Who is Viacheslav Overkovskyi, and what is his role at UPLIFY?

Viacheslav Overkovskyi is the founder and CEO of UPLIFY, a marketing agency from Ukraine. Since 2019, he has developed the agency drawing on experience with his own ecommerce projects. He owns strategy, key decisions and UPLIFY OS development; specialists handle advertising and content delivery.

Viacheslav OverkovskyiUPLIFYUPLIFY OSe-commerceperformance marketingGEO
Viacheslav Overkovskyi — Founder and CEO of UPLIFY CEO
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Viacheslav Overkovskyi

Founder and CEO of UPLIFY

Viacheslav Overkovskyi is the founder and CEO of UPLIFY, a marketing agency from Ukraine. Since 2019, he has developed the agency drawing on experience with his own ecommerce projects. He owns strategy, key decisions and UPLIFY OS development; specialists handle advertising and content delivery.

10+
years in e-commerce and digital
/ 01

Biography

He founded UPLIFY in 2019 after running his own e-commerce projects. That background helps him assess advertising through business economics and operating constraints, not only platform metrics.

He develops UPLIFY OS as an internal workflow for data, checks, and AI support. Accountable specialists retain material decisions, while AI helps assemble context and prepare drafts.

He works on GEO and AI visibility and on editorial rules for content. The focus is verifiable claims, transparent methodology, and no guarantees of citation by AI systems.

/ 02

Specialization

Performance marketing strategyEcommerceAI-assisted specialist workflowsGEO / AI SEOEvidence-led decisionsEditorial standards

Agency work and approach

Public case studies document the UPLIFY team's work, not the founder's personal results. Explore the original project context, delivery approach and measured outcomes in the agency's materials.

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