Who is Viacheslav Overkovskyi, and what is his role at UPLIFY?
Viacheslav Overkovskyi is the founder and CEO of UPLIFY. He combines experience from his own e-commerce projects with performance marketing, develops UPLIFY OS and the GEO and AI-visibility practice, and remains accountable for agency strategy and key decisions.
CEO
Viacheslav Overkovskyi
Founder and CEO · UPLIFY
Combines operator experience in e-commerce with performance marketing and the development of UPLIFY OS. He sets the agency's direction and remains accountable for key decisions.
Biography
He founded UPLIFY in 2019 after running his own e-commerce projects. That background helps him assess advertising through business economics and operating constraints, not only platform metrics.
He develops UPLIFY OS as an internal workflow for data, checks, and AI support. Accountable specialists retain material decisions, while AI helps assemble context and prepare drafts.
He works on GEO and AI visibility and on editorial rules for content. The focus is verifiable claims, transparent methodology, and no guarantees of citation by AI systems.
Specialization
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