in Channel
PlacementOnly in a buying flow that supports video
Best forA product demo or concise explanation
LimitDuration and file requirements confirmed before editing
05

Bot Ads

Real Telegram Ads Screen: Bot Ads
REAL SCREEN · click to enlarge
PlacementOpens a bot when Bot Ads is available
Best forLead qualification or a service workflow
LimitBot link and requirements checked first
06

Search Ads

LIVE VIDEO · Search Advertising
PlacementSearch placement when Search Ads is available
Best forQueries with clear intent
LimitKeyword scope and restrictions confirmed before payment
BONUS · another live example

Advertising Embedded in Telegram Video

A distinct live scenario: your ad is embedded within the video content of a channel. This is not a separate format — it's how Video Ads work from the viewer's perspective when watching content from a selected channel.

/ 03 · targeting

targeting we verify before launch.

Telegram Ads can use channel context and other parameters, but the available set differs by account and buying flow. We verify the controls first and build the test plan second — without promising perfect accuracy for every impression.

THM

Channel Topics

Channel topics and context available to the specific account; the final list is recorded in the media plan.

CHN

Specific Channels

Allowlists or exclusion lists are used only when the selected buying flow supports them.

GEO

Geography (IP)

Available geography is verified in the live account before reach and budget are forecast.

CRM

CRM Match

Audience matching or exclusion is used only when the feature, lawful basis, and required consent are present.

LNG

Language

Language and contextual parameters are used when they are available in the selected flow.

DEV

Device

Device splits are used only when the account and format support them.

SUB

Channel Subscribers

Existing-audience tactics are planned only after the available controls are verified.

SRH

Search Keywords

Search placements are tested only when Search Ads and relevant query targeting are available.

/ 04 · launch process

from brief to first impression · timing is confirmed after the moderation check.

01
After approval

Brief and media plan

We confirm the objective, audience, budget, assets, KPI, and buying route.

02
After invoicing

Payment

We confirm media spend, management fee, reseller-flow fee, and documentation.

03
Before submission

Landing page and assets

We review the landing page, ad copy, UTM structure, and format requirements.

04
After verification

Campaign setup

We create campaigns and connect the measurement tools available in the flow.

05
Before launch

Statistics access

We agree how data can be viewed and exported; the access model depends on the buying flow.

06
No fixed SLA

Moderation

Telegram reviews the ads; timing depends on the niche, documents, and platform queue.

07
After moderation

Launch

We monitor delivery, spend, and available quality signals; outcomes are not guaranteed.

08
On schedule

Reporting

We reconcile platform data with UTM and GA4, then agree the next test.

/ 05 · Suitable Businesses

6 Key Scenarios.

EC

E-commerce Traffic

We send relevant audiences to the store and compare qualified-traffic costs with other channels after the test.

B2

B2B Services

For SaaS, consulting, and business services, we test relevant channels and the B2B segments available in the account.

ED

EdTech & Courses

For courses and workshops, we test education-channel context and evaluate applications, not clicks alone.

CH

Telegram Channel Growth

Telegram Ads can support channel growth; the test establishes the actual cost per subscriber.

BT

Chatbot Leads

Bot Ads can open a Telegram bot. Qualification quality depends on the bot flow and analytics setup.

AP

Mobile Apps

For mobile apps, we verify available device and topic controls, then compare acquisition results with other channels.

/ 05.5 · real cases

Telegram Ads in production.

Two shipped projects: an international art marketplace paying in TON and a B2B construction supplier on the Ukrainian market. Different niches, different budgets, different KPIs — same manual channel-selection mechanic in the official Telegram Ads cabinet.

CASE · 01 · TG ADS · TON

Subjektiv · reach cost in one published case

Telegram Ads paid in TON for the international art marketplace subjektiv.art. Manual UK + Spain channel curation, €500 budget.

383K
impressions for 100.88 TON
×10
lower than selected exchanges in this project
open case →
CASE · 02 · TG ADS · B2B

SMK23 · B2B construction

Telegram Ads for a B2B niche: hangars, prefabricated steel buildings, poultry barns, cattle barns, agro objects. €458.50 budget, manual themed-channel curation.

599K
impressions for €458.50
117
Join actions (≠ leads)
open case →
/ 06 · package

Ukraine package · transparent pricing.

Three price components for the Ukraine reseller flow. No hidden fees, with official documentation. International TON-based campaigns are scoped and priced individually.

Service Fee
€500
/ month
Strategy · creatives · launch · monitoring · weekly reports
Advertising Budget
€500+
minimum
Paid through official partner Netpeak in the Ukraine reseller flow
Reseller Commission
15%
of budget
Agreed reseller-flow fee for Ukraine
EXAMPLE: €500 budget
€500 budget + €75 reseller (15%) + €500 service = €1,075 first month
order Telegram Ads launch →
/ 07 · Honest about Limitations

where Telegram Ads doesn't fit.

Before payment, we check the niche, landing experience, and ad copy against current Telegram Ads policies. Moderation and format availability depend on the buying flow.

PROHIBITED

Gambling · betting

Gambling and betting are restricted categories; we confirm the current policy status before planning a launch.

DIFFICULT

Cryptocurrency

Crypto products face separate restrictions and documentation requirements; we verify eligibility before payment.

DIFFICULT

Loans · microfinance

For financial products, we verify licences, disclosures, and local advertising requirements.

DIFFICULT

Medication · supplements

Medical products may require licences, certificates, and additional moderation time.

