/ free planning tool
How much advertising does your target require?
Model the path from click to paid order or client. Change order value, conversion and CPC to see which lever moves the budget.
/ what-if
Test another assumption
Other inputs stay unchanged. This is a sensitivity model, not a result guarantee.
Base assumptions unchanged
/ detailed model
Unlock the full model
Three stress tests, CPL/CPA, ad-spend share, repeat revenue and margin check.
/ result
Full forecast
| Scenario | CPC | CR | Required visits | Estimated budget / month | CPL | CPA / client | Ad-spend share |
|---|
Repeat-sales economics
- Repeat revenue / year
- Ads + retention / year
- Full marketing share / year
- Gross profit before marketing / year
- After ads and retention / year
- Model breaks even
Available search demand is not checked. Validate real volume and CPC in Keyword Planner and the advertising account.
How it works
Revenue → paid orders/clients → requests/leads → traffic → budget. Required volumes are rounded up.
traffic = ceil(ceil(goal / average_value) / close_rate / conversion_rate)
budget = traffic × CPC