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Who works at UPLIFY agency?

UPLIFY team: Founder & CEO Viacheslav Overkovskyi + 5 senior specialists — 4 PPC (Anastasia Litvinenko, Mykhailo Borovyk, Valeria Antonenko, Olena Cheryapkina) and Horoshop & GEO Specialist Stanislav Yanichko. Alongside the human team, 4 UPLIFY OS AI agents (article writer, merchant analyzer, audit assistant, lead triage). Focus — Google Ads, Meta, Merchant Center, Horoshop, GA4, GEO for e-commerce.

UPLIFYUPLIFY agencyAI-first agencyE-commerceGoogle AdsMeta AdsPerformance MaxGoogle ShoppingGoogle Merchant CenterGoogle Analytics 4Google Tag ManagerMicrosoft ClarityHoroshopPromShopifyEtsyAmazon AdsGenerative Engine OptimizationAI SEOFrontend development
● UPLIFY TEAM / 2019–2026
● 7 SPECIALISTS · 1 FOUNDER
● UKRAINE · REMOTE-FIRST

a team
that combines
marketing, technology
and analytics.

We run paid media, build websites, strengthen organic search and embed AI into the business workflow.

Free audit → Browse cases
7 specialists 6+ years 4 AI agents 50+ Horoshop
/ founder

UPLIFY founder.

Viacheslav Overkovskyi — Founder / CEO UPLIFY
/ founder · ceo

Viacheslav Overkovskyi

Founder & CEO of UPLIFY

Over 10 years in digital and e-commerce. Before founding the agency he ran his own online stores — so he sees owner pain not as a contractor but as an entrepreneur. Today he runs UPLIFY as an AI-first performance agency: ads, sites, GEO, and a proprietary operating system where the client sees a clear real-time picture across the project.

10+
years in digital
pre-2019
own e-commerce
2019
founded UPLIFY
AI-first
track since 2025

Team numbers (50+ Horoshop stores, 300+ Google Ads projects) — see /en/about/ and /en/cases/.

LinkedIn Facebook Telegram
UPLIFY team · people + AI

The team running performance, feeds and the growth system every day.

Founder is featured above. Here are 5 senior specialists and 4 UPLIFY OS AI agents in one ribbon.

UPLIFY is an AI-first agency. Each specialist's output is amplified by in-house AI tools: UPLIFY OS, AI Merchant Analyzer, AI Audit Assistant, AI Lead Triage. People keep expertise and decisions; AI agents handle routine, catch anomalies and prepare drafts.

5 people · 4 AI agents · 9 cards in the ribbon

Swipe or use the arrows. Every card stays plain text and crawlable.

/ stack

the stack the team uses every day.

Google AdsMeta AdsTikTok AdsAmazon AdsTelegram Ads Performance MaxGoogle ShoppingMerchant Center GA4GTMMicrosoft ClaritySearch ConsoleLooker Studio HoroshopPromShopifyEtsyeBay Schema.orgllms.txtGitHubFigma Google AdsMeta AdsTikTok AdsAmazon AdsTelegram Ads Performance MaxGoogle ShoppingMerchant Center GA4GTMMicrosoft ClaritySearch ConsoleLooker Studio HoroshopPromShopifyEtsyeBay Schema.orgllms.txtGitHubFigma

Deeper about the approach — on /en/about/; cases with numbers — on /en/cases/.

/ ai layer

AI doesn't replace humans.
it removes routine.

os live · v2.4

What humans do. Strategy, decisions in business context, expertise, client communication. What AI agents take off the table. Data analysis 24/7, feed checks, anomaly detection, product descriptions, draft reports.

/ humanPPC specialist
×
/ ai agentLead Hunter
/ humanMerchant ops
×
/ ai agentMerchant Analyst
/ humanAccount manager
×
/ ai agentSLA Watcher
/ humanContent / GEO
×
/ ai agentContent Editor
project or career

let's
get acquainted.

Looking for a team for an e-commerce project — we'll discuss an audit and a growth map. Want to join the UPLIFY team — message us on Telegram or email, we reply the same business day.

  1. 01/03
    Request

    Form or Telegram. We reply within the business day.

  2. 02/03
    Call or message · 24h

    30 min intro — whichever you prefer: phone, Telegram, Viber or email.

  3. 03/03
    Audit or interview

    30/60/90-day growth map — or an intro with the team. Free.

add details (optional)

Reply the same business day · no spam · no commitment

/ faq

frequently asked questions.

01Who works on UPLIFY's advertising projects?

A team of PPC specialists with experience in Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Telegram Ads, Google Merchant Center, product feeds, GA4, GTM, Microsoft Clarity, Google Shopping, Performance Max, and e-commerce analytics.

02Does the team have e-commerce experience?

Yes. The team specializes in e-commerce and works with stores on Horoshop, Prom, Shopify, Etsy, Amazon, and other platforms. We understand the link between site, products, feed, ads, analytics, and sales.

03Who runs the Horoshop sites?

The Horoshop track at UPLIFY is owned by Stanislav Yanichko. Store structure, categories, product pages, base SEO elements, technical settings, and pre-launch readiness for ads and GEO.

04What is GEO at UPLIFY?

GEO — work on brand visibility in search engines and AI answers (ChatGPT, Gemini, AI Overviews, Perplexity). Site structure, content, FAQ, service pages, semantic completeness, page expertise.

05Which tools does the team use?

Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Google Merchant Center, GA4, GTM, Microsoft Clarity, Google Search Console, Looker Studio, Horoshop, Prom, Shopify, Etsy, Amazon Seller Central, GitHub, Figma — full stack in the / stack section above.

06How is the UPLIFY team different from a regular digital agency?

UPLIFY is built as an AI-first agency for e-commerce. We combine ads, sites, analytics, GEO, a client portal, and a proprietary operating system to see the full project picture and find growth points faster. Details on /en/about/.