Text + Premium Emoji
How does UPLIFY run Telegram Ads in Ukraine and international markets?
For Ukraine, UPLIFY runs Telegram Ads through official reseller partner Netpeak, covering structure, targeting, ad copy, UTM tracking, and reporting. The service fee is €500 per month, with media spend from €500 and a separate 15% reseller fee. International TON campaigns are scoped case by case.
For Ukraine, we run Telegram Ads through official reseller partner Netpeak, covering targeting, channel selection, ad copy, UTM tracking, and reporting. Available features depend on the ad format and buying flow. International campaigns funded in TON are scoped separately.
Statistics (Ukraine audience · 50,000+ channels · 8 targeting parameters · traffic-quality controls · 300M+ global users) sourced from Telegram Ads official documentation (ads.telegram.org).
Most clients think: "pay the channel admin directly — it's cheaper." Formally yes. In reality — no documentation, legal protection, guaranteed impressions, traffic-quality controls confirmation, multichannel targeting. Most importantly — risk of your business account being blocked due to spam complaints. The comparison below applies to Ukraine launches via our official reseller partner; international TON-based campaigns may differ in operational details.
Not just "text with emoji." Telegram Ads offers six fundamentally different formats — tailored for various products and objectives. Below are 4 real screenshots + 2 LIVE videos from our launched campaigns, plus mockups for formats where display depends on the final product.
A distinct live scenario: your ad is embedded within the video content of a channel. This is not a separate format — it's how Video Ads work from the viewer's perspective when watching content from a selected channel.
Official Telegram Ads is not about "random channel displays". 8 independent targeting parameters can be combined in the Ukraine reseller flow. Note: the international TON-based ad platform may not expose all of these — we confirm the available targeting before launch.
50+ categories: business · lifestyle · tech · education · news · travel · fashion · health
Whitelist / blacklist — you control where to appear (or NOT appear)
Countries · regions · cities · language-based. Target up to regional centers
Upload hashed customer phone numbers → show or exclude precisely to them
Target by Telegram interface language + channel content-language
iOS · Android · Desktop · separately. Useful for mobile-app ads
Retarget those subscribed to your channel — repeated impressions
Display ads when users search for specific words in Telegram
Goal · Audience · Budget · Creatives. Agreement on offer and commission.
Ukraine flow: ad budget (€500+) + service fee + 15% reseller commission via our partner Netpeak · official documents for legal entity. International TON flow: payment terms (incl. crypto) confirmed individually before launch.
Landing page check · ad copy (up to 160 chars) · UTM tags
Registration in Telegram Ads · campaign creation · Pixel Tag
You receive credentials — monitor statistics independently
Telegram reviews ads · complex niches — up to 7 days
Display starts · daily monitoring · optimization for CPM/CTR
Weekly report with channels · KPI · recommendations for next week
Drive store traffic from users interested in your niche. Typically lower CPM than Meta/Google for niches with inexpensive leads.
SaaS · Consulting · Business services. Targeting topics like "business", "entrepreneurs", specific B2B channels.
Online education, workshops. Channels focused on "education", "self-development" — high-intent audience.
Telegram Ads can support channel growth; the cost per subscriber is established through testing.
Bot-ads direct to the bot's start. This can support a lead-generation flow with automated qualification.
iOS/Android installs. Device-targeting + topic-targeting — This provides another testable channel for mobile-app acquisition.
Two shipped projects: an international art marketplace paying in TON and a B2B construction supplier on the Ukrainian market. Different niches, different budgets, different KPIs — same manual channel-selection mechanic in the official Telegram Ads cabinet.
Telegram Ads paid in TON for the international art marketplace subjektiv.art. Manual UK + Spain channel curation, €500 budget.
Telegram Ads for a B2B niche: hangars, prefabricated steel buildings, poultry barns, cattle barns, agro objects. €458.50 budget, manual themed-channel curation.
Three price components for the Ukraine reseller flow. No hidden fees, with official documentation. International TON-based campaigns are scoped and priced individually.
