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What is included in Google Shopping and Performance Max management?

UPLIFY manages Google Shopping and Performance Max for online stores. The work covers Merchant Center and feed checks, analytics and campaign setup, performance monitoring, and human approval of key decisions. Packages start at $600 per month.

Google AdsGoogle ShoppingPerformance MaxPMaxMerchant CenterGA4feedROASHoroshop
← Home · Services · Google Shopping · PMax
ADVERTISING + AI AGENTS CLIENT PORTAL 24/7 ● GOOGLE PARTNER SINCE 2021

Google Shopping and
PMax — ads with AI-assisted checks
and clear oversight.

We do more than configure campaigns. The team builds a manageable advertising system: AI checks campaigns and the product catalog each day, while a specialist reviews performance changes and decides what to do next. Current data is available in your client portal without waiting for a monthly report.

2032%
return on ad spend · sports nutrition case
15+
automatic daily checks before 09:00 UTC
6
data sources + financial tracking module in one client portal
300+
campaigns launched · 6+ years experience
> choose a package senior account audit →
/ tl;dr

Google Shopping in 6 lines.

google-shopping.json ● live
[01]service::Google Shopping + Performance Max for e-commerce · Merchant Center + GA4 + PMax QA · drill down in the dashboard
[02]pricing::$600 / $800 / $1,500 per month · fixed or hybrid fee formula · Omni = Meta and Google in one client portal
[03]unique::PMax QA — automatic daily checks: tracking · asset completeness · audience signals · catch-all detection
[04]ai::AI catalog analyst · RCA explanations for performance drops · AI Action Plan · Asset Quality Evaluator · Merchant fix drafts
[05]proof::ROAS 2032% sports nutrition · ROAS 12.25× CCTV (Horoshop) · ROAS 7.26× furniture, 26 months
[06]team::Google Partner since 2021 · campaigns are run through UPLIFY OS · 50+ stores launched · 300+ campaigns · 6+ years experience · Horoshop Expert Partner
$_

Nestor AI for Google Ads

Google Ads analysis with human-reviewed recommendations

Nestor AI checks Shopping and PMax using our methodology and prepares recommendations for bids, signals, the Merchant Center feed, negative keywords, locations, and RSA copy. A manager reviews them each week before any change can be applied.

PMax / Shopping QAbids, search themes, asset groups, geo
Merchant & GA4feed quality, SKU duplicates, measurement integrity
Brand-safetyexcluding junk YouTube channels in PMax

Nestor AI prepares → a manager reviews → applies the change. Limits, a pre-check, a log and a rollback for every action. Nothing is applied automatically. The account and data are always yours.

See a Google Ads audit sample → How Nestor AI works
/ 01 · what's different

we don't run ads —
we build a system.

7 ad channels under one KPI · proprietary system · 6 AI agents with defined roles · major changes only with your approval. Here's how that differs from a typical agency.

What we compare
Typical agency
UPLIFY
Ad channels
1–2 channels in silos (PPC and SMM are different teams)
7 channels under one KPI — a single team
Reporting
PDF once a month or a Looker Studio dashboard
Client portal with real-time data
AI in operations
ChatGPT for copywriting — that's it
PMax AI diagnostics, RCA explanations, Action Plan, Asset Quality, Merchant fix drafts
Account control
"We'll do the work, you'll see results at month-end"
Client portal 24/7 · major changes only with your approval
Catalog monitoring
Once a week by hand, if at all
AI checks products daily and flags disapprovals
Predictability
"Spend the budget, then we'll see"
KPI from month one · 300+ launches · 6+ years of experience
Commission on ad spend
Often 10–20% of budget — interest can shift toward growing spend
Fixed price or hybrid rate — no conflict of interest
/ 02 · how we work with your account

three things we do differently.

