300+
projects in 6+ years
ads, sites, analytics, GEO — from niche stores to multi-brand operations
What is UPLIFY agency and who does it work with?
UPLIFY is an AI-first performance marketing agency, founded 2019 in Ukraine by Viacheslav Overkovskyi. We work with advertising (Google Ads, Meta Ads), sites (Horoshop), analytics (GA4, GTM, Clarity, Merchant Center), GEO/AI search visibility, and AI tools. Our deepest specialization is e-commerce; we also work with brands, service businesses, manufacturers and B2B projects.
- AI-first performance marketing agency, founded 2019 in Ukraine
- Works with Google Ads, Meta Ads, Horoshop, analytics, GEO, AI
- Strongest specialization — e-commerce; also brands, services, manufacturers
- Horoshop Expert Partner, Google Partner, Ringostat TOP 100
- Approach — a holistic system: ads + site + analytics + AI
we build growth systems
for e-commerce.
ads, website,
analytics, and AI —
in one operating loop.
300+ projects
50+ Horoshop stores
100K+ SKUs AI-optimized
/ origin.log
from real e-commerce practice,
not abstract theory.
[2014]founder::
Viacheslav Overkovskyi starts as a hands-on e-commerce operator: own online projects, ads, feeds, analytics. He learned a shop owner's pain from running shops, not from slides.
[2019]uplify_v1::
we launch UPLIFY as an agency for online stores: Google Ads, Horoshop, Merchant Center, product feeds, the daily reality of e-commerce.
[2024]systems_shift::
we stop looking only at the ad account — we build a single loop: site → feed → analytics → ads → sales. That's what we mean by «practice».
[2025]ai_layer::
we add an AI layer to daily work: project analysis, Merchant risks, action plans, reports, team prompts — replacing hours of manual work.
[2026]uplify_os::
we ship our own agency operating system — UPLIFY OS: client portal, KPI control, alerts, AI analytics, and a transparent picture of every project.
$
_
50+
stores on Horoshop
site structure, feeds, Merchant Center, ads and systemic growth — on a single platform
100K+
SKU optimised by AI
feeds, categorisation, titles, Merchant cycles — daily agency work with the AI layer
/ principles
four convictions,
this agency is built on.
01 · FOUNDATION— bedrock
System > campaign
Ads are not the only lever. Businesses grow from the system: ads + site + analytics + product feeds + AI as one contour. The campaign is just the output of that contour.
adssiteanalyticsfeedsAI contour
02 · LAYER— intelligence
AI is an intelligence layer, not a slogan
AI handles analytics, anomaly detection, hypotheses, product descriptions, reporting. Humans keep the decisions in business context. That's how the 4 UPLIFY OS agents work.
4 AI agentsUPLIFY OSapprove-flowaudit logRCA
03 · DEPTH— e-commerce
Depth in e-commerce
Strongest where Merchant Center, feeds, Performance Max, Horoshop, product cards, GA4 events live. Brands and services too — but the toolset is different.
Merchant CenterFeed rulesPerformance MaxHoroshopGA4 events
04 · TRANSPARENCY— evidence
Evidence > declaration
Numbers in the portal, not in a Friday PDF. The owner sees accounts, growth points and anomalies in real time. No more chasing 4 agencies and 7 dashboards.
real-time KPIclient portal1 login0 PDF reportsdaily digest
/ what we do
four stacks,
under one KPI.
/ ads
300+ projects · $2.4M+ managed spend
Ads
- Google Ads · Performance Max · Shopping
- Meta Ads (Facebook + Instagram) · DPA · Catalog Sales
- TikTok Ads · Telegram Ads
- Merchant Center · feeds · GTIN · price drifts
/ sites
50+ Horoshop stores · Expert partner
Sites & Horoshop
- Building Horoshop online stores
- Structure · categories · product cards · filters
- Baseline SEO structure for e-commerce
- Pre-launch prep for ads + analytics
/ analytics
8 sources in one client portal
Analytics & OS
- GA4 · GTM · events · conversions · audiences
- Microsoft Clarity · behavior · rage / dead clicks
- Search Console · Looker Studio · Ringostat
- Client portal with real-time KPIs
/ geo · ai
100K+ SKUs processed by AI
GEO · AI Visibility
- Brand visibility in ChatGPT · Gemini · AI Overviews
- Schema.org · llms.txt · entity profile
- FAQ · service pages · semantic completeness
- AI product descriptions via UPLIFY Content (SaaS)
/ under the hood
UPLIFY OS — not a dashboard.
an operations layer.
