How does UPLIFY run Telegram Ads in Ukraine and international markets?

For Ukraine, UPLIFY runs Telegram Ads through official reseller partner Netpeak, covering structure, targeting, ad copy, UTM tracking, and reporting. The service fee is €500 per month, with media spend from €500 and a separate 15% reseller fee. International TON campaigns are scoped case by case.

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← Home · Services · Telegram Ads · Ukraine + International

Telegram Ads
for Ukraine and selected international markets.

For Ukraine, we run Telegram Ads through official reseller partner Netpeak, covering targeting, channel selection, ad copy, UTM tracking, and reporting. Available features depend on the ad format and buying flow. International campaigns funded in TON are scoped separately.

25M+
Ukrainian Telegram MAU · reseller flow

Statistics (Ukraine audience · 50,000+ channels · 8 targeting parameters · traffic-quality controls · 300M+ global users) sourced from Telegram Ads official documentation (ads.telegram.org).

50k+
Ukrainian channels in reseller targeting
€500
Ukraine reseller-flow test budget
TON
international campaigns · case by case
/ tl;dr

Telegram Ads at a glance.

telegram-ads.json ● live
[01]service::Ukraine — full Telegram Ads launch via our reseller partner Netpeak. International — case by case via TON-based ad platform.
[02]market::Ukraine-first offer with access to Ukrainian Telegram inventory. Global campaigns are possible, but not in the same reseller format.
[03]pricing::Ukraine flow: service fee + ad budget + reseller commission. International TON flow: budget and payment conditions confirmed individually.
[04]launch::Ukraine launches usually take 3–5 business days after payment and moderation. International TON launches depend on account setup and moderation.
[05]capabilities::Formats, targeting, CRM match, reporting and documentation differ between the Ukraine reseller flow and the TON-based ad platform.
[06]why::Official Telegram Ads can be safer and more measurable than direct channel buys, but the exact setup depends on market and account type.
$_
/ 01 · official vs grey-market

why official Telegram Ads, not direct channel purchases.

Most clients think: "pay the channel admin directly — it's cheaper." Formally yes. In reality — no documentation, legal protection, guaranteed impressions, traffic-quality controls confirmation, multichannel targeting. Most importantly — risk of your business account being blocked due to spam complaints. The comparison below applies to Ukraine launches via our official reseller partner; international TON-based campaigns may differ in operational details.

Parameter
Direct purchase (grey)
Telegram Ads (official)
Transparency
Payment to channel admin — no receipts, no legal protection
Ads Manager · UTM + Pixel · full reporting
Moderation
Admin discretion — can remove at any time
Official Telegram moderation · guaranteed impressions
Bot traffic
Impossible to verify channel subscriber quality
traffic-quality controls · Telegram verified
Targeting
Single channel only · no audience segmentation
Channels · topics · geo · CRM · device · language — 8 types
Scaling
Manual selection and payment for each channel
Whitelist 50k+ channels · algorithmic distribution
Risk of blocking
Spam complaints → account ban
Compliance with Ad Policy · safe
Taxes
No documents — black cash flow
Official invoice · currency control · TOT
/ 02 · Ad Formats

6 Formats of Official Advertising.

Not just "text with emoji." Telegram Ads offers six fundamentally different formats — tailored for various products and objectives. Below are 4 real screenshots + 2 LIVE videos from our launched campaigns, plus mockups for formats where display depends on the final product.

01

Text + Premium Emoji

Real Telegram Ads Screen: Text + Premium Emoji
REAL SCREEN · click to enlarge
Placementin channel feed between posts
Best forBrand messaging · informational services · education
Limit160 characters
02

Text + Image (Mobile)

Real Telegram Ads Screen: Text + Image (Mobile)
REAL SCREEN · click to enlarge
PlacementTelegram mobile client · below post
Best forE-commerce · retail with vibrant visuals
Limit160 chars + 1 image
03

Text + Image (Desktop)

Real Telegram Ads Screen: Text + Image (Desktop)
REAL SCREEN · click to enlarge
Placementdesktop client · panel beside channel
Best forB2B · SaaS · professional education
Limit160 chars + 1 image
04

Video Ads

LIVE VIDEO · Video Example in Channel
Placementin feed · autoplay without sound
Best forVisually stunning products · tech demos
Limit15 sec · MP4
05

Bot Ads

Real Telegram Ads Screen: Bot Ads
REAL SCREEN · click to enlarge
Placementin feed with CTA "Start bot"
Best forLead gen · support · trackers · registration
Limit160 chars + bot link
06

Search Ads

LIVE VIDEO · Search Advertising
Placementat the top of Telegram search results
Best forIntent-based traffic · competitor brand queries
Limit160 chars
BONUS · another live example

Advertising Embedded in Telegram Video

A distinct live scenario: your ad is embedded within the video content of a channel. This is not a separate format — it's how Video Ads work from the viewer's perspective when watching content from a selected channel.

/ 03 · targeting

8 parameters of precise targeting.

Official Telegram Ads is not about "random channel displays". 8 independent targeting parameters can be combined in the Ukraine reseller flow. Note: the international TON-based ad platform may not expose all of these — we confirm the available targeting before launch.

