System > campaign
Ads aren't the only lever. Business grows from a system: ads + site + analytics + product feeds + AI as one circuit. The campaign is just the output of that circuit.
What is UPLIFY agency and who does it work with?
UPLIFY is an AI-first performance marketing agency, founded 2019 in Ukraine by Viacheslav Overkovskyi. We work with advertising (Google Ads, Meta Ads), sites (Horoshop), analytics (GA4, GTM, Clarity, Merchant Center), GEO/AI search visibility, and AI tools. Our deepest specialization is e-commerce; we also work with brands, service businesses, manufacturers and B2B projects.
- AI-first performance marketing agency, founded 2019 in Ukraine
- Works with Google Ads, Meta Ads, Horoshop, analytics, GEO, AI
- Strongest specialization — e-commerce; also brands, services, manufacturers
- Horoshop Expert Partner, Google Partner, Ringostat TOP 100
- Approach — a holistic system: ads + site + analytics + AI
we don't sell ad hours.
we build growth
engines for business.
300+ projects
50+ Horoshop stores
100K+ SKUs AI-optimized
/ origin.log
from the
inside, not theory.
[10+ years]founder_path::
Viacheslav Overkovskyi — over 10 years in digital and e-commerce. He ran his own online projects before founding the agency and knows shop owners' pain from the inside.
[agency]ecom_focus::
UPLIFY grew out of hands-on work with online stores: ads, sites, product feeds, analytics, Merchant Center, and the daily reality of e-commerce.
[Horoshop]expertise::
50+ stores on Horoshop — from site structure and ad launch to making the shop ready for systematic growth.
[systems]not_ads_only::
we stopped staring only at the ad cabinet and started building the approach around the whole system: site → feed → analytics → ads → sales.
[AI-first]new_layer::
added an AI layer to the agency's work: project analysis, Merchant risks, drop explanations, action plans, reports, and team prompts.
[UPLIFY OS]operating::
building our own agency operating system — client cabinet, AI analytics, KPI control, alerts, tasks, and a transparent project picture.
[today]team::
today UPLIFY is an AI-first team for e-commerce: Google Ads, Meta Ads, Horoshop, GEO, analytics, sites, and systemic business growth.
[next]why_we_built_this::
most agencies look into the ad cabinet. We look into the business — like owners who know the result depends on the whole system.
$
_
/ principles
four convictions
the agency is built on.
AI — an intelligence layer, not a slogan
AI handles analytics, anomaly detection, hypotheses, product descriptions, reporting. Humans handle decisions in business context. That's how the 4 UPLIFY OS agents work.
Depth in e-commerce
Strongest where Merchant Center, feeds, Performance Max, Horoshop, product cards, GA4 events live. Brands and services too — but with different tools.
Evidence > declaration
Numbers in your cabinet, not a Friday PDF. Owners see accounts, growth points, anomalies — in real-time. No access juggling across 4 agencies and 7 dashboards.
/ what we do
four stacks,
under one KPI.
/ ads
300+ projects · $2.4M+ managed spend
Ads
- Google Ads · Performance Max · Shopping
- Meta Ads (Facebook + Instagram) · DPA · Catalog Sales
- TikTok Ads · Telegram Ads
- Merchant Center · feeds · GTIN · price drifts
/ sites
50+ Horoshop stores · Expert partner
Sites & Horoshop
- Building Horoshop online stores
- Structure · categories · product cards · filters
- Baseline SEO structure for e-commerce
- Pre-launch prep for ads + analytics
/ analytics
8 sources in one cabinet
Analytics & OS
- GA4 · GTM · events · conversions · audiences
- Microsoft Clarity · behavior · rage / dead clicks
- Search Console · Looker Studio · Ringostat
- Client cabinet with real-time KPIs
/ geo · ai
100K+ SKUs processed by AI
GEO · AI Visibility
- Brand visibility in ChatGPT · Gemini · AI Overviews
- Schema.org · llms.txt · entity profile
- FAQ · service pages · semantic completeness
- AI product descriptions via UPLIFY Content (SaaS)
/ under the hood
UPLIFY OS — not a dashboard.
an operations layer.