LIMITATION

Short-text format

Self-serve Sponsored Messages use a 160-character text limit; other buying flows and formats may differ.

LIMITATION

Moderation has no fixed SLA

Moderation timing depends on the niche, documents, and platform queue. We do not promise a next-day launch.

/ 08 · glossary

Telegram Ads key terms.

9 key concepts specific to official Telegram advertising.

Telegram Ads
Telegram's advertising platform, with auction delivery, budget controls, and campaign statistics.
Sponsored Messages
An ad marked Sponsored. In the self-serve flow, it appears in public channels and links to a Telegram destination.
CPM
Cost per mille: the bid for 1,000 impressions. Actual CPM depends on the auction, inventory, and buying flow.
Reseller
A partner that creates and funds the ad account and supports media buying. In Ukraine, UPLIFY works through official reseller Netpeak.
Pixel Tag
Code used to measure website events where the buying flow supports it. We validate events and analytics consent before launch.
Whitelist / Blacklist
Lists of included and excluded placements, when those controls are available in the account.
Premium Emoji
An ad-format option whose availability depends on the account and buying route.
Bot Ads
An ad that opens a Telegram bot. Performance depends on the offer, bot flow, and measurement setup.
CRM Match
Matching or excluding an audience using hashed data, when the feature is available and there is a lawful basis for using the data.
/ 09 · frequently asked questions

Telegram Ads — in detail.

01 How does Telegram Ads differ from direct channel placements?

Telegram Ads provides centralized moderation, audience controls, and reporting in an ad platform. A direct placement is negotiated with one channel administrator and may support a native integration. The better option depends on the objective, documentation, and level of control required.

02 How much does Telegram Ads cost?

For the Ukraine reseller flow, UPLIFY management is €500 per month, media spend starts at €500, and the reseller fee is 15% of media spend. With a €500 budget, the first-month total is €1,075: €500 media, €75 reseller fee, and €500 management. International TON campaigns are scoped separately.

03 How long does a campaign take to launch?

Timing depends on landing-page and asset readiness, account creation, documentation, and Telegram moderation. After checking the buying flow, we provide a working range, but we do not guarantee a fixed date for the first impression.

04 What limits apply to ad copy?

Character limits and available elements depend on the format and buying flow. We check the current Telegram Ads requirements before preparing the ad. Short formats need one clear offer and a specific next action.

05 Which ad formats are available?

Text, image, video, Bot Ads, and Search Ads availability varies by country, account, and buying flow. Before launch, we confirm which formats are available for your campaign and select them based on the objective.

06 What are channel whitelists and blacklists?

A whitelist defines channels where ads may appear, while a blacklist excludes unwanted channels. These controls help manage placement context when they are available in the selected buying flow.

07 Can we use a CRM audience for targeting?

The reseller flow may support matching or excluding audiences using hashed data. Availability depends on the account and platform rules. We use CRM data only when there is a lawful basis and the required consent.

08 How is Telegram Ads performance measured?

We add UTM parameters and use Pixel Tag where available. Reports can include impressions, clicks, CPM, CTR, conversions, and channel-level results. Data completeness depends on the buying flow, website setup, and analytics.

09 How much does a Telegram channel subscriber cost?

Cost depends on the topic, geography, creative, channel mix, and landing experience. Instead of using one universal benchmark, we allocate part of the budget to a test, measure CPS, and decide whether to scale.

10 Is Telegram Ads suitable for local businesses?

It can be when the selected flow supports the required geography and relevant topics or channels. Before launch, we check available targeting and audience size and compare Telegram Ads with other channels.

11 Which niches are difficult to moderate?

Gambling, financial, crypto, medical, and other regulated categories may be prohibited or require licenses, certificates, and disclaimers. We check the current policy and documentation before payment.

12 What happens after the engagement ends?

The client receives the UTM structure, assets, Pixel Tag details, statistics, and data that can be exported. Account ownership depends on the flow: Ukraine campaigns run inside the reseller partner's account, while an international client portal is set up under the available model.

13 How does the international TON client portal work?

International campaigns are handled case by case through a TON-funded client portal. Available formats, targeting, reporting, documents, and setup timing can differ from the Ukraine reseller flow, so we confirm the exact scope before payment.

14 Is Telegram Ads free?

No. Telegram Ads is a paid platform, usually billed by impressions. Creating an account does not provide free delivery. Minimum budgets and payment methods depend on the buying flow.

15 What is TON Ads?

TON is a payment method used in some self-serve and international Telegram Ads scenarios. The balance is funded in Toncoin, and available formats, targeting, documentation, and reporting can differ from the Ukraine reseller flow.

16 How much does Telegram pay channels per 1,000 views?

This is channel monetization, not ad buying. Telegram states that it shares part of ad revenue with channel owners in TON, but there is no fixed public rate per 1,000 views; payouts vary with demand and geography. UPLIFY does not manage those payouts.

/ proof · numbers from real cases

How we back the claims.

982K+impressions across two published UPLIFY cases
2published Telegram Ads cases with first-party data
€500monthly management fee
€500minimum test media budget

Partnerships: Google Partner, Meta Business Partner, Horoshop Expert Partner, Ringostat TOP-100. 982,000+ impressions across two published Telegram cases. Ukraine flow: €500/month management, media spend from €500, and a 15% reseller fee through partner Netpeak.

Our own published Telegram cases · with full numbers

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