What does an ecommerce website audit cover and how much does it cost?
Find what makes products hard to discover and orders hard to complete. We review mobile usability, navigation, checkout, SEO and browser-visible analytics events. You receive evidence-backed priorities and a 90-day action plan. No admin access or changes to your website. €300 (EUR) · report usually ready in 2–3 business days. If you continue with UPLIFY management, the audit fee is credited toward the first month.
Ecommerce website audit:
find buying friction and prioritise fixes.
Find what makes products hard to discover and orders hard to complete. We review mobile usability, navigation, checkout, SEO and browser-visible analytics events. You receive evidence-backed priorities and a 90-day action plan. No admin access or changes to your website.
€300 (EUR) · report usually ready in 2–3 business days. If you continue with UPLIFY management, the audit fee is credited toward the first month.
website audit at a glance.
Check your site before launching ads
12 automated ad-readiness checks: HTTPS, contacts, delivery and returns, Schema.org, mobile speed — the basics that matter for trust and ad readiness. A 0–100 score and the top-3 issues, right in the report.
- readiness score 0–100
- top-3 issues explained
- no account access needed
when a website audit makes sense.
A website audit isn't for "everyone, just in case." Here are four moments when an independent look at your store helps separate evidence from assumptions and set priorities.
Traffic is there — sales aren't
People land on the site, but orders are lower than they should be. The audit shows which steps in the path to purchase create friction — with proof, not guesses.
A contractor built the site
The store was launched by an agency or a freelancer, but you're not sure the UX and checkout are sound. The audit is an independent second opinion, backed by evidence.
Conversion has dropped
It used to sell better; now it doesn't. The first thing the audit checks is whether checkout, the mobile version, search, or your analytics events have broken.
You're planning to scale
You're planning to increase paid traffic, but the site isn't ready for it — the budget may not produce the expected result. The audit shows you what to fix first.
six layers of the store review.
A website audit works through six layers of the store experience — by name, with specific pages, queries and screenshots, not vague advice to "make it more convenient." Every finding has a reproducible proof.
Cart and checkout
Can customers buy without mandatory registration? When are shipping costs shown? Do fields retain their values after an error, and are payment options clear?
Mobile usability and speed
Can shoppers tap controls and complete fields on a phone? We check responsiveness, layout shifts and cases where the keyboard covers the form.
Catalogue, search and filters
Can shoppers find the right product? We review suggestions, mistyped searches, filters, availability and navigation between categories.
SEO and AI-search accessibility
We check titles, descriptions, indexing and Product JSON-LD — structured product, price and availability data. These are technical prerequisites, not ranking or AI-citation guarantees. Merchant Center feed checks are separate.
Trust and buyer information
Can shoppers find shipping, payment, returns, warranty and business details? We flag visible review and cookie-notice issues; this is not a legal compliance opinion.
Browser-visible analytics events
We review available add-to-cart and checkout-start events, GA4/GTM and consent signals. Without account access, we cannot confirm complete GA4 reports, purchases or attribution.
what an in-depth review adds.
The free automated scan provides a quick initial assessment. The paid audit covers the agreed path to purchase, evidence validation, and an action plan: €300 (EUR) for a full senior-level store audit run on an internal methodology, with reproducible proof — fully credited toward your management fee.
110 checks
Path to purchase, mobile, search, visibility (SEO + structured data + AI), trust and measurement — on a methodology we run on client stores every day.
Every finding is reproducible
Not "by eye," but a chain: query → page (URL) → artifact (DOM, network, Lighthouse, SERP) → metric. Anyone can repeat it and verify the conclusion.
Thresholds instead of opinions
The Store Health Score is an internal diagnostic score based on a fixed rubric; priority comes from severity × scope × confidence × effort. No "we feel like" — every conclusion has a criterion.
An honest browser-only frame
Without access to GA4/GSC we show friction + visibility risk, not "proven lost revenue." We don't promise "+25% conversion" — we give you the mechanics and prioritization reference points.
The problem is a template, not a page
A finding is "the product-card template," not a single page. A platform's stock script or a third-party widget isn't pinned on you — we flag the cause separately.
The audit costs €300 (EUR), fully credited toward your first month of management. You see the quality of the work before any big decisions, and the fee covers in-depth evidence collection, validation of findings, and preparation of the action plan.
five steps — public site only.
Start with your store URL. We agree on pages and buying journeys, collect browser evidence and deliver reviewed findings. We do not change code, admin settings or tracking.
Agree on scope
Select buying journeys, page types, languages and screen sizes. Define 3 competitors and a marketplace for comparison.
Walk the buying journey
Home, search, category, product, cart and checkout: inspect the experience as a shopper without placing a real order.
Collect evidence
Screenshots, page markup, available analytics events, Lighthouse measurements and SerpApi search results. Each finding names its source and limitations.
Validate findings
Nestor AI helps collect evidence. A senior specialist rechecks critical issues and separates verified facts from hypotheses.
Deliver the action plan
Receive scores across 6 areas, an evidence register and a 90-day roadmap. You can hand the report to your own developer.
a report you can act on.
