What does UPLIFY include in Google Search Ads management?
UPLIFY manages Google Search Ads for service businesses and B2B: demand research, campaign structure, form and call measurement, and—when suitable CRM data is available—qualified-lead signals. Nestor drafts findings and recommendations, while a senior specialist validates decisions. Management starts at $600 per month.
We work with demand at the moment of search—from query structure and RSA copy to form, call, and lead-quality measurement. Nestor assembles signals and drafts recommendations, while a senior specialist validates decisions. Source coverage and update frequency depend on project configuration.
Both are Google Ads, but they solve different problems. Search is not “simpler” than PMax — for lead generation it actually requires more control over queries and more precise measurement. The right choice depends on the business model and how results are measured.
Results depend on more than ads. They require sound measurement, a clear structure, lead-quality signals, regular search-query review, and accountable specialist decisions.
UPLIFY OS collects only the sources agreed for the project. Data coverage, update frequency, and access depend on the package, integrations, and the technical readiness of the client's systems.
Google Ads, GA4, Search Console, CRM, call tracking, and other sources are connected when relevant and available—without promising the same stack for every project.
The portal shows available metrics and explanations of changes. Widgets and detail depend on the package and the sources actually connected.
Nestor helps flag deviations and draft actions. A manager checks context, risk, and relevance before any material change.
Specific things we keep under control every week — so the budget goes to target queries, not noise.
Real queries (Keyword Planner + SerpApi), segmented by intent: “buy now” → “comparing options” → informational noise.
Campaigns by service × intent × geo. Logical ad groups, clean URLs, no “catch-all” campaigns draining the budget.
We combine exact, phrase, and broad match only where demand, data, and bidding strategy support the choice. Broad match is not an automatic default for every account.
We build negative-keyword lists and review search terms each week to reduce irrelevant traffic.
Headlines and descriptions grounded in your real differentiators — no hollow “best #1” claims. We test, not guess.
We add sitelinks, callouts, prices, lead forms, and call extensions to make ads more informative in search results.
We analyze results by region, device, and time. Available controls and their effects depend on campaign type and bidding strategy.
We choose a strategy from the business goal, measurement quality, conversion volume, and conversion lag. There is no fixed path from manual bidding to target CPA.
Brand query protection and — where needed — careful competitor targeting with accurate, compliant copy.
Before scaling, we verify that forms, calls, and CRM stages are captured consistently. Even a sound setup has attribution, consent, and data-completeness limits.
When CRM data is suitable and there is a lawful basis for sharing it, we configure Enhanced Conversions for Leads or another current supported method in Google Ads Data Manager. Optimization quality depends on complete, timely, and accurate stages.
Launch covers one market and up to 2 Search campaigns. Growth covers a more complex structure, CRM and up to 5 campaigns. Omni combines Google and Meta management. Spend affects the fee calculation but does not replace a defined operating scope.
for one market, one core service or a new account
for multiple services, locations or systematic lead-quality work
for managing Search and Meta Ads together
Launch: a fixed $600/month. Growth: the greater of $800/month or 15% of actual media spend. Omni: the greater of $1,500/month or 12% of combined Google and Meta spend. The percentage exceeds the minimum above $5,333/month for Growth and $12,500/month for Omni.
Media spend, taxes and third-party subscriptions are billed separately. The client provides the accounts, access and active subscriptions. UPLIFY handles every setup, integration and management task listed in the package. The client retains ownership of all accounts and data.
A standalone read-only senior audit costs $300. If management starts after the audit, we credit the fee toward the first month.
We don't try to bundle everything. Here's what we consciously exclude — and why.
Google Shopping, PMax, Merchant Center, feed — a separate service → Google Shopping + PMax.
A weak landing page limits any campaign; we give recommendations, but development itself is discussed separately.
We work with your CRM as a data source, but we don't build it or train your sales team.
Markets and demand shift; we do not promise a fixed lead volume; we agree on the process and measurement approach up front.
Without proper call/conversion tracking we won't “run ads blind.”
We assess search demand, forms, and calls. If the CRM is ready, we choose an appropriate current method for sending lead stages to Google Ads.
We group queries by intent, service, and geography and prepare RSA copy and an initial negative-keyword list.
We start with manageable coverage and choose bidding from the available signals, not from a universal sequence.
We compare search queries, cost, and CRM feedback. Review cadence depends on the package and available data volume.
It depends on the task. Search provides more direct control over queries, copy, locations, and schedules. Performance Max works across broader Google inventory. The decision should follow the business model, demand, measurement, and test plan.
We connect campaigns with form and call measurement, available CRM stages, and UPLIFY OS reporting. Nestor drafts findings, while a senior specialist validates decisions and records changes.
There is no universal minimum. We estimate a working budget from click costs, relevant demand, geography, conversion lag, and the number of conversions needed. The client pays media spend directly to Google.
Both. For an existing account, we usually start with a $300 read-only audit and credit the fee toward the first month if management continues. For a new account, we build around the services, locations, and search demand.
We can optimize toward more useful signals when the business records lead stages consistently. For suitable data, we configure a Google-supported qualified-lead or converted-lead flow; results depend on data quality and sufficient signal volume.
Yes, when calls are a meaningful lead source. We configure measurement and report forms and calls separately; any third-party subscription is billed separately.
We review queries and available-traffic forecasts before launch. If volume is too limited for a meaningful test, we explain the constraint and recommend another channel or preparation stage.
Launch timing depends on access, site readiness, and measurement. We evaluate results after accounting for conversion lag and collecting a sufficient sample; a fixed timeline without context would be misleading.
The accountable specialist validates strategy and material decisions. Nestor drafts findings and recommendations but is not the sole basis for a budget or structure change.
They help find irrelevant queries, draft negative keywords, review RSA copy, flag deviations, and prepare action plans. The team checks the evidence and decides what to apply.
Data coverage depends on the package and connected sources. The portal can show core KPIs, cost per lead, GA4, Search Console, Clarity, and change explanations only where those integrations are available and configured.
We identify where a page does not match the query or creates conversion friction and provide prioritized recommendations. Development and a full redesign are scoped separately.
Free UPLIFY tools: PMax minimum budget calculator — how much you really need to launch, and the ROAS calculator — return on ad spend and your break-even threshold.
We review search queries, structure, measurement, and available CRM signals. The report separates confirmed issues from assumptions and provides a prioritized 30/60/90-day plan. The fee is $300, credited toward the first month of management.