What is included in TikTok Ads setup and management?
UPLIFY sets up and manages TikTok Ads for ecommerce brands. Start is $320/month for media spend up to UAH 50,000/month; the broader package is $600/month. Media spend is paid to TikTok separately. We check Catalog Ads availability and agree on scope before payment.
For some ecommerce projects, TikTok Catalog Ads can start with an existing product feed and product images. We connect Catalog Manager, Pixel, and Events API, check the events, and test audiences. In-Feed and Spark Ads with video are added when the objective and budget support them.
Video is not required for every starting scenario. Catalog Ads can use a product feed and existing images, while In-Feed and Spark Ads need video assets.
The same product feed (XML/CSV) you already use for Meta Catalog or Google Merchant — we upload it into TikTok Catalog Manager. The algorithm mixes your existing product photos with available platform templates.
In-Feed and Spark Ads need video. After checking the account, we decide whether to start with catalog, video or both.
Catalog Ads may use a feed and existing images where available. In-Feed and Spark use video. We choose the format after reviewing your brief and market.
We connect the product feed to TikTok Catalog Manager and check images, prices and stock. Catalog Ads availability and creative options depend on market and account.
Video appears in the TikTok feed. Creative must fit the platform requirements and campaign goal; production is scoped separately.
We take organic content from your brand (or a creator partner) and boost it as an ad. The ad uses an existing organic post and keeps its social context.
TikTok and Meta can work together. Cost per result depends on the product, audience, creative and data quality. We choose a channel after reviewing the account and compare campaigns against the same goals.
Neither channel guarantees a lower CPM or CPA. We decide whether to scale using your store's data, not averages drawn from unrelated campaigns.
Integrate the product feed (XML/CSV from Shopify / WooCommerce / Horoshop / custom) into TikTok Catalog Manager. Validate attributes, categories, prices.
Install TikTok Pixel via GTM. Configure events: ViewContent · AddToCart · InitiateCheckout · Purchase. + Events API — server-side events for clean attribution.
Parallel launch of Broad + Interest/Behavior + Retargeting. We set the budget split based on audience size and test objectives. Conclusions require enough data.
Weekly dashboard 24/7: CPM · CTR · VTR · CPA · ROAS + cross-channel attribution (TikTok native + GA4 + multi-touch).
We test broad, interest and retargeting audiences where there is enough data. Budget allocation and the number of groups depend on audience size and test goals.
TikTok optimizes delivery using available feed and event signals. We use broad audiences when they fit the test objective.
Targeting by interests (beauty · tech · fashion · food) + behavior (in-app purchases · content interactions). Manual setup, more control.
People who already engaged: site visitors at 7/14/30 days, cart abandoners, profile interactions. Performance depends on audience size, frequency, and the offer.
To optimize for purchases, we check ViewContent, AddToCart, InitiateCheckout and Purchase events. Pixel sends browser signals; Events API sends server-side signals. When both send the same event, we deduplicate using event_id and verify this in Events Manager.
Product page view. Base signal for retargeting pools.
Cart addition. Important warm-intent signal for Lookalike audiences.
Checkout started. Pre-purchase funnel step.
Completed purchase. The key event for ROAS optimization.
Form submission / lead-gen sign-up. For B2B / services.
Account registration. For SaaS / platforms.
Start is $320/mo for media spend up to UAH 50,000/mo. The broader $600/mo package covers more complex setup and management. Media spend is paid to TikTok separately; scope is agreed before payment.
11 key concepts specific to TikTok Ads + general performance-marketing terms.
Yes, when Catalog Ads are available for the market and account and there is a clean product feed with good images. In-Feed and Spark Ads require video assets. Before launch, we check available formats and decide whether Catalog Ads are sufficient for the first test.
There is no universal minimum for every store. We agree on media spend after checking the market, account, goal and available formats. It is paid to TikTok separately from management.
Start costs $320/mo for media spend up to UAH 50,000/mo. Setup is included in month one, followed by management within an agreed scope. The existing $600/mo package remains available. Media spend is paid to TikTok separately; video production and third-party services are quoted separately.
Account availability, billing currency, documents, and ad formats vary by market and current TikTok For Business terms. We confirm them for the client's legal entity before launch and set up Business Center under client control.
Tax treatment depends on the country, legal entity, and TikTok account. We provide the invoices and documents available from the platform, but the client should confirm the accounting treatment with a local accountant or tax adviser.
TikTok and Meta differ in audience behavior, formats, auction dynamics, and targeting tools. We do not promise that one channel is always cheaper. We compare them using the same objectives, analytics, and test period.
Pixel sends browser events from the website to TikTok Ads Manager. Events API sends agreed events from the server and can complement Pixel. Running both requires correct parameters, deduplication, testing, and compliance with consent requirements.
Catalog Ads use a product feed and existing assets; In-Feed Ads require vertical video; Spark Ads promote an organic post from a brand or creator. Format availability varies by market and account, so we confirm the structure before launch.
Technical preparation usually takes 3–5 business days when access and assets are ready. Initial data may appear within 1–2 weeks, but sales cost and quality need enough volume to assess. We do not guarantee a stable ROAS by a set date.
TikTok is primarily B2C, but some B2B products can be tested with expert-led Spark Ads or Lead Ads. Before launch, we assess the audience, sales cycle, and available content; another channel may be a better fit for some B2B projects.
Business Center, Catalog, Pixel, Events API, audiences, assets, and reports should remain under client control. We hand over the required access and documentation so work can continue in-house or with another provider.
TikTok Shop availability and supported markets change over time. We check the current status for the target market before the project. Where Shop is unavailable, ads can direct users to the website; integrated commerce is scoped separately.
These results are from Meta Ads cases. They show product-catalog experience but do not predict TikTok Ads performance.
UPLIFY works with product feeds, purchase events and ecommerce advertising. We test TikTok Ads economics separately using your store data.
Product-catalog experience in Meta Ads
Tell us about your store and goals. The first conversation is free; a separate senior audit costs €300 (EUR). We agree on format, test plan and budget before launch.
Form or Telegram. We reply within the business day.
30 min intro — your choice of channel: phone, Telegram, email.
A separate senior audit is €300 (EUR). We agree on deliverables and scope before payment.
