free website audit
for online stores:
find what stops visitors from buying
A website audit is an independent review of an online store that shows where visitors fail to reach checkout: on the path to the cart, on mobile, in on-site search, in Google and AI visibility, in trust, and in measurement. Nestor AI walks your store in a live browser (read-only, zero changes), and a senior specialist verifies every finding. This is a standalone senior-level service format. With us it is free, with no obligations.
website audit
in 6 lines.
four situations where a website audit pays off right away.
A website audit isn't for "everyone, just in case." Here are four moments when an independent look at your store earns back the time you spend in a matter of days.
Traffic is there — sales aren't
People land on the site, but orders are lower than they should be. The audit shows at which step of the funnel they drop off — with proof, not guesses.
A contractor built the site
The store was launched by an agency or a freelancer, but you're not sure the UX and checkout are sound. The audit is an independent second opinion, backed by evidence.
Conversion has dropped
It used to sell better; now it doesn't. The first thing the audit checks is whether checkout, the mobile version, search, or your analytics events have broken.
You're planning to scale
You're about to pour in more traffic or ad spend, but the site isn't ready for it — money will burn on a leaky funnel. The audit tells you honestly what to fix first.
six layers where a store
leaks.
A website audit works through six layers of leakage — by name, with specific pages, queries and screenshots, not vague advice to "make it more convenient." Every finding has a reproducible proof.
Path to purchase and checkout
Forced registration instead of guest checkout, hidden costs and shipping shown after data entry, lost input on an error, unclear payment methods — where the user never reaches the end.
Mobile version and speed
Laggy filters and "add to cart" button (INP), layout shifts (CLS), tiny tap targets, the keyboard covering fields. Most traffic is mobile — and that's exactly where it drains away.
Search, navigation, merchandising
Internal search with no results or suggestions, missing transliteration and keyboard-layout handling, out-of-stock items in results, awkward filters — where hot demand can't find the product.
Visibility in Google and AI (prerequisites, without GMC)
Duplicate title/desc, thin category pages, facet indexation risks, missing or incomplete Product JSON-LD, price/availability that can't be read — SEO, structured data and indexation as the prerequisites for product visibility in Google and AI. Full Shopping readiness can only be confirmed by a feed in GMC (T2).
Trust and legal risk
Returns, warranty, shipping and payment buried in the footer, no reviews and no review schema, missing company details, legal-risk flags (cookie/Consent) — where the store fails to inspire trust.
Measurement — the public implementation
Client-side: whether GA4/GTM is installed, whether add_to_cart and begin_checkout events actually fire on the network (tags, dataLayer), whether Consent Mode v2 is present. This is not a GA4-account audit. Broken analytics = you make decisions blind.
why this isn't your usual "10-point audit."
At most agencies, a free website audit is a sales preview: a quick glance at the homepage and a pitch for their services. With us it's a full senior-level store audit run on an internal methodology, with reproducible proof.
110 check points
Path to purchase, mobile, search, visibility (SEO + structured data + AI), trust and measurement — on a methodology we run on client stores every day.
Every finding is reproducible
Not "by eye," but a chain: query → page (URL) → artifact (DOM, network, Lighthouse, SERP) → metric. Anyone can repeat it and verify the conclusion.
Thresholds instead of opinions
The health score comes from a fixed rubric; priority comes from severity × scope × confidence × effort. No "we feel like" — every conclusion has a criterion.
An honest browser-only frame
Without access to GA4/GSC we show friction + visibility risk, not "proven lost revenue." We don't promise "+25% conversion" — we give you the mechanics and benchmark bands.
The problem is a template, not a page
A finding is "the product-card template," not a single page. A platform's stock script or a third-party widget isn't pinned on you — we flag the cause separately.
At many agencies a comprehensive senior-level website audit like this is a separate paid service. With us it's free — so you can see the quality of the work before any cooperation and any upfront payment.
how the audit runs —
five steps, in the browser only.
A website audit runs in five steps and needs no access to your admin panel or analytics — everything is observed from the public site. All we need from you is the store address; we handle the rest.
Scope and sampling
We lock down the journey templates, 3 competitors + a marketplace, locale/viewport. The site address is enough — no logins, no access.
A live walk-through in Chrome
Nestor AI walks the whole path: home, search, category, product card, cart, checkout — like a real shopper, read-only.
Parsers and measurements
SEO signals, JSON-LD in the rendered DOM, GA4/GTM/Consent, Lighthouse (median ×3 per template), search positions via SerpApi.
Double review
Critical findings are re-checked by a second agent on an independent run, hypotheses are filtered out, then a specialist proofreads.
You receive the report
Store Health Score, 6 layers as bars, a findings table with proof, an action plan and a 90-day roadmap. Yours — forever.
a report you can actually work with.
