founder · ceoViacheslav Overkovskyi
Founder · CEO
Before starting the agency, he built his own online stores, so he looks at marketing as both an operator and a specialist. He sets UPLIFY's direction and remains accountable for key decisions.
Who is on the UPLIFY team?
Our marketing agency team brings together PPC, ecommerce, Horoshop and GEO expertise. Meet the people, their responsibilities and the AI agents that support them below. Specialists own final decisions, client communication and accountability.
The UPLIFY team.
People own decisions.
AI supports the work.
Our marketing agency team brings together PPC, ecommerce, Horoshop and GEO expertise. Meet the people, their responsibilities and the AI agents that support them below. Specialists own final decisions, client communication and accountability.
16
people and AI agents
7
human specialists
9
UPLIFY AI agents
AI
supports defined workflows
/ roster · 7 people + 9 AI agents
one team —
clear roles for people and AI.
The team is split into contours by function, with people and AI agents working side by side in each. Agents prepare data and draft decisions; specialists review, approve and own the result. The full AI team: roles and boundaries →
/ showhumanAI teammate
/ contour 00LeadershipStrategy, key decisions, and business-health review. Atlas prepares internal signals for the founder, who decides what to do.
founder · ceo
AI · agentinternalAtlas
AI · Portfolio health
Every morning combines client activity, retainer terms, MRR, receivables and churn risk into an explainable overview for leadership.
/ contour 01Performance & analyticsAdvertising, feeds, and analytics. PPC specialists work with Nestor, which assembles evidence and drafts recommendations.
humanAnastasiia Lytvynenko
PPC · e-commerce · mentor
Works across Google Ads, Meta Ads, TikTok Ads, Merchant Center, and GA4. Leads international projects and helps develop the PPC team's practice.
humanMykhailo Borovyk
PPC · international e-commerce
Works with Google Ads, Meta Ads, Shopping, Performance Max, and YouTube, covering audits, campaign optimization, and budget analysis.
humanValeriia Antonenko
PPC · marketplaces · international
Works with Google Ads, Amazon Ads, and Meta Ads for stores on Shopify, Etsy, Amazon, and eBay, with a focus on Search, Shopping, and Performance Max.
humanOlena Cheriapkina
PPC · Horoshop & Prom · reporting
Works with Google Ads, Shopping, Performance Max, Merchant Center, GA4, and Looker Studio for e-commerce projects on Horoshop and Prom.
AI · agentclient projectsNestor
AI · Ads & analytics
Senior-level Google Ads and Meta audits, daily project checks and a chat grounded in account numbers. Prepares actions — negatives, pauses, budgets — with the reason and the risk.
AI · agentclient projectsPhoenix
AI · Merchant Center
Diagnoses Merchant Center suspensions and risks: policies, trust signals, the feed, site consistency. Prepares the fix plan and appeal materials; a person submits the appeal.
/ contour 02Sales & client growthLeads, qualification, and client service. Leo and Iris structure context and flag next steps for the manager.
humanViktor-Habriel Borshi
Sales & Client Growth Manager
Works across B2B and B2C sales, clarifies the business problem, and helps connect performance marketing with the client's operating processes.
AI · agentinternalIris
AI · Communications & SLAs
Makes sure no client message goes unanswered, reminds about tasks, collects team reports and routes new leads and important alerts to the right person.
AI · agentinternalLeo
AI · Leads & sales
Gathers context on new enquiries, scores priority and hands the manager a short brief: niche, request, next step.
/ contour 03Content & growthWebsites, GEO and content. The team researches the task, prepares materials and reviews them before publication.
humanStanislav Yanichko
Horoshop & GEO · pre-launch
Builds Horoshop stores, covering structure, product pages, foundational SEO, and content preparation for search and AI answers.
AI · agentclient projectsHermes
AI · SEO & GEO
Technical site health, Search Console, content gaps, visibility in ChatGPT, Gemini and AI Overviews, internal links and authority — one backlog with regular measurement.
AI · agentclient projectsArchie
AI · Websites & stores
Concepts, setup and redesign of stores on Horoshop, Shopify and OpenCart: catalog, filters, localization, desktop and mobile QA. Sign-off is an independent check plus a manager.
AI · agentclient projectsOwen
AI · Content & articles
Analyzes the SERP, entities and common questions and drafts articles and category descriptions with its own analysis. The team edits before publishing.
AI · agentclient projectsEcho
AI · Social & video
Repackages published material into posts and short videos for each social channel. Publishing happens only after human approval.
/ how the team works
AI supports the process.
people own the decisions.
/ decisions — people
People hold the context
Strategy, client communication, final control, and accountability remain with the specialist.
/ preparation — AI
AI assembles and structures
Defined workflows check data, flag deviations, and prepare drafts for review.
/ control — risk-based
People review material actions
Changes affecting budget, clients, or publication are not made solely on an AI recommendation.
what's really
slowing your
e-commerce* growth?
Describe the problem, and we’ll use the first conversation to determine whether you need an audit, a focused service, or broader support. In-depth audits are paid; current terms are listed in the audits section.
-
01/03
Request
Use the form or Telegram. We reply within one business day.
-
02/03
Short conversation
We clarify the business problem, available data, constraints, and expected outcome.
-
03/03
Next step
We recommend the relevant audit or engagement format with clear terms.