01
SYSTEM

One system for advertising and financial data

Not Google Sheets. Not Looker Studio. A proprietary platform that pulls daily data from Google Ads, GA4, Merchant Center, Search Console, Microsoft Clarity, Meta Ads + a financial tracking module. 15+ automated syncs between 05:00 and 09:00 UTC.

  • 15+ daily syncs and checks before 09:00 UTC
  • Alerts with a likely cause and a recommended next step
  • Real-time data (not a Friday PDF)
  • Access checks, Google Ads recommendations, and catalog status
02
CLIENT PORTAL

Client portal — 7 sections with your data

One login, one platform for you. You do not need to ask a manager to know your ROAS — you see everything yourself, when it suits you. Access level depends on the package.

  • Dashboard: Google Ads KPIs, charts, top campaigns
  • Site analytics (GA4) · Search Console · Merchant
  • Behavior (Clarity) · Speed (Web Vitals) — in "Omni"
  • Reports: weekly and monthly with AI commentary
03
AI FEATURES

How we use AI in day-to-day work

Not "ChatGPT for copy". AI is wired to specific tasks tied to KPIs: PMax checks, dip explanations, action-plan drafts, client-ready update draft. All proposals go through a manager or you for approval.

  • PMax checks: tracking · asset coverage · audience signals · overly broad groups
  • Change analysis: when ROAS shifts sharply, we show the likely cause, campaign, and date
  • Action Plan: AI drafts steps with priorities
  • Ad asset review: length, duplicates, and topic coverage
/ 02.5 · client portal

your Google Ads — in your own client portal, not in a PDF.

You see budget, ACoS, conversions and trends in real time. No waiting for the end-of-month report, no emails to a manager — everything under one login, in business language.

os.uplify.agency / client ● live
UPLIFY client portal — project dashboard: budget, order amount, ACoS, conversions, period trend
01 · KPI

Budget, ACoS, and conversions in one view

How much was spent, how much came back, where ROAS is dropping — on the first screen. No more switching between Google Ads, Merchant, and GA4.

02 · trend

Trend across periods — not snapshots

Spend, orders and conversions over 7 / 14 / 30 / 90 days. The view shows seasonality, dips, and performance trends after changes.

03 · 6 sources

GA4 · Merchant · GSC · Clarity · Web Vitals

Not just Google Ads. Site analytics, Merchant product status, Clarity behavior data, and page speed — in the same tabs.

04 · attention

Important changes appear on the first screen

The system surfaces "ACoS +30%", "50 products disapproved", "rage clicks at checkout". You don't dig — it's already on the dashboard.

/ 03 · packages

three packages by operating scope and channel mix.

Launch covers one product line and up to 2 campaigns. Growth adds deeper segmentation and up to 5 Google campaigns. Omni combines Google and Meta with up to 8 campaigns. Media spend does not define the package scope by itself, but it does affect the fee calculation.

most often selected
02 · GROWTH

Growth

Shopping, PMax and Search with deeper segmentation

$800/mo
$800/month or 15% of media spend · whichever is greater
situationAds are running, but categories, margin or locations are mixed into one structure
scope1 Google Ads account · 1 market · up to 5 active campaigns
focusControlled Shopping, PMax and Search growth without losing data quality

Why choose this package: We segment campaigns by category, margin, location and intent. The team reviews search queries and Merchant Center every week, then turns the findings into assigned work.

choose Growth →
Daily checks and explanations
  • We check campaigns, measurement and ad-group coverage every day
  • We find the cause of a drop, show when it started and set the priority
  • We prepare an assigned work plan with clear next steps
  • We monitor rejected products, missing codes, brands, categories and labels
  • We check whether headlines and descriptions are clear and whether Google has enough ad material
What's included
  • Everything in Launch
  • Up to 5 active Search, Shopping and Performance Max campaigns
  • Segmentation by category, margin, location and search intent
  • Weekly search-query and negative-keyword work
  • Better product data, including GTIN codes, brands, product types, categories and internal labels
  • GA4, Search Console, customer-list audiences, call tracking and sales data from the CRM
  • Weekly update, strategy session every two weeks and monthly action plan
How the management fee is calculated

Launch: a fixed $600/month. Growth: the greater of $800/month or 15% of actual media spend. Omni: the greater of $1,500/month or 12% of combined Google and Meta spend. The percentage exceeds the minimum above $5,333/month for Growth and $12,500/month for Omni.