It's not a 5-slide pitch but a working document: you can take it to a developer, implement it yourself — or have us implement it.
Store Health Score
A composite store-health score plus 6 layers as separate bars — from the very first slide you see where the biggest leaks are.
Findings table with proof
Every finding: observation, conclusion, recommendation, proof (URL + artifact), severity, confidence and implementation effort.
Step-by-step action plan
What to do, exactly where, the expected effect, the effort and the priority — with acceptance criteria, so the result can be verified.
A 90-day roadmap
Four buckets: fix this week, this month, validate with a test, into the backlog. No more than 1–2 big changes at a time.
Raw data and artifacts
Lighthouse reports, SERP data, parser logs and screenshots of findings — everything behind the conclusions is attached to the report.
Honest limitations
We state plainly that a browser-only audit shows friction and risk, not proven revenue. Access to GA4/GSC/admin is a deeper audit (T2).
We don't ask you to take our word for it — here's a real, anonymized report for an actual store: Store Health 55/100, 23 findings across 6 layers with proof, priorities and a 90-day action plan.
See a sample website audit →four rules we stick to.
We don't trash your developer
We don't criticize previous work to make a sale. A platform's stock script or a third-party widget gets flagged separately — and we don't pin it on you as a "badly built site."
No scare tactics
No "everything's broken, pay us urgently." Every finding carries a real-impact rating — small things are called small, and go to the backlog.
We don't make things up
What isn't visible on the site doesn't end up in the conclusions. Anything debatable is flagged as a hypothesis to verify with data, not presented as fact. No invented "+X% conversion."
No obligations
The report is yours either way. Implement it with us, with your developer, or on your own — all three are perfectly fine.
frequently asked questions.
01What does a website audit include?
A comprehensive website audit includes six layers: the path to purchase and checkout, the mobile version and speed, search and navigation, visibility in Google and AI (SEO + structured data), trust and legal risk, and measurement — the public implementation (tags, dataLayer, client-side events). 110 points are checked, and every finding has a reproducible proof — a query, a page and an artifact.
02How much does a website audit cost?
At UPLIFY a website audit is free — and with no obligations. It's a standalone senior-level service format, but with us it's free. We run it this way so you can see the quality of the work before any upfront payment or cooperation.
03How do you do a website audit?
The audit runs in five steps: we lock down the scope and competitors, Nestor AI walks the whole shopper journey in a live browser (read-only), parsers capture SEO, JSON-LD, analytics and Lighthouse, a second agent re-checks critical findings, and a senior specialist proofreads the conclusions. All we need from you is the store address; the finished report is usually ready in 2–3 business days.
04What does a comprehensive website audit check?
A comprehensive website audit checks checkout and guest checkout, hidden costs, INP/CLS on mobile, internal search and filters, indexation and duplicates, Product JSON-LD and the completeness of structured data, plus SEO, structured data and indexation as the prerequisites for product visibility in Google (full Shopping readiness can only be confirmed by a feed in GMC — T2), reviews and trust elements, and whether add_to_cart and begin_checkout events actually fire. The data is cross-checked, not judged "by eye."
05Is it safe for the site?
Yes. The audit is fully browser-only and read-only: we walk the site like an ordinary visitor and capture public data. We don't log into the admin panel, don't change code and don't publish anything.
06What do you need to start?
Just the address of your online store. The basic audit needs no access to GA4, Search Console or the admin panel — everything is observed from the public site. If you later grant read-only access to GA4/Search Console/Merchant, we can deepen the audit into conversion and revenue analysis on your own data (T2).
07Why is it free? What's the catch?
This is how we show the quality of the work before any upfront payment. Some owners order implementation or ongoing management from us after the report; others implement it themselves or with their own developer. Both outcomes work for us.
08Is a free audit even objective?
Yes. We don't inflate the list of problems: every finding is backed by an artifact from the site or is honestly flagged as a hypothesis to verify. And the other way round — if a layer works well, the report says so. The score is calculated from a fixed rubric, not pulled "out of thin air."
09How is this different from an SEO audit?
An SEO audit only looks at search visibility. A comprehensive website audit includes SEO as one of six layers, but adds UX and checkout, mobile speed, internal search, trust and measurement — that is, the whole funnel from click to order, not just traffic.
other free UPLIFY audits.
find out where your store
loses sales — for free.
We'll show you the loss points on your site with proof — UX, checkout, mobile, search, visibility. Browser only, we change nothing. Free. No obligations.
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01/03
Request
Form or Telegram. We reply within the business day.
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02/03
Call or message · 24h
A 30-min intro — whatever suits you best: phone, Telegram, Viber or email.
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03/03
Free audit
A 30/60/90-day map of growth points and a cooperation package — free.