founder · ceoViacheslav Overkovskyi
Founder · CEO
Before the agency he grew e-commerce stores himself — so he gets owners' pains as an entrepreneur, not a contractor. He runs UPLIFY as an AI-first performance agency and makes the final calls.
Who works at UPLIFY agency?
UPLIFY team: Founder & CEO Viacheslav Overkovskyi + 6 senior specialists — 4 PPC (Anastasia Litvinenko, Mykhailo Borovyk, Valeria Antonenko, Olena Cheryapkina), Sales & Client Growth Manager Viktor-Habriel Borshi and Horoshop & GEO Specialist Stanislav Yanichko. Alongside the human team, 6 UPLIFY OS AI agents — Atlas (portfolio health), Nestor (head of PPC), Iris (client-service & SLA), Leo (lead triage), Echo (head of content) and Owen (article writer). Focus — Google Ads, Meta, Merchant Center, Horoshop, GA4, GEO for e-commerce.
one team —
people & AI
side by side.
Ads, websites, search and AI in real business work. We don't split the team into "people" and "bots": specialists own the expertise and the decisions, while AI teammates take the routine off them and work 24/7 alongside — one roster, not a separate department.
13
on the team: people + AI
7
human specialists
6
UPLIFY OS AI teammates
24/7
AI alongside people
/ roster · 7 people + 6 AI
one team roster —
people and AI side by side.
We don't put AI in a separate department. The team is split into contours by function — and in each, people work next to their AI teammates. People own the decisions, while three AI curators — Atlas, Nestor, Echo — orchestrate domain agents and take the routine off 24/7.
/ showhumanAI teammate
/ contour 00Leadershipstrategy, decisions and business health — the founder and his CFO agent. An internal contour, outside the client dashboard.
founder · ceo
AI · CFOliveAtlas
AI · portfolio health officer
Every morning it rolls up the whole portfolio's health — churn radar, receivables, margin, concentration — and hands the owner the top risks as ready decisions for today.
/ contour 01Performance & analyticsads, feeds, leads and analytics — PPC specialists together with the AI curator Nestor, which orchestrates domain agents 24/7
humanAnastasiia Lytvynenko
PPC · e-commerce · mentor
Google Ads, Meta, TikTok Ads, Merchant, GA4. Runs international projects, mentors new PPC specialists.
humanMykhailo Borovyk
PPC · international e-commerce
Google Ads, Meta, Shopping, Performance Max, YouTube. Audit, optimization and budget analysis.
humanValeriia Antonenko
PPC · marketplaces · international
Google Ads (Search · Shopping · PMax), Amazon Ads, Meta. Works with Shopify, Etsy, Amazon, eBay.
humanOlena Cheriapkina
PPC · Horoshop & Prom · reporting
Google Ads, Shopping & PMax, Merchant, GA4, Looker Studio. Runs stores on Horoshop and Prom.
AI · head of ppcliveNestor
AI · head of PPC & analytics
Orchestrates domain PPC agents and runs a senior audit of Google Ads and Meta on its own methodology — every week it prepares concrete reversible changes.
orchestratesads-coremerchant-qaga4-signal
how Nestor works →/ contour 02Sales & client growthleads, qualification, client growth and client-service — the Sales manager together with the AI agents Leo (lead triage) and Iris (SLA & reporting)
humanViktor-Habriel Borshi
Sales & Client Growth Manager
5 years in B2B/B2C sales. Builds growth systems for UPLIFY clients and integrates performance marketing into their business processes — turning complex requests into clear strategic steps. Grew sales 100% in a year across 100+ B2B clients.
AI · agentliveLeo
AI · lead triage
Gathers context on inbound leads, scores fit and priority. Hands the manager a short brief: niche, size, request, next step.
AI · opsliveIris
AI · client-service & SLA
Watches response SLAs in client chats so no client message goes unanswered; escalates overdue replies, runs @uplify tasks, dispatches reports and reminders, and collects managers' daily reports.
/ contour 03Content & growthsites, GEO, content and social — a human developer together with the content curator Echo and her domain agents
humanStanislav Yanichko
Horoshop & GEO · pre-launch
Builds stores on Horoshop: structure, product pages, SEO and prep for AI visibility (Schema, FAQ, GEO).
AI · head of contentliveEcho
AI · head of content
Owns the content function: studies trends and queries, builds the strategy, generates video and captions, translates (e.g. for LinkedIn) and publishes across all our social channels itself.
orchestratesshort-formlinkedin-b2barticle-draft
how Echo works →
AI · agentliveOwen
AI · article writer
Analyzes the SERP, entities and FAQ patterns and prepares an SEO article draft with its own analysis. The team edits before publishing.
/ how the team works
AI doesn't replace people.
it removes the routine.
/ decisions — people
People hold the context
Strategy, client communication, final control and accountability always stay with the specialist.
/ routine — AI
AI works 24/7
Audits, feed checks, lead triage, content and reports — AI teammates take the routine off and prepare decisions.
/ control — human
Nothing without approval
No change and no post goes out automatically — a human reviews and applies every action.
/ let's work together
Let's scale your marketing —
people + AI on one roster.
We start with a free audit: we'll show where you're leaking and how a team of people with AI teammates closes it.