THM

Channel Topics

50+ categories: business · lifestyle · tech · education · news · travel · fashion · health

CHN

Specific Channels

Whitelist / blacklist — you control where to appear (or NOT appear)

GEO

Geography (IP)

Countries · regions · cities · language-based. Target up to regional centers

CRM

CRM Match

Upload hashed customer phone numbers → show or exclude precisely to them

LNG

Language

Target by Telegram interface language + channel content-language

DEV

Device

iOS · Android · Desktop · separately. Useful for mobile-app ads

SUB

Channel Subscribers

Retarget those subscribed to your channel — repeated impressions

SRH

Search Keywords

Display ads when users search for specific words in Telegram

/ 04 · launch process

Ukraine launch · 3–5 days. International — case by case.

01
Day 0

Brief + Offer

Goal · Audience · Budget · Creatives. Agreement on offer and commission.

02
Day 1

Payment

Ukraine flow: ad budget (€500+) + service fee + 15% reseller commission via our partner Netpeak · official documents for legal entity. International TON flow: payment terms (incl. crypto) confirmed individually before launch.

03
Day 1-2

Site + Creatives

Landing page check · ad copy (up to 160 chars) · UTM tags

04
Day 2-3

Setup Ads Manager

Registration in Telegram Ads · campaign creation · Pixel Tag

05
Day 3

Access Transfer

You receive credentials — monitor statistics independently

06
Day 3-4

Moderation

Telegram reviews ads · complex niches — up to 7 days

07
Day 4-5

Launch

Display starts · daily monitoring · optimization for CPM/CTR

08
Weekly

Reporting

Weekly report with channels · KPI · recommendations for next week

/ 05 · Suitable Businesses

6 Key Scenarios.

EC

E-commerce Traffic

Drive store traffic from users interested in your niche. Typically lower CPM than Meta/Google for niches with inexpensive leads.

B2

B2B Services

SaaS · Consulting · Business services. Targeting topics like "business", "entrepreneurs", specific B2B channels.

ED

EdTech & Courses

Online education, workshops. Channels focused on "education", "self-development" — high-intent audience.

CH

Telegram Channel Growth

Telegram Ads can support channel growth; the cost per subscriber is established through testing.

BT

Chatbot Leads

Bot-ads direct to the bot's start. This can support a lead-generation flow with automated qualification.

AP

Mobile Apps

iOS/Android installs. Device-targeting + topic-targeting — This provides another testable channel for mobile-app acquisition.

/ 05.5 · real cases

Telegram Ads in production.

Two shipped projects: an international art marketplace paying in TON and a B2B construction supplier on the Ukrainian market. Different niches, different budgets, different KPIs — same manual channel-selection mechanic in the official Telegram Ads cabinet.

CASE · 01 · TG ADS · TON

Subjektiv · ×10 cheaper reach

Telegram Ads paid in TON for the international art marketplace subjektiv.art. Manual UK + Spain channel curation, €500 budget.

383K
impressions for 100.88 TON
×10
cheaper vs ad exchanges
open case →
CASE · 02 · TG ADS · B2B

SMK23 · B2B construction

Telegram Ads for a B2B niche: hangars, prefabricated steel buildings, poultry barns, cattle barns, agro objects. €458.50 budget, manual themed-channel curation.

599K
impressions for €458.50
117
Join actions (≠ leads)
open case →
/ 06 · package

Ukraine package · transparent pricing.

Three price components for the Ukraine reseller flow. No hidden fees, with official documentation. International TON-based campaigns are scoped and priced individually.

Service Fee
€500
/ month
Strategy · creatives · launch · monitoring · weekly reports
Advertising Budget
€500+
minimum
Paid via our official Telegram Ads reseller partner Netpeak (Ukraine) · fully utilized
Reseller Commission
15%
of budget
Standard rate of the official Telegram Ads reseller in Ukraine
EXAMPLE: €500 budget
€500 budget + €75 reseller (15%) + €500 service = €1,075 first month
order Telegram Ads launch →
/ 07 · Honest about Limitations

where Telegram Ads doesn't fit.

Telegram Ads are not a magic bullet. Some niches won't pass moderation. Certain products perform better on other channels. We show this honestly to save you time.

PROHIBITED

Casinos · Betting · Gambling

These categories are restricted by the ad policy; we confirm current requirements before launch.

DIFFICULT

Cryptocurrencies

Crypto products face separate restrictions and documentation requirements; we verify eligibility before payment.

DIFFICULT

Microfinance · Loans

Require local licenses + disclaimers. High standards for "actual annual interest rates".

DIFFICULT

Medications · Supplements

Medical products may require licenses, certificates, and additional moderation time.

LIMITATION

160 characters per ad

Short formats need a clear offer and a specific next action.

LIMITATION

3–7 days for moderation

For complex niches, expect up to a week. Not suitable if you need to launch "tomorrow".

/ 08 · glossary

Telegram Ads key terms.

9 key concepts specific to official Telegram advertising.

