founder · ceoViacheslav Overkovskyi
Founder · CEO
Before starting the agency, he built his own online stores, so he looks at marketing as both an operator and a specialist. He sets UPLIFY's direction and remains accountable for key decisions.
Who is on the UPLIFY team, and what role does AI play?
UPLIFY has seven human team members: the founder, four PPC specialists, a sales and client-growth manager, and a Horoshop and GEO specialist. Six UPLIFY OS workflows—Atlas, Nestor, Leo, Iris, Echo, and Owen—support them by assembling context, checking data, and preparing drafts. People remain responsible for decisions, communication, and final review.
people own the decisions.
AI supports the routine.
UPLIFY combines expertise in advertising, e-commerce, Horoshop, and GEO with AI-supported workflows. AI assembles context, checks data, and prepares drafts; people remain accountable for final decisions, client communication, and review.
13
on the team: people + AI
7
human specialists
6
UPLIFY OS AI teammates
AI
supports defined workflows
/ roster · 7 people + 6 AI
one team —
clear roles for people and AI.
AI is not a separate magic department. Each workflow has a defined task, data sources, and an accountable specialist. Atlas, Nestor, and Echo coordinate internal processes without replacing professional judgment.
/ showhumanAI teammate
/ contour 00LeadershipStrategy, key decisions, and business-health review. Atlas prepares internal signals for the founder, who decides what to do.
founder · ceo
AI · CFOliveAtlas
AI · portfolio health officer
Turns portfolio signals—receivables, margin, concentration, and churn risk—into an internal brief. The founder reviews the context and decides what to do next.
/ contour 01Performance & analyticsAdvertising, feeds, and analytics. PPC specialists work with Nestor, which assembles evidence and drafts recommendations.
humanAnastasiia Lytvynenko
PPC · e-commerce · mentor
Works across Google Ads, Meta Ads, TikTok Ads, Merchant Center, and GA4. Leads international projects and helps develop the PPC team's practice.
humanMykhailo Borovyk
PPC · international e-commerce
Works with Google Ads, Meta Ads, Shopping, Performance Max, and YouTube, covering audits, campaign optimization, and budget analysis.
humanValeriia Antonenko
PPC · marketplaces · international
Works with Google Ads, Amazon Ads, and Meta Ads for stores on Shopify, Etsy, Amazon, and eBay, with a focus on Search, Shopping, and Performance Max.
humanOlena Cheriapkina
PPC · Horoshop & Prom · reporting
Works with Google Ads, Shopping, Performance Max, Merchant Center, GA4, and Looker Studio for e-commerce projects on Horoshop and Prom.
AI · head of ppcliveNestor
AI · head of PPC & analytics
Coordinates analytical PPC workflows: it assembles evidence, reconciles signals, and drafts recommendations. A senior specialist validates the conclusions and decides what to implement.
orchestratesads-coremerchant-qaga4-signal
how Nestor works →/ contour 02Sales & client growthLeads, qualification, and client service. Leo and Iris structure context and flag next steps for the manager.
humanViktor-Habriel Borshi
Sales & Client Growth Manager
Works across B2B and B2C sales, clarifies the business problem, and helps connect performance marketing with the client's operating processes.
AI · agentliveLeo
AI · lead triage
Structures incoming-lead context and prepares a short brief: industry, scale, request, and next step. The manager decides fit and priority.
AI · opsliveIris
AI · client-service & SLA
Tracks response SLAs in client threads, flags overdue replies, and prepares reminders and reporting drafts. The manager remains responsible for communication.
/ contour 03Content & growthWebsites, GEO, and content. Echo and Owen support research and drafting; a specialist reviews the material before publication.
humanStanislav Yanichko
Horoshop & GEO · pre-launch
Builds Horoshop stores, covering structure, product pages, foundational SEO, and content preparation for search and AI answers.
AI · head of contentliveEcho
AI · head of content
Coordinates content workflows: it gathers topics and queries and prepares drafts for plans, copy, and creative. An editor or accountable specialist reviews material before publication.
orchestratesshort-formlinkedin-b2barticle-draft
how Echo works →
AI · agentliveOwen
AI · article writer
Analyzes search results, entities, and common questions and prepares an article draft. The team checks the facts, structure, and wording before publication.
/ how the team works
AI supports the process.
people own the decisions.
/ decisions — people
People hold the context
Strategy, client communication, final control, and accountability remain with the specialist.
/ preparation — AI
AI assembles and structures
Defined workflows check data, flag deviations, and prepare drafts for review.
/ control — risk-based
People review material actions
Changes affecting budget, clients, or publication are not made solely on an AI recommendation.
/ let's work together
Need better context for a marketing decision?
Start with a read-only senior audit for $300. We show the evidence, priorities, and data limitations; if management continues, the fee is credited toward the first month.