Google Search Ads for service businesses, B2B, and lead generation: we capture high-intent demand at the moment of search — for form-fills, calls, and inquiries. Under the hood: a proprietary platform with a 24/7 dashboard, 6 data sources, and weekly oversight by Nestor AI. We optimize not for impressions, but for lead quality.
Both are Google Ads, but they solve different problems. Search is not “simpler” than PMax — for lead generation it actually requires more control over queries and more precise measurement. Just don't mix up the tools.
The campaign is just one layer. Beneath it: measurement, lead quality signals, reporting, finances, AI support, and weekly human oversight. Here's how this differs from a typical agency or freelancer.
What sets us apart from a “freelancer tweaking bids”: behind every campaign stands UPLIFY OS — the platform where your data, AI features, and dashboard live.
Not Google Sheets, not Looker Studio. Our own platform that collects daily data from Google Ads, GA4, Search Console, Clarity, call tracking, and your CRM + finance module. 15+ auto-syncs by 09:00.
You don't need to wait for your manager to find out the cost per lead — see everything yourself at any moment. Access level depends on your package.
Not “ChatGPT for copy.” AI is connected to specific tasks with KPI, and Nestor AI reviews the account weekly for exceptions and prepares reversible changes — applied by the manager.
Specific things we keep under control every week — so the budget goes to target queries, not noise.
Real queries (Keyword Planner + SerpApi), segmented by intent: “buy now” → “comparing options” → informational noise.
Campaigns by service × intent × geo. Logical ad groups, clean URLs, no “catch-all” campaigns draining the budget.
Balance between precision and reach: phrase/exact where it matters, broad under Smart Bidding — without waste on broad terms.
Dense lists + weekly search term reviews. We cut irrelevant traffic before it costs you.
Headlines and descriptions grounded in your real differentiators — no hollow “best #1” claims. We test, not guess.
Sitelinks, callouts, prices, lead forms, call extensions — more SERP real estate and more leads.
Bid adjustments by region, device, and time of day — toward where leads are cheaper and higher quality.
From manual bids at launch to tCPA / Max Conversions once enough conversions are accumulated.
Brand query protection and — where needed — careful competitor targeting with accurate, compliant copy.
Most accounts waste budget not on bids, but on “blind” measurement. We close that gap — and this is our core differentiator.
We close the classic gap of “leads in CRM, 0 in Google Ads.” We import offline conversions from your CRM — so Google learns to bring not just leads, but leads that become clients.
Not “small / medium / large business,” but which stage are you at: haven't launched yet, spending without a system, or already have a lead flow and ready for quality and scale.
for whom: starting out or account < 3 months
for whom: already getting leads, need quality
for whom: multi-service / multi-geo
For “Growth” and “Scale” — flexible pricing: we charge whichever is greater — the fixed fee OR a percentage of ad spend. At lower volumes you pay the minimum; at higher volumes we don't “skimp” on work. The classic “10–20% of total budget” model is a conflict of interest — we don't use it.
We don't try to bundle everything. Here's what we consciously exclude — and why.
Google Shopping, PMax, Merchant Center, feed — a separate service → Google Shopping + PMax.
A weak landing page limits any campaign; we give recommendations, but development itself is discussed separately.
We work with your CRM as a data source, but we don't build it or train your sales team.
Markets and demand shift; we guarantee the process and transparent measurement, not “100 leads.”
Without proper call/conversion tracking we won't “run ads blind.”
We verify search demand volume, set up form and call tracking, and — where CRM exists — prepare offline conversions. We don't launch without truthful data.
We map queries by intent, build campaigns by service × geo, dense negative keywords, RSA copy built on your real differentiators.
We start with a narrow core of the highest-intent queries, manual bids → automated strategies when conversions are sufficient. Weekly search term review.
CRM feedback loop, pruning irrelevant queries, RSA tests, weekly Nestor oversight. Decisions every week — not “at month-end.”
If you're selling a service and need leads / inquiries (form-fills) / calls → search advertising: it captures people at the moment of search, gives you control over queries, copy, and geo. PMax/Shopping is for stores with a catalog. Got a store? → Google Shopping + PMax.
Three things: (1) a 24/7 dashboard with real-time data instead of a monthly PDF; (2) AI on specific tasks — irrelevant query detection, negative keywords, RCA; (3) you see the cost per lead at any time, and every change requires your approval.
The technical minimum is a few dollars a day, but training Smart Bidding is tough. A comfortable range is $15–$40/day depending on the niche. We start with a narrow core and expand based on returns. Budget goes directly to Google.
Both. Have an account → we start with a free audit: where budget is leaking, whether measurement is correct, where leads are getting lost. Don't have one → we build the structure from scratch for your intent and market.
Yes — that's the core of our approach. We connect offline conversions from CRM: Google learns to bring leads that become clients. Without this, Smart Bidding optimizes blindly for “junk” forms.
Yes. For service businesses, calls are often the primary channel. We connect call tracking, count calls as conversions, and split “form / call” in the dashboard.
We'll flag it during the audit — we verify real query volumes before launch. If demand is low, we'll recommend a different channel rather than take your money for something that won't work.
Launch — 5–10 days. First leads — often within the first week. Stable cost per lead — 3–4 weeks of learning. Lead quality conclusions — at 60–90 days.
Strategy is approved by the manager. Nestor AI prepares reversible changes weekly, but none are applied automatically — the manager reviews each one, and you have the final say. Every action has a limit, a log, and a rollback.
They find irrelevant queries and suggest negative keywords, assess RSA coverage and duplicates, catch anomalies (spike in cost per lead), explain the cause of a drop (RCA), and draft an action plan.
One login to UPLIFY OS: a dashboard with KPI and cost per lead, site analytics (GA4), Search Console, behavior data (Clarity), and reports with AI commentary. Access level depends on your package.
We'll be direct: even a perfect campaign can't save a weak landing page. We give “query → ad → page” recommendations, and if development is needed — that's a separate service.
Start with a free audit: we'll find where budget is leaking on irrelevant queries, whether measurement is correct, and where leads are getting lost. We'll show you in numbers, where you're growing — and where you're losing. No commitment.