Media spend, taxes and third-party subscriptions are billed separately. The client provides the accounts, access and active subscriptions. UPLIFY handles every setup, integration and management task listed in the package. The client retains ownership of all accounts and data.

A standalone audit costs $300. If management starts after the audit, we credit that amount toward the first month.

/ 05 · which package fits

3 questions for an accurate choice.

01

How many campaigns need management?

Up to 2 campaigns for one product line → Launch
Up to 5 campaigns with deeper segmentation → Growth
Up to 8 Google and Meta campaigns combined → Omni
02

What measurement system is needed?

GA4, GTM and Merchant Center for primary sales → Launch
Search Console, customer-list audiences, call tracking and sales data from the CRM → Growth
Shared evaluation of Google and Meta results and budgets → Omni
03

How many paid channels are in scope?

Google only, baseline scope → Launch
Google only, expanded structure → Growth
Google + Meta in one management cycle → Omni
If the boundary between packages is unclear, start with the $300 audit. Once management starts, we credit it toward month one and recommend the package from the actual operating scope. Book the audit.
/ 06 · honest about boundaries

what's NOT included in the packages.

We don't try to bundle everything. Here are four things we deliberately don't include — and why.

Ad budget

You pay media spend directly to Google. UPLIFY's fee is calculated separately under the selected package, keeping platform spend and agency fees distinct.

Creative production

Banners and simple static creatives we produce quickly via AI tools — saves time on routine. AI copywriter generates title and description variants for text campaigns. Complex production (video shoots, photography, custom design) — separate service.

Site redesign

We update feed data and landing-page content within the agreed scope. Full UX redesign — separate service, billed additionally (we can arrange via our Horoshop partners or in-house).

Store development

Not included in Shopping packages. Separate service — Horoshop dev (Expert Partner · 4+ years).

/ 06.5 · where ads don't work miracles

what affects results — beyond settings.

Advertising performance depends on more than campaign settings. PMax and Meta cannot compensate for problems with the website, offer, analytics, or order handling. Honest about the tool's limits and what determines speed-to-KPI.

learning speed

What affects progress toward target metrics

The learning phase and time-to-target ROAS depend on more than our work:

  • Niche — competition, seasonality, demand saturation
  • Site quality — speed, UX, landing page conversion rate
  • Offer and assortment — how clear the value prop and choice are
  • Account history — prior data, events, audiences
  • Feed and Merchant Center quality — feed errors can limit PMax performance
PMax / Shopping weak

Performance Max won't deliver the expected result if

  • the site is slow or has low conversion
  • very few products or narrow assortment (<30 SKUs)
  • not enough events to learn from — tags / GA4 not configured
  • feed errors or warnings in Merchant Center
  • no clear price advantage vs marketplaces
Meta Ads weak

Meta Ads underperform if

  • the landing page is not ready for traffic or engagement is low
  • offer is unclear — hard to articulate "what for whom"
  • too narrow or complex niche without impulse demand
  • low overall demand in region / segment
  • Pixel and CAPI are not configured, and analytics is not ready to scale
  • a long decision cycle without a lead-nurture path, which is common in B2B
/ 06.6 · honest about the engagement

who we won't fit.