Why a cabinet, not PDF reports. The shop owner sees what's happening without messaging a manager on Telegram. AI agents monitor accounts 24/7; senior managers make decisions in business context.
4
AI agents in production
8
data sources
24/7
sync · monitoring
live
Lead Hunter lead scoring · request classification
/ lh
live
Merchant Analyst feeds · GTIN · price drift · moderation
/ ma
live
SLA Watcher anomalies · CPC · ROAS · CR · 24/7 alerts
/ sw
live
Content Editor descriptions · cards · GEO content · llms.txt
/ ce
/ evidence base
not marketing about marketing,
but numbers from real cabinets.
300+
projects in Google Ads
50+
stores on Horoshop
24×
highest ROAS across cases
6+
years since 2019
9 public cases with ad-cabinet screenshots — browse /en/cases/
/ team
specialists in ads,
sites, GEO and development.
We combine hands-on practice, analytical thinking, and AI as an acceleration layer. Tools — Google Ads, Meta Ads, Merchant Center, GA4, GTM, Clarity, Horoshop, Prom, Shopify, Amazon Ads, GitHub, Figma.
/ ppc · ads
Senior
Google Ads · Meta · TikTok · Telegram · 6+ years each
/ horoshop · dev
Expert
Store development · architecture · feeds · Merchant integrations
/ geo · analytics
AI-first
GA4 · GTM · Clarity · Schema.org · llms.txt · entity profiles
what's really
slowing your
e-commerce* growth?
We'll review your site, ads, analytics and GEO — and show where money actually leaks and where to start. Free. No commitment.
-
01/03
Request
Form or Telegram. We reply within the business day.
-
02/03
Call or message · 24h
30 min intro — whichever you prefer: phone, Telegram, Viber or email.
-
03/03
Free audit
30/60/90-day growth roadmap and a fitting engagement package — free.
/ faq
frequently asked questions.
01What is UPLIFY?
UPLIFY — AI-first performance marketing agency, founded in 2019. We work with ads (Google Ads, Meta Ads, TikTok, Telegram), sites (Horoshop), analytics (GA4, GTM, Clarity, Merchant Center), GEO promotion, and AI tools. Deepest specialization — e-commerce.
02How is UPLIFY different from a typical digital agency?
We look at every e-commerce project holistically: ads + site + analytics + product feeds + Merchant + GEO + AI + an operating system. Not as isolated blocks. That's why we see the full business picture — not just numbers in one ad cabinet.
03Which platforms do you work with?
Horoshop, Prom, Shopify, Google Ads, Meta Ads, TikTok, Telegram, Google Merchant Center, GA4, GTM, Microsoft Clarity, Google Search Console, Looker Studio, Amazon Ads, Etsy, eBay and other e-commerce tools.
04What does AI-first approach mean?
We use AI for analytics, automation, growth-point discovery, conclusions, content, and reporting. AI accelerates the team — it doesn't replace expert decisions. Internal foundation — UPLIFY OS: client cabinet, AI insights, real-time KPIs.
05Do you work with Horoshop?
Yes, official Horoshop partner with Expert status (4+ years). Launched 50+ stores. We work on site structure, categories, products, baseline SEO, technical setup, and ad-launch readiness.
06What is GEO promotion?
Work on brand visibility in AI answers (ChatGPT, Gemini, AI Overviews, Perplexity) and classic search. Covers site structure, content, FAQ, service pages, semantic completeness, expertise, and proper brand representation across the digital environment.
07Do accounts stay with the client if we part ways?
Yes, always. We connect to your accounts as managers — we never create them under our name. The full history, creatives, audiences, and algorithm learnings are yours. We never lock clients in technically.
08How do we get started?
Submit a request → call the same day → free audit (accounts, feed, analytics) → 30/60/90-day growth-point map and the package that fits. Submit a request.