Telegram Ads are not a magic bullet. Some niches won't pass moderation. Certain products perform better on other channels. We show this honestly to save you time.
These categories are restricted by the ad policy; we confirm current requirements before launch.
Crypto products face separate restrictions and documentation requirements; we verify eligibility before payment.
Require local licenses + disclaimers. High standards for "actual annual interest rates".
Medical products may require licenses, certificates, and additional moderation time.
Short formats need a clear offer and a specific next action.
For complex niches, expect up to a week. Not suitable if you need to launch "tomorrow".
9 key concepts specific to official Telegram advertising.
Telegram Ads provides centralized moderation, audience controls, and reporting in an ad platform. A direct placement is negotiated with one channel administrator and may support a native integration. The better option depends on the objective, documentation, and level of control required.
For the Ukraine reseller flow, UPLIFY management is €500 per month, media spend starts at €500, and the reseller fee is 15% of media spend. With a €500 budget, the first-month total is €1,075: €500 media, €75 reseller fee, and €500 management. International TON campaigns are scoped separately.
For the Ukraine flow, the usual estimate is 3–5 business days after approval and payment when the landing page and assets are ready. Regulated categories may take longer to moderate. We confirm international TON timelines separately.
Character limits and available elements depend on the format and buying flow. We check the current Telegram Ads requirements before preparing the ad. Short formats need one clear offer and a specific next action.
Text, image, video, Bot Ads, and Search Ads availability varies by country, account, and buying flow. Before launch, we confirm which formats are available for your campaign and select them based on the objective.
A whitelist defines channels where ads may appear, while a blacklist excludes unwanted channels. These controls help manage placement context when they are available in the selected buying flow.
The reseller flow may support matching or excluding audiences using hashed data. Availability depends on the account and platform rules. We use CRM data only when there is a lawful basis and the required consent.
We add UTM parameters and use Pixel Tag where available. Reports can include impressions, clicks, CPM, CTR, conversions, and channel-level results. Data completeness depends on the buying flow, website setup, and analytics.
Cost depends on the topic, geography, creative, channel mix, and landing experience. Instead of using one universal benchmark, we allocate part of the budget to a test, measure CPS, and decide whether to scale.
It can be when the selected flow supports the required geography and relevant topics or channels. Before launch, we check available targeting and audience size and compare Telegram Ads with other channels.
Gambling, financial, crypto, medical, and other regulated categories may be prohibited or require licenses, certificates, and disclaimers. We check the current policy and documentation before payment.
The client receives the UTM structure, assets, Pixel Tag details, statistics, and data that can be exported. Account ownership depends on the flow: Ukraine campaigns run inside the reseller partner's account, while an international client portal is set up under the available model.
International campaigns are handled case by case through a TON-funded client portal. Available formats, targeting, reporting, documents, and setup timing can differ from the Ukraine reseller flow, so we confirm the exact scope before payment.
No. Telegram Ads is a paid platform, usually billed by impressions. Creating an account does not provide free delivery. Minimum budgets and payment methods depend on the buying flow.
TON is a payment method used in some self-serve and international Telegram Ads scenarios. The balance is funded in Toncoin, and available formats, targeting, documentation, and reporting can differ from the Ukraine reseller flow.
This is channel monetization, not ad buying. Telegram states that it shares part of ad revenue with channel owners in TON, but there is no fixed public rate per 1,000 views; payouts vary with demand and geography. UPLIFY does not manage those payouts.
Partnerships: Google Partner, Meta Business Partner, Horoshop Expert Partner, Ringostat TOP-100. 982,000+ impressions across two published Telegram cases. Ukraine flow: €500/month management, media spend from €500, and a 15% reseller fee through partner Netpeak.
Our own published Telegram cases · with full numbers
Describe your task in 2-3 sentences. We'll respond the same business day. We'll review your accounts, showing growth opportunities and areas for improvement. Free. No obligation.
Form or Telegram. We respond within the business day.
30-minute introduction — whichever suits you best: phone, Telegram, Viber, or email.
Growth roadmap for 30/60/90 days + collaboration package. $300 credited if we continue.