We work in long-term partnership with shared access to the data. If the expectation is different — better to say so up front so no one is surprised later.

expectations

If the lowest launch price is the main criterion

If the goal is the lowest price for "set up the ads" rather than building a sales system — we won't fit. Our work pays off when the target is long-term ROAS, not a one-time checkbox.

access

Without full account access

We need Google Ads, Meta Business, GA4, Merchant Center, and the site or GTM. Without that we can't run a real audit, attribute results, or make grounded recommendations. If you can't share access — we can't take the project.

readiness

If you're not ready to touch site, feed, or analytics

Ads are only part of the system. If the site has obvious conversion issues, the Merchant Center feed is broken, or tracking is missing — we'll say so and ask to fix it. If those issues remain unresolved, advertising performance will be constrained.

/ 07 · methodology

data → structure → optimization.

01
DATA · FOUNDATION

Data foundation

Before spending — we check that the algorithm is receiving reliable data.

  • GA4 ecommerce events: purchase and value, with transaction ID validation
  • Merchant Center: feed, attributes, and missing categories or GTINs
  • Conversion attribution aligned across GA4, Google Ads, and the CRM
02
STRUCTURE

Account architecture

We split campaigns by category, margin, priority. AI catalog analyst checks structure. The full reasoning behind this layout is in our breakdown of Google Ads structure for online stores.

  • Segmentation: category × price tier × margin
  • Asset groups with hints for Google AI + our text variants
  • Every change: AI proposes → manager approves
03
OPTIMIZATION

Continuous optimization

Daily automated checks. Weekly specialist review. Monthly development plan.

  • Daily: AI checks the catalog and catches disapprovals
  • Weekly: manual creative re-evaluation, bidding-strategy tests
  • Monthly: results review + plan for the next period
/ 09 · glossary

key terms.

Short explanations of the terms used on this page.

ROAS
Return on Ad Spend. ROAS 5× means "every $1 of ads returns $5 of revenue". The core profitability metric.
CPA
Cost per Acquisition — the cost of a single order. CPA $10 means "each order cost $10 of ad budget".
ACoS
Advertising Cost of Sale — share of revenue spent on ads. ACoS 10% means: "of every $100 in revenue, $10 went to ads". Inverse of ROAS as a percentage.
Merchant Center
Google's platform where the product catalog for Shopping ads is stored. Without Merchant Center, Shopping campaigns don't run.
PMax
Performance Max — a Google campaign type where one campaign serves on all surfaces (Search, Shopping, YouTube, Display, Gmail, Discovery) with AI optimization.
tROAS
target Return on Ad Spend — a Google Ads bidding strategy where you set a target ROAS and the algorithm optimizes serving to hit it.
GA4
Google Analytics 4 — analytics platform for tracking user behavior. Source of truth for conversion value.
Catch-all asset group
A PMax asset group that captures too much budget or traffic without a clear product segment.
/ 08 · frequently asked questions

Google Shopping and Performance Max — in detail.

01 What is included in Google Shopping and Performance Max management?

We check the website's technical readiness, Merchant Center, product feed, conversions, and analytics. We then launch or optimize campaigns and work on structure, products, budgets, search signals, and negative keywords. If the website, feed, or measurement is limiting performance, we explain the issue and agree on what needs to be fixed.

02 What is the difference between Google Shopping and Performance Max?

Google Shopping builds product ads from Merchant Center data such as titles, images, prices, availability, and attributes. Performance Max can use the same feed and serve ads across Google channels, including Shopping, Search, YouTube, Display, Gmail, and Discover. Online stores often use the two formats together.

03 When should we use Shopping, and when should we use Performance Max?

We first check Merchant Center, the feed, conversions, and the basic Google Ads structure. Shopping is useful for testing product demand and understanding the assortment. Performance Max makes sense when there is enough budget, reliable data, and a willingness to improve product pages, categories, and analytics as well as campaigns.

04 Do you help with Merchant Center and the product feed?

Yes. We review Merchant Center status, rejected products, titles, descriptions, categories, GTIN or MPN values, prices, availability, images, delivery settings, and consistency with the website. We then identify critical fixes and set priorities.

