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How does UPLIFY run Telegram Ads in Ukraine and international markets?
For Ukraine, UPLIFY runs Telegram Ads through official reseller partner Netpeak, covering structure, targeting, ad copy, UTM tracking, and reporting. The service fee is €500 per month, with media spend from €500 and a separate 15% reseller fee. International TON campaigns are scoped case by case.
For Ukraine, we run Telegram Ads through official reseller partner Netpeak, covering targeting, channel selection, ad copy, UTM tracking, and reporting. Available features depend on the ad format and buying flow. International campaigns funded in TON are scoped separately.
982K+ impressions is the total from two published UPLIFY cases. Netpeak's official-reseller status is documented on the partner page; checked 24 August 2026.
A direct channel placement and Telegram Ads are different products. With a direct placement, terms, reporting, and documents are agreed with the channel owner. In the reseller flow, Telegram moderates the campaign and the ad account records delivery and spend. That still does not guarantee an outcome: bids, inventory, and moderation all affect delivery.
Below are six examples using real screenshots, video, and mockups. Availability depends on the country, account, and buying route, so we confirm the final format set in the media plan before launch.
A distinct live scenario: your ad is embedded within the video content of a channel. This is not a separate format — it's how Video Ads work from the viewer's perspective when watching content from a selected channel.
Telegram Ads can use channel context and other parameters, but the available set differs by account and buying flow. We verify the controls first and build the test plan second — without promising perfect accuracy for every impression.
Channel topics and context available to the specific account; the final list is recorded in the media plan.
Allowlists or exclusion lists are used only when the selected buying flow supports them.
Available geography is verified in the live account before reach and budget are forecast.
Audience matching or exclusion is used only when the feature, lawful basis, and required consent are present.
Language and contextual parameters are used when they are available in the selected flow.
Device splits are used only when the account and format support them.
Existing-audience tactics are planned only after the available controls are verified.
Search placements are tested only when Search Ads and relevant query targeting are available.
We confirm the objective, audience, budget, assets, KPI, and buying route.
We confirm media spend, management fee, reseller-flow fee, and documentation.
We review the landing page, ad copy, UTM structure, and format requirements.
We create campaigns and connect the measurement tools available in the flow.
We agree how data can be viewed and exported; the access model depends on the buying flow.
Telegram reviews the ads; timing depends on the niche, documents, and platform queue.
We monitor delivery, spend, and available quality signals; outcomes are not guaranteed.
We reconcile platform data with UTM and GA4, then agree the next test.
We send relevant audiences to the store and compare qualified-traffic costs with other channels after the test.
For SaaS, consulting, and business services, we test relevant channels and the B2B segments available in the account.
For courses and workshops, we test education-channel context and evaluate applications, not clicks alone.
Telegram Ads can support channel growth; the test establishes the actual cost per subscriber.
Bot Ads can open a Telegram bot. Qualification quality depends on the bot flow and analytics setup.
For mobile apps, we verify available device and topic controls, then compare acquisition results with other channels.
Two shipped projects: an international art marketplace paying in TON and a B2B construction supplier on the Ukrainian market. Different niches, different budgets, different KPIs — same manual channel-selection mechanic in the official Telegram Ads cabinet.
Telegram Ads paid in TON for the international art marketplace subjektiv.art. Manual UK + Spain channel curation, €500 budget.
Telegram Ads for a B2B niche: hangars, prefabricated steel buildings, poultry barns, cattle barns, agro objects. €458.50 budget, manual themed-channel curation.
Three price components for the Ukraine reseller flow. No hidden fees, with official documentation. International TON-based campaigns are scoped and priced individually.
Before payment, we check the niche, landing experience, and ad copy against current Telegram Ads policies. Moderation and format availability depend on the buying flow.
Gambling and betting are restricted categories; we confirm the current policy status before planning a launch.
Crypto products face separate restrictions and documentation requirements; we verify eligibility before payment.
For financial products, we verify licences, disclosures, and local advertising requirements.
Medical products may require licences, certificates, and additional moderation time.
Self-serve Sponsored Messages use a 160-character text limit; other buying flows and formats may differ.
Moderation timing depends on the niche, documents, and platform queue. We do not promise a next-day launch.
9 key concepts specific to official Telegram advertising.
Telegram Ads provides centralized moderation, audience controls, and reporting in an ad platform. A direct placement is negotiated with one channel administrator and may support a native integration. The better option depends on the objective, documentation, and level of control required.
For the Ukraine reseller flow, UPLIFY management is €500 per month, media spend starts at €500, and the reseller fee is 15% of media spend. With a €500 budget, the first-month total is €1,075: €500 media, €75 reseller fee, and €500 management. International TON campaigns are scoped separately.
Timing depends on landing-page and asset readiness, account creation, documentation, and Telegram moderation. After checking the buying flow, we provide a working range, but we do not guarantee a fixed date for the first impression.
Character limits and available elements depend on the format and buying flow. We check the current Telegram Ads requirements before preparing the ad. Short formats need one clear offer and a specific next action.
Text, image, video, Bot Ads, and Search Ads availability varies by country, account, and buying flow. Before launch, we confirm which formats are available for your campaign and select them based on the objective.
A whitelist defines channels where ads may appear, while a blacklist excludes unwanted channels. These controls help manage placement context when they are available in the selected buying flow.
The reseller flow may support matching or excluding audiences using hashed data. Availability depends on the account and platform rules. We use CRM data only when there is a lawful basis and the required consent.
We add UTM parameters and use Pixel Tag where available. Reports can include impressions, clicks, CPM, CTR, conversions, and channel-level results. Data completeness depends on the buying flow, website setup, and analytics.
Cost depends on the topic, geography, creative, channel mix, and landing experience. Instead of using one universal benchmark, we allocate part of the budget to a test, measure CPS, and decide whether to scale.
It can be when the selected flow supports the required geography and relevant topics or channels. Before launch, we check available targeting and audience size and compare Telegram Ads with other channels.
Gambling, financial, crypto, medical, and other regulated categories may be prohibited or require licenses, certificates, and disclaimers. We check the current policy and documentation before payment.
The client receives the UTM structure, assets, Pixel Tag details, statistics, and data that can be exported. Account ownership depends on the flow: Ukraine campaigns run inside the reseller partner's account, while an international client portal is set up under the available model.
International campaigns are handled case by case through a TON-funded client portal. Available formats, targeting, reporting, documents, and setup timing can differ from the Ukraine reseller flow, so we confirm the exact scope before payment.
No. Telegram Ads is a paid platform, usually billed by impressions. Creating an account does not provide free delivery. Minimum budgets and payment methods depend on the buying flow.
TON is a payment method used in some self-serve and international Telegram Ads scenarios. The balance is funded in Toncoin, and available formats, targeting, documentation, and reporting can differ from the Ukraine reseller flow.
This is channel monetization, not ad buying. Telegram states that it shares part of ad revenue with channel owners in TON, but there is no fixed public rate per 1,000 views; payouts vary with demand and geography. UPLIFY does not manage those payouts.
Partnerships: Google Partner, Meta Business Partner, Horoshop Expert Partner, Ringostat TOP-100. 982,000+ impressions across two published Telegram cases. Ukraine flow: €500/month management, media spend from €500, and a 15% reseller fee through partner Netpeak.
Our own published Telegram cases · with full numbers
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