What does Google Shopping and Performance Max management include for an online store?
UPLIFY manages Google Shopping and Performance Max for online stores: we check Merchant Center and the feed, verify purchase and value signals, structure campaigns around product and business priorities, and have a specialist review material decisions. Portal data depends on connected sources and package. Starter management from $320/mo for media spend up to UAH 50,000.
UPLIFY manages Google Shopping and Performance Max for online stores: we check Merchant Center and the product feed, verify purchase and value signals, structure campaigns around product and business priorities, and explain the next action. Portal data depends on the connected sources and selected package.
Both formats can use a product feed, but they offer different levels of automation and reach. We do not treat PMax as automatically better: the choice follows the catalog, purchase data, margin, budget and what needs to be tested first.
We start with what can be checked: access, feed, conversions and business rules. Campaign setup is only part of the work.
We review Merchant Center, the feed, product statuses, purchase, value, transaction ID and site consistency.
We account for categories, margin, stock, seasonality and product role. If margin is not available, we record that constraint.
We build campaigns and asset groups for the job, not from a universal template. We separate what needs control from what can be automated.
We compare like-for-like periods with conversion lag in mind, show what changed and agree the next step with the client.
UPLIFY OS brings available sources into one working context. You see only what is connected and configured for the project: budget, purchases, value, ROAS/ACoS, feed statuses and explanations of changes. This is not a promise of constant updates: availability depends on integrations and package.
When the required sources are connected, you can compare spend, revenue, purchase, value and advertising-cost share for a selected period.
We show whether Merchant Center accepts the products, where attributes are missing and which segments need attention.
AI produces a signal and explanation, a specialist checks the context, and an approved change gets an owner, limits and a next readback.
A compact view of available UAH accounts keeps the numbers in context. UAH accounts do not prove Ukraine targeting or market representativeness.
Period: 1–31 August 2026. The sample contains 37 distinct Google Ads accounts and 82 PMax campaigns; three accounts with duplicate projects were excluded before calculation. Filters: at least 100 clicks, at least 10 all conversions and spend above zero. We calculate period metrics per account; the median is across accounts, without budget weighting. 31 of 37 accounts cover the full observed period; 6 have partial day coverage. The data comes from storage without a fresh API sync. Recalculated 12 September 2026.
Median primary conversion value / spend is 8.50× (P25 5.32×; P75 12.63×), and primary CPA is 145.89 UAH. A primary conversion is not necessarily a purchase, so this is not a purchase-only or revenue benchmark and is not a forecast for your store.
Start is for media spend up to UAH 50,000 per month and an agreed scope of work. The existing Launch, Growth and Omni packages remain available for other needs and scaling. Media spend is paid to the platform separately.
$320/mo for media spend up to UAH 50,000/mo; Google spend billed separately
for an initial managed Shopping or PMax launch
Fixed $600/mo · Google media spend separate
for a new account or one product line
$800/mo or 15% of actual media spend · whichever is greater
for categories, margin or geo that need separation
$1,500/mo or 12% of combined Google and Meta spend · whichever is greater
for two channels in one measurement loop
Start: $320/mo for media spend up to UAH 50,000/mo; setup is included in month one and scope is agreed before payment. Launch: fixed at $600/month. Growth: the greater of $800/month or 15% of actual media spend. Omni: the greater of $1,500/month or 12% of combined Google and Meta spend.
Media spend, taxes and third-party subscriptions are billed separately. The client keeps the accounts and data; we work with agreed access roles. A standalone read-only senior audit costs €300 and is credited toward month one if management continues.
If the boundary is unclear, start with the €300 read-only audit. Before work starts we confirm access, data readiness and the real scope; choosing a package is not an automatic audit order.
We separate advertising management from work that needs a different team, budget or access.
Media costs are paid directly to Google or Meta. The UPLIFY fee is separate and follows the package formula.
We identify page, checkout or speed problems, but a full redesign, complex development or migration is scoped separately.
Checks and prioritisation are included in scope. A new data source, custom connector or complete catalog rewrite is a separate engagement.
Packages can include ideas, copy or briefs. Photo, video and full design production are billed separately.
We can use existing lead or sales stages when they are passed correctly. CRM development and sales scripts are not part of management.
Results depend on demand, price, margin, stock, the site, budget and data quality. We agree the measurement approach and limitations before launch.
These pages show individual projects and their conditions. Their metrics are not a forecast for a new store.
We check Merchant Center, the product feed, landing pages, purchase/value and the basic Google Ads structure. We then agree on Shopping, PMax or a mix and work on products, asset groups, budgets and exclusions. If the site, catalog or measurement limits performance, we show the issue and record the required fix separately.
Standard Shopping serves product ads from Merchant Center data and gives a more direct way to inspect product groups and demand. Performance Max can use the same feed, asset groups and broader Google inventory. PMax is more automated, so it needs especially careful conversion signals, catalog structure and exclusion rules.
After the catalog, purchase, value, available budget and landing pages have been checked. PMax fits when a store is ready to work on assets, categories, the feed and measurement quality as well as bids. If the data conflicts or there are too few useful goals, we suggest preparation or a more controlled Shopping layer first.
Yes, within the agreed scope. We review rejected products, titles, descriptions, categories, GTIN or MPN, prices, availability, images, delivery settings and consistency with the site. After the review we separate quick fixes from full feed development, custom connectors or a complete catalog rewrite.
First we check that purchase and transaction value are passed without duplicates and match the store's data. Then we assess whether margin, categories or product labels can come from a client source. If margin is unavailable or defined inconsistently, we do not call ROAS profit and record that as a decision constraint.
There is no universal figure. A working budget depends on the niche, competition, geography, average order value, margin, catalog and the number of purchases needed for evaluation. If the budget is too small for a meaningful test, we say so before launch and may recommend preparing the feed, Merchant Center, analytics or site first.
Launch time depends on access, site readiness, Merchant Center, feed and measurement; we confirm it after the initial review. Early signals can appear before a stable conclusion. We compare like-for-like periods with campaign learning, seasonality and conversion lag in mind, and do not promise a ROAS by a fixed date.
AI helps find anomalies in spend, feed, products and measurement, compare signals and draft explanations or action plans. It does not replace a PPC specialist or apply strategy on its own: the accountable manager checks context, approves material changes and records the next verification.
Media spend, taxes, third-party services, full store redesign or complex development, custom integrations, a complete catalog rewrite and photo or video production are billed separately. Before work starts we separate package deliverables from additional tasks so that scope and the invoice are clear.
Google Ads, Merchant Center, GA4, Google Tag Manager, Search Console, the feed, audiences and campaign history remain with the client. We connect through agreed access roles, document changes and do not move critical infrastructure into agency ownership. When the engagement ends, the data and access should not depend on our portal.
We will check Merchant Center, the feed, purchases, value, campaign structure and available margin rules. The read-only audit is €300; if management continues, we credit it toward the first month.