300+
projects in 6+ years
ads, sites, analytics, GEO — from niche stores to multi-brand operations
What is UPLIFY, and which businesses does the agency work with?
UPLIFY is an AI-first performance agency founded in Ukraine in 2019. We combine Google Ads, Meta Ads, Horoshop websites, analytics, GEO, and our own AI tools. Our deepest specialization is e-commerce; we also work with service businesses, manufacturers, B2B projects, and brands.
we build growth systems
for e-commerce.
ads, website,
analytics, and AI —
in one operating loop.
300+ projects
50+ Horoshop stores
100,000+ product listings optimized with AI
/ origin.log
from real e-commerce practice,
not abstract theory.
[2014]founder::
Viacheslav Overkovskyi starts with his own e-commerce projects: advertising, feeds, and analytics. This shapes a practical view of the problems store owners face.
[2019]uplify_v1::
We launch UPLIFY as an agency for online stores, working with Google Ads, Horoshop, Merchant Center, and product feeds.
[2024]systems_shift::
We widen the focus from the ad account to the full system: website → feed → analytics → advertising → sales.
[2025]ai_layer::
We add AI to daily work: project analysis, Merchant Center checks, and drafts for reports, action plans, and content.
[2026]uplify_os::
We develop UPLIFY OS, the agency’s own workspace for the client portal, data, tasks, reports, and AI-assisted workflows.
$
_
50+
stores on Horoshop
site structure, feeds, Merchant Center, ads and systemic growth — on a single platform
100K+
product listings optimized with AI
feeds, categorization, titles, and content in workflows with human review
/ principles
four convictions,
this agency is built on.
01 · FOUNDATION— bedrock
System > campaign
Ads are not the only lever. Businesses grow from the system: ads + site + analytics + product feeds + AI as one contour. The campaign is just the output of that contour.
adssiteanalyticsfeedsAI contour
02 · LAYER— intelligence
AI is an intelligence layer, not a slogan
AI supports analysis, deviation detection, and drafts for hypotheses, reports, and content. People validate conclusions and make decisions in business context.
AI-assisted workflowsUPLIFY OShuman reviewdecision historyroot-cause analysis
03 · DEPTH— e-commerce
Depth in e-commerce
Strongest where Merchant Center, feeds, Performance Max, Horoshop, product cards, GA4 events live. Brands and services too — but the toolset is different.
Merchant CenterFeed rulesPerformance MaxHoroshopGA4 events
04 · TRANSPARENCY— evidence
Evidence > declaration
The owner sees agreed KPIs, issues, and next steps in the client portal. Data, refresh cadence, and available sections depend on the project configuration.
real-time KPIclient portal1 login0 PDF reportsdaily digest
/ what we do
four stacks,
under one KPI.
/ ads
300+ advertising projects
Ads
- Google Ads · Performance Max · Shopping
- Meta Ads (Facebook + Instagram) · DPA · Catalog Sales
- TikTok Ads · Telegram Ads
- Merchant Center · feeds · GTIN · price drifts
/ sites
50+ Horoshop stores · Expert partner
Sites & Horoshop
- Building Horoshop online stores
- Structure · categories · product cards · filters
- Baseline SEO structure for e-commerce
- Pre-launch prep for ads + analytics
/ analytics
connected sources in one workspace
Analytics & OS
- GA4 · GTM · events · conversions · audiences
- Microsoft Clarity · behavior · rage / dead clicks
- Search Console · Looker Studio · Ringostat
- Client workspace with agreed KPIs, tasks, and reports
/ geo · ai
100,000+ product listings processed with AI
GEO · AI Visibility
- Brand visibility in ChatGPT · Gemini · AI Overviews
- Schema.org · llms.txt · entity profile
- FAQ · service pages · semantic completeness
- AI product descriptions via UPLIFY Content (SaaS)
/ under the hood
UPLIFY OS —
the agency’s working environment.
A client workspace instead of scattered reports. It brings agreed data, tasks, explanations, and next steps into one environment. AI helps prepare the material; accountable specialists validate conclusions and make decisions.
context
from connected sources
AI + human
preparation and review
history
of decisions and outcomes
workflow
Nestor AI evidence · recommendations · specialist review
/ analysis
workflow
Echo AI topics · assets · editorial control
/ content
workflow
Project intelligence signals · explanations · reports
/ insights
workflow
Client workspace KPIs · tasks · decisions
/ portal
/ evidence base
proof from ad accounts
and real projects.
300+
projects in Google Ads
50+
stores on Horoshop
24×
highest ROAS across cases
6+
years since 2019
Public case studies with ad-account screenshots — browse the cases
/ team
specialists in ads,
sites, GEO and development.
We combine hands-on practice, analytical thinking, and AI as an acceleration layer. Tools — Google Ads, Meta Ads, Merchant Center, GA4, GTM, Clarity, Horoshop, Prom, Shopify, Amazon Ads, GitHub, Figma.
/ ppc · ads
Performance
Google Ads · Meta · TikTok · Telegram · 4 paid acquisition channels
/ horoshop · dev
Expert
Store development · architecture · feeds · Merchant integrations
/ geo · analytics
AI-first
GA4 · GTM · Clarity · Schema.org · llms.txt · entity profiles
what's really
slowing your
e-commerce* growth?
Describe the problem, and we’ll use the first conversation to determine whether you need an audit, a focused service, or broader support. In-depth audits are paid; current terms are listed in the audits section.
-
01/03
Request
Use the form or Telegram. We reply within one business day.
-
02/03
Short conversation
We clarify the business problem, available data, constraints, and expected outcome.
-
03/03
Next step
We recommend the relevant audit or engagement format with clear terms.
/ faq
frequently asked questions.
01What is UPLIFY?
UPLIFY is an AI-first performance agency for e-commerce, service businesses, manufacturers, B2B projects, and brands. We work with advertising, websites, Merchant Center, analytics, GEO, product content, and our own AI tools.
02Why does UPLIFY call itself an AI-first agency?
AI-first means AI is built into the workflow: it helps reconcile data, flag deviations, and prepare drafts for conclusions, reports, and content. People validate key conclusions, and an accountable specialist makes decisions in business context.
03What is UPLIFY’s main specialization?
UPLIFY’s deepest specialization is e-commerce: Google Ads, Shopping, Performance Max, Meta Ads, Horoshop, Merchant Center, product feeds, analytics, product pages, and GEO. We also take on projects in other sectors when we can add systematic value.
04What experience does the UPLIFY team have?
The agency has operated since 2019. The team has experience across 300+ advertising projects, 50+ launched Horoshop stores, and 100,000+ product listings handled in AI-supported workflows.
05What is UPLIFY OS?
UPLIFY OS is the agency’s working environment: a client portal, connected advertising and analytics data, tasks, reports, and AI-assisted workflows. The specific source and feature set depends on the project configuration.
06How does UPLIFY start working with a client?
We start with the business problem and available context. We review the website, advertising, analytics, Merchant Center, feed, content, and constraints, then recommend the relevant audit or engagement format.
07Why do clients choose UPLIFY?
Clients come to us for a system-level view of advertising, website, feed, analytics, content, and visibility. If the problem is not in the campaigns, we say so and identify which part of the system deserves attention first.
08Do the accounts and data remain with the client?
Yes. Advertising accounts, Merchant Center, GA4, Google Tag Manager, Search Console, feeds, audiences, and performance history should remain under the client’s control. UPLIFY connects with an agreed role and access level.