Why a client portal, not PDF reports. The shop owner sees what's happening without messaging a manager on Telegram. AI agents monitor accounts 24/7; senior managers make decisions in business context.
4
AI agents in production
8
data sources
24/7
sync · monitoring
live
Lead Hunter lead scoring · request classification
/ lh
live
Merchant Analyst feeds · GTIN · price drift · moderation
/ ma
live
SLA Watcher anomalies · CPC · ROAS · CR · 24/7 alerts
/ sw
live
Content Editor descriptions · cards · GEO content · llms.txt
/ ce
/ evidence base
proof from ad accounts
and real projects.
300+
projects in Google Ads
50+
stores on Horoshop
24×
highest ROAS across cases
6+
years since 2019
9 public cases with ad-account screenshots — browse /en/cases/
/ team
specialists in ads,
sites, GEO and development.
We combine hands-on practice, analytical thinking, and AI as an acceleration layer. Tools — Google Ads, Meta Ads, Merchant Center, GA4, GTM, Clarity, Horoshop, Prom, Shopify, Amazon Ads, GitHub, Figma.
/ ppc · ads
Performance
Google Ads · Meta · TikTok · Telegram · 4 paid acquisition channels
/ horoshop · dev
Expert
Store development · architecture · feeds · Merchant integrations
/ geo · analytics
AI-first
GA4 · GTM · Clarity · Schema.org · llms.txt · entity profiles
what's really
slowing your
e-commerce* growth?
We'll review your site, ads, analytics and GEO — and show where money actually leaks and where to start. Free. No commitment.
-
01/03
Request
Form or Telegram. We reply within the business day.
-
02/03
Call or message · 24h
30 min intro — whichever you prefer: phone, Telegram, Viber or email.
-
03/03
Free audit
30/60/90-day growth roadmap and a fitting engagement package — free.
/ faq
frequently asked questions.
01Who is UPLIFY?
UPLIFY is an AI-first performance agency for e-commerce, Horoshop projects, service businesses, and online companies.
We work with advertising, websites, Merchant Center, analytics, GEO / AI SEO, product content, and our own AI tools. Our specialization is not one ad account, but the full growth system around the business.
02Why does UPLIFY call itself an AI-first agency?
AI-first is not a slogan and not an "automatic button instead of a specialist".
We use AI for data analysis, anomaly detection, explanation drafts, report drafts, content, action plans, and quality control. But final decisions are made by the team in the context of the business, budget, margin, website, and real project constraints.
03What is UPLIFY's main specialization?
UPLIFY’s deepest specialization is e-commerce: Google Ads, Shopping, Performance Max, Meta Ads, Horoshop, Merchant Center, product feeds, analytics, product pages, GEO / AI SEO, and systematic growth for online stores.
We also work with service businesses, manufacturers, B2B projects, and brands when we see that we can bring systematic value.
04What experience does the UPLIFY team have?
UPLIFY has been operating since 2019. The team has worked with 300+ advertising projects, 50+ Horoshop stores, and 100K+ SKUs optimized through AI-supported processes.
The agency grew out of hands-on e-commerce work: advertising, websites, feeds, Merchant Center, analytics, and the daily reality of online stores.
05What is UPLIFY OS?
UPLIFY OS is our agency operating system: client portal, advertising and analytics data, AI agents, alerts, tasks, reports, and project control in one environment.
Its purpose is to make work more transparent: the client sees not only a "monthly report", but key KPIs, issues, explanations, and next steps.
06How does UPLIFY work with clients?
We start with the business task, not with a fixed set of services. We review the website, advertising, analytics, Merchant Center, feed, content, and current limitations.
Then we show what is blocking growth, where it is safer to start, and which actions can bring the most value at the current stage.
07Why do clients choose UPLIFY?
Clients usually come to us not just for "ad setup", but for a systematic view of the business.
We look at advertising, website, feed, analytics, Merchant Center, content, GEO, and operating processes together. If the problem is not in the campaigns, we do not hide it behind ad optimization — we show what needs to be fixed.
08Do the accounts and data remain with the client?
Yes. Advertising accounts, Merchant Center, GA4, Google Tag Manager, Search Console, feeds, audiences, and performance history should remain with the client.
We connect as partners or managers and do not build critical infrastructure under our own ownership. If the cooperation ends, the client does not lose access to data, campaigns, or advertising history.