Advertising forecast calculator: from target to budget.
Model the path from click to paid order or client. Change order value, conversion and CPC to see which lever moves the budget.
Test another assumption
Other inputs stay unchanged. This is a sensitivity model, not a result guarantee.
Base assumptions unchanged
Unlock the full model
Three stress tests, CPL/CPA, ad-spend share, repeat revenue and margin check.
Full forecast
Scenario comparison · on narrow screens, scroll the table right →
| Scenario | CPC | CR | Required visits | Estimated budget / month | CPL | CPA / client | Ad-spend share |
|---|
Annualised repeat-sales model
Annual values represent a steady 12-month run rate. They do not account for when each customer was acquired and are not a first-year repeat-purchase cohort forecast.
- Repeat revenue / year
- Ads + retention / year
- Full marketing share / year
- Gross profit before marketing / year
- After ads and retention / year
- Model breaks even
Available search demand is not checked. Validate real volume and CPC in Keyword Planner and the advertising account.
How it works
Revenue → paid orders/clients → requests/leads → traffic → budget. Required volumes are rounded up.
orders = ceil(goal / average_value)
leads = ceil(orders / (close_rate / 100))
traffic = ceil(leads / (conversion_rate / 100))
budget = traffic × CPCWhat this forecast means
This advertising budget calculator estimates the funnel from your revenue target, order value, conversion, close rate and CPC assumptions. It is not an automatic advertising-account audit or a forecast trained on sales history. Monetary values are in UAH.
Cautious: conversion ×0.8, CPC ×1.25. Optimistic: conversion ×1.25, CPC ×0.9. These are stress tests, not a promise of optimisation.
Annual values represent a steady 12-month run rate. They do not account for when each customer was acquired and are not a first-year repeat-purchase cohort forecast.
Gross margin minus ads and retention is contribution towards other costs, not net profit. Taxes, fixed costs and agency fees are excluded.
Advertising budget and forecast questions
Does this calculator predict actual sales?
No. It estimates required visits, leads and budget from your CPC and conversion assumptions. Demand, seasonality and website condition are not automatically checked.
Which currency is used, and is management included?
All monetary inputs and outputs are in Ukrainian hryvnia (UAH). The budget covers ad spend; team management and other costs are separate.