05 What minimum ad budget is needed to start?

The budget depends on the niche, competition, geography, average order value, margin, and number of products. If it is too small for a meaningful test, we will say so before launch and may recommend preparing the feed, Merchant Center, analytics, or website structure first.

06 How long does it take to launch Google Ads for an online store?

If the website, Merchant Center, feed, analytics, and access are ready, a basic launch can take several business days. Issues with Merchant Center, conversions, GTM, GA4, or product pages need to be fixed first, so we confirm the timeline after the initial review.

07 When can we evaluate the first results?

Initial data usually appears within the first few weeks, but reliable conclusions require enough data and time for the campaigns to learn. We do not guarantee a specific ROAS or number of sales by a set date. For most ecommerce projects, we evaluate performance over a 60–90 day horizon.

08 What exactly does AI do in Google Ads work?

AI helps check data, detect anomalies, compare products, identify Merchant Center issues, and draft explanations and action plans. It does not replace a PPC specialist: the team reviews the findings and makes the final decisions.

09 What is not included in Google Shopping and PMax packages?

Media spend, taxes, third-party tools, full redesigns, complex development, photo and video production, a complete catalog rewrite, legal copy, and complex integrations are billed separately. Before work starts, we separate package deliverables from additional tasks.

10 What happens to the accounts and data if we stop working together?

The client retains Google Ads, Merchant Center, GA4, Google Tag Manager, and Search Console accounts, along with feeds, audiences, and campaign history. We connect with the appropriate access roles and do not keep critical infrastructure under agency ownership.

11 Can Performance Max be used for lead generation or services?

Yes, but lead generation requires a different approach. Instead of ROAS and average order value, the key metrics are CPL, lead quality, qualified-lead rate, CAC, and LTV. Reliable call tracking or a CRM with lead statuses and offline conversion imports are essential. For services or B2B, we assess the sales cycle separately and recommend a suitable campaign structure.

/ proof · numbers from real cases

How we back the claims.

Google Partner Google Partner since 2021 Meta Business Partner Meta Business Partner FB · IG Horoshop Expert Partner Horoshop Expert Partner highest tier Ringostat TOP-100 Ringostat TOP-100 2025
300+Google Ads campaigns launched
6+ yrse-commerce performance experience
ROAS up to 96.59×in top cases
50+stores under management

Partnerships: Google Partner since 2021, Meta Business Partner, Horoshop Expert Partner (highest tier), Ringostat TOP-100. 300+ Google Ads campaigns launched, 6+ years of e-commerce performance experience, ROAS up to 96.59× in top cases, 50+ stores under management.

ROAS 96.59×
Construction-tools e-shop — Google Ads from scratch.
→
ROAS 23.82× · 6,000 purchases
Women's clothing — PMax from zero, 6,000 purchases in one year.
→
ROAS 12.25× · 12 mo
Video surveillance — PMax from scratch over a year on Horoshop.
→
ROAS 7.26× · 26 mo
Furniture online store — 26-month horizon.
→
/ more services

other UPLIFY services.

Meta Ads · FB + IG
$600–$1,500/mo
→
TikTok Ads · catalog-first
UAH billing · no shoots
→
Horoshop Development
$450–$1,800 turnkey
→

Free UPLIFY tools: PMax minimum budget calculator — how much you really need to launch, and the ROAS calculator — return on ad spend and your break-even threshold.

Get in touch

Let's start with a
growth audit.

Describe the task in 2-3 sentences. We'll reply the same business day. We'll look at the accounts, show you where you're growing — and where you're leaking. Free. No commitment.

  1. 01/03
    Request

    Form or Telegram. We reply within the business day.

  2. 02/03
    Call or message · 24h

    30 min intro — whichever you prefer: phone, Telegram, Viber or email.

  3. 03/03
    Senior audit

    30/60/90-day growth roadmap and a fitting engagement package. $300 credited if we continue.

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