It's not a 5-slide pitch but a working document: you can take it to a developer, implement it yourself — or have us implement it.
Store Health Score
A composite store-health score plus 6 layers as separate bars — from the very first slide you see which layers need attention first.
Findings table with proof
Every finding: observation, conclusion, recommendation, proof (URL + artifact), severity, confidence and implementation effort.
Step-by-step action plan
What to do, exactly where, the expected effect, the effort and the priority — with acceptance criteria, so the result can be verified.
A 90-day roadmap
Four groups: fix this week, this month, validate with a test, into the backlog. No more than 1–2 big changes at a time.
Raw data and artifacts
Lighthouse reports, SERP data, parser logs and screenshots of findings — everything behind the conclusions is attached to the report.
Honest limitations
A public-page audit identifies friction and risk, not proven revenue loss. Reviewing data inside GA4, Search Console or Merchant Center requires separately agreed access and scope.
See a demonstration excerpt with synthetic data: 23 checks from the 110-point methodology, example findings, and an action plan. It shows the report format, not a client result.
See a sample website audit →four rules we stick to.
We don't trash your developer
We don't criticize previous work to make a sale. A platform's stock script or a third-party widget gets flagged separately — and we don't pin it on you as a "badly built site."
No scare tactics
No "everything's broken, pay us urgently." Every finding carries a real-impact rating — small things are called small, and go to the backlog.
We don't make things up
What isn't visible on the site doesn't end up in the conclusions. Anything debatable is flagged as a hypothesis to verify with data, not presented as fact. No invented "+X% conversion."
No obligations
The report is yours either way. Implement it with us, with your developer, or on your own — all three are perfectly fine.
frequently asked questions.
01What does a website audit include?
A comprehensive website audit includes six layers: the path to purchase and checkout, the mobile version and speed, search and navigation, technical accessibility and clarity for search and AI systems (SEO + structured data), trust and legal risk, and measurement — the public implementation (tags, dataLayer, client-side events). 110 points are checked, and every finding has a reproducible proof — a query, a page and an artifact.
02How much does a website audit cost?
€300 (EUR) — fully credited toward your first month of management. If we keep working together after the report, the fee is credited toward the first month of management. If not, you keep the full senior report and an action plan you can implement yourself or with any developer or contractor.
03How do you do a website audit?
The audit runs in five steps: we lock down the scope and competitors, Nestor AI walks the whole shopper journey in a live browser (read-only), parsers capture SEO, JSON-LD, analytics and Lighthouse, a senior specialist re-checks critical findings and reviews the conclusions. All we need from you is the store address; the finished report is usually ready in 2–3 business days.
04What does a comprehensive website audit check?
A comprehensive website audit checks checkout and guest checkout, hidden costs, INP/CLS on mobile, internal search and filters, indexation and duplicates, Product JSON-LD and the completeness of structured data, plus SEO, structured data and indexation as the prerequisites for product visibility in Google (full Shopping readiness can only be confirmed by a feed in GMC — T2), reviews and trust elements, and whether add_to_cart and begin_checkout events actually fire. The data is cross-checked, not judged "by eye."
05Is it safe for the site?
Yes. The audit is fully browser-only and read-only: we walk the site like an ordinary visitor and capture public data. We don't log into the admin panel, don't change code and don't publish anything.
06What do you need to start?
Just the address of your online store. The basic audit needs no access to GA4, Search Console or the admin panel — everything is observed from the public site. If you later grant read-only access to GA4/Search Console/Merchant, we can deepen the audit into conversion and revenue analysis on your own data (T2).
07Why is the audit paid when others offer it for free?
The free automated scan gives an initial assessment across 12 checks. The paid audit covers 110 checks, validation of key findings, and an action plan, which is why it costs €300 (EUR). The full amount is fully credited toward your first month of management; some owners implement the plan themselves or with their own developer after the report — and that's a perfectly good outcome too.
08How objective is the audit if you also sell management?
The method reduces subjectivity: every finding is backed by an artifact from the site or is honestly flagged as a hypothesis to verify; if a layer works well, the report says so — and the score is calculated from a fixed rubric, not pulled "out of thin air." Paying with full credit aligns the incentives: the scoring criteria and the limits of a public-site audit are stated in the report.
09How is this different from an SEO audit?
An SEO audit focuses on page accessibility, indexing and search visibility. This ecommerce website audit also reviews buying usability, catalogue navigation, checkout, mobile, trust and browser-visible analytics events. Full Search Console and Merchant Center checks require separate agreement.
other UPLIFY audits.
get validated findings in 2–3 business days.
We'll show you validated points of friction on the site — UX, checkout, mobile, search, visibility. Browser only, we change nothing.
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01/03
Request
Form or Telegram. We reply within the business day.
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02/03
Call or message · 24h
A 30-min intro — whatever suits you best: phone, Telegram, Viber or email.
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03/03
Senior audit
A 30/60/90-day map of growth points + a cooperation package. €300 (EUR) credited if we continue together.