Anastasiia Lytvynenko
PPC · e-commerce · mentor
Google Ads, Meta, TikTok Ads, Merchant Center, GA4, GTM, Clarity. Manages international projects, launches stores on Shopify and Horoshop. Mentors new PPC specialists.
Who works at UPLIFY agency?
UPLIFY team: Founder & CEO Viacheslav Overkovskyi + 5 senior specialists — 4 PPC (Anastasia Litvinenko, Mykhailo Borovyk, Valeria Antonenko, Olena Cheryapkina) and Horoshop & GEO Specialist Stanislav Yanichko. Alongside the human team, 4 UPLIFY OS AI agents (article writer, merchant analyzer, audit assistant, lead triage). Focus — Google Ads, Meta, Merchant Center, Horoshop, GA4, GEO for e-commerce.
a team that blends
marketing, technology
and analytics.
We launch advertising, build websites, boost search visibility and bring AI into how businesses operate. People own the expertise and the decisions — AI agents handle the routine and work 24/7 alongside them.
7
specialists on the team
6+
years in digital
4
UPLIFY OS AI agents
50+
stores on Horoshop
/ founder
founder UPLIFY.
founder · ceo · since 2019
Viacheslav Overkovskyi
Founder & CEO of UPLIFY
Over 10 years in digital and e-commerce. Before the agency, he built his own online stores and ran advertising himself — so he understands the pain points of business owners not as a contractor, but as an entrepreneur. Today he is growing UPLIFY as an AI-first performance agency: advertising, websites, GEO and a proprietary operating system where clients see the full project picture in real time.
10+
years in digital
before 2019
own e-commerce
2019
founded UPLIFY
AI-first
direction since 2025
/ team · 5 specialists
people who own performance,
feeds and the growth system.
Each specialist owns their projects and maintains deep expertise. Alongside them — UPLIFY OS internal AI tools that eliminate routine, catch anomalies and prepare drafts.
Mykhailo Borovyk
PPC · international e-commerce
Google Ads, Meta, Shopping, Performance Max, YouTube. Audit, optimization, market and budget analysis. Experience in international e-commerce.
Valeriia Antonenko
PPC · e-commerce · international
Google Ads (Search · Shopping · PMax), Meta. Works with Shopify. GA4, GTM, GMC, Looker Studio.
Olena Cheriapkina
PPC · Horoshop & Prom · reporting
Google Ads, Shopping & PMax, Merchant Center, GA4, GTM, Search Console, Looker Studio. Manages stores on Horoshop and Prom. 5 Skillshop certifications.
Stanislav Yanichko
Horoshop & GEO · pre-launch
Builds and configures stores on Horoshop: structure, categories, product pages, SEO elements and preparation for AI visibility (Schema, FAQ, GEO).
/ ai layer
AI doesn't replace people.
It removes the routine.
what people do
- strategy and decisions in business context
- expertise and client communication
- final control and accountability
×
what AI agents handle
- data analysis 24/7, anomaly detection
- feed checks, product descriptions
- report drafts, lead triage
/ senior ai operator · above all agents
Nestor AI.
Not just another agent — an operator above them all. Conducts senior-level audits of Google Ads and Meta accounts using its own methodology, reviews them weekly for exceptions and prepares specific reversible changes.
$ No change is applied automatically — it is reviewed and applied by the manager. Every action is reversible and logged.
How Nestor AI works →
/ roster · 4 specialized agents
AI agents UPLIFY OS.
Under Nestor's supervision — four focused agents with a specific role. Each one prepares drafts and a review queue; the decision stays with the human.
Owen@owen.ow
AI · article writer
Analyzes SERP, entities and FAQ patterns, then prepares an SEO article draft with its own analysis. The team edits before publishing.
own analysisSEO + GEOoutline → draft
Iris@iris.ma
AI · SLA watcher
Tracks deadlines and SLAs on tasks and reports: nudges managers about overdue items, holds the @uplify task queue, and assembles and dispatches weekly reports on time.
SLA watchdeadlinesreport dispatch
Ada@ada.aa
AI · merchant analyzer
Checks product feeds, finds disapproval patterns and weak spots in the catalog. Delivers a prioritized list of SKUs with RCA for each. Named after Ada Lovelace.
feed QAdisapproval RCASKU priority
Leo@leo.lt
AI · lead triage
Gathers context on inbound leads, scores fit and sets priority. Hands the manager a concise brief: niche, size, request, next step.
lead scoringCRM routingbrief-first
/ stack
the stack the team
uses every day.
advertising
Google AdsMeta AdsTikTok AdsTelegram Ads
google
Performance MaxGoogle ShoppingMerchant Center
analytics
GA4GTMMicrosoft ClaritySearch ConsoleLooker Studio
e-commerce
HoroshopPromShopify
GEO / dev
Schema.orgllms.txtGitHubFigma
let's
get to know each other.
Looking for a team for your e-commerce project — let's discuss an audit and a growth roadmap. Want to join the UPLIFY team — write on Telegram or email, we respond the same business day.
-
01/03
Request
Form or Telegram. We respond within the business day.
-
02/03
Call or message · 24h
30-minute intro — however works for you: phone, Telegram, Viber or email.
-
03/03
Audit or interview
A growth roadmap for 30/60/90 days — or a meet-the-team call. Free.
/ faq
frequently asked questions.
01Who works on UPLIFY advertising projects?
A team of PPC specialists with experience in Google Ads, Meta, TikTok, Telegram Ads, Merchant Center, product feeds, GA4, GTM, Clarity, Shopping and Performance Max for e-commerce.
02Does the team have experience with online stores?
Yes. The team specializes in e-commerce and works with stores on Horoshop, Prom, Shopify. We understand the connection between website, products, feed, advertising and sales.
03Who is responsible for Horoshop websites?
The Horoshop website direction is led by Stanislav Yanichko: store structure, categories, product pages, SEO elements, technical configuration and preparation for advertising and GEO.
04What is GEO promotion at UPLIFY?
GEO — working on brand visibility in AI-generated answers (ChatGPT, Gemini, AI Overviews, Perplexity): site structure, content, FAQ, semantic depth and page expertise.
05Who is Nestor and how is it different from the 4 agents?
Nestor is a senior AI operator above the agents. Owen, Iris, Ada and Leo handle focused tasks; Nestor conducts a full senior audit of the account and provides weekly oversight. All changes go through manager approval.
06How is UPLIFY different from a typical agency?
UPLIFY is an AI-first agency for e-commerce. We combine advertising, websites, analytics, GEO, a client cabinet and our own operating system — so we see the full project picture and find growth opportunities faster.