Telegram Ads
Official Telegram advertising platform (Ads Manager). Not to be confused with channel ad purchases via admins — lacks UTM, Pixel, moderation, legal documents.
Sponsored Messages
Official Telegram ad format — messages marked "Sponsored" in the channel feed.
CPM
Cost per Mille — price per 1,000 impressions. In Telegram Ads — from €0.5 (one of the lowest).
Reseller
Official Telegram partner for purchasing ads (service €500/month + budget €500+). UPLIFY is an official reseller.
Pixel Tag
Script on your site for tracking conversions from Telegram Ads. Similar to Meta Pixel.
Whitelist / Blacklist
Lists of channels where your ads should (whitelist) or should not (blacklist) appear. Critical for brand safety.
Premium Emoji
Special Telegram Premium emojis available in ads. Highlight ads in the feed.
Bot Ads
Ad format with "Start bot" CTA — opens your Telegram bot. Ideal for lead generation.
CRM Match
Upload hashed client phone numbers to Telegram Ads for retargeting or exclusion.
/ 09 · frequently asked questions

Telegram Ads — in detail.

01 How does Telegram Ads differ from direct channel placements?

Telegram Ads provides centralized moderation, audience controls, and reporting in an ad platform. A direct placement is negotiated with one channel administrator and may support a native integration. The better option depends on the objective, documentation, and level of control required.

02 How much does Telegram Ads cost?

For the Ukraine reseller flow, UPLIFY management is €500 per month, media spend starts at €500, and the reseller fee is 15% of media spend. With a €500 budget, the first-month total is €1,075: €500 media, €75 reseller fee, and €500 management. International TON campaigns are scoped separately.

03 How long does a campaign take to launch?

For the Ukraine flow, the usual estimate is 3–5 business days after approval and payment when the landing page and assets are ready. Regulated categories may take longer to moderate. We confirm international TON timelines separately.

04 What limits apply to ad copy?

Character limits and available elements depend on the format and buying flow. We check the current Telegram Ads requirements before preparing the ad. Short formats need one clear offer and a specific next action.

05 Which ad formats are available?

Text, image, video, Bot Ads, and Search Ads availability varies by country, account, and buying flow. Before launch, we confirm which formats are available for your campaign and select them based on the objective.

06 What are channel whitelists and blacklists?

A whitelist defines channels where ads may appear, while a blacklist excludes unwanted channels. These controls help manage placement context when they are available in the selected buying flow.

07 Can we use a CRM audience for targeting?

The reseller flow may support matching or excluding audiences using hashed data. Availability depends on the account and platform rules. We use CRM data only when there is a lawful basis and the required consent.

08 How is Telegram Ads performance measured?

We add UTM parameters and use Pixel Tag where available. Reports can include impressions, clicks, CPM, CTR, conversions, and channel-level results. Data completeness depends on the buying flow, website setup, and analytics.

09 How much does a Telegram channel subscriber cost?

Cost depends on the topic, geography, creative, channel mix, and landing experience. Instead of using one universal benchmark, we allocate part of the budget to a test, measure CPS, and decide whether to scale.

10 Is Telegram Ads suitable for local businesses?

It can be when the selected flow supports the required geography and relevant topics or channels. Before launch, we check available targeting and audience size and compare Telegram Ads with other channels.

11 Which niches are difficult to moderate?

Gambling, financial, crypto, medical, and other regulated categories may be prohibited or require licenses, certificates, and disclaimers. We check the current policy and documentation before payment.

12 What happens after the engagement ends?

The client receives the UTM structure, assets, Pixel Tag details, statistics, and data that can be exported. Account ownership depends on the flow: Ukraine campaigns run inside the reseller partner's account, while an international client portal is set up under the available model.

13 How does the international TON client portal work?

International campaigns are handled case by case through a TON-funded client portal. Available formats, targeting, reporting, documents, and setup timing can differ from the Ukraine reseller flow, so we confirm the exact scope before payment.

14 Is Telegram Ads free?

No. Telegram Ads is a paid platform, usually billed by impressions. Creating an account does not provide free delivery. Minimum budgets and payment methods depend on the buying flow.

15 What is TON Ads?

TON is a payment method used in some self-serve and international Telegram Ads scenarios. The balance is funded in Toncoin, and available formats, targeting, documentation, and reporting can differ from the Ukraine reseller flow.

16 How much does Telegram pay channels per 1,000 views?

This is channel monetization, not ad buying. Telegram states that it shares part of ad revenue with channel owners in TON, but there is no fixed public rate per 1,000 views; payouts vary with demand and geography. UPLIFY does not manage those payouts.

/ proof · numbers from real cases

How we back the claims.

25M+Ukrainians on Telegram monthly
982K+impressions across two published TG cases
Official resellerlegal docs · 15% reseller commission
€500/moservice fee + ad budget from €500

Partnerships: Google Partner, Meta Business Partner, Horoshop Expert Partner, Ringostat TOP-100. 982,000+ impressions across two published Telegram cases. Ukraine flow: €500/month management, media spend from €500, and a 15% reseller fee through partner Netpeak.

Our own published Telegram cases · with full numbers

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