What does an SEO/GEO audit check, and how much does it cost?
UPLIFY's SEO/GEO audit combines technical SEO, indexation, structured data, content, and sampled live probes for selected queries in search and AI answers. The base audit works from the public site; read-only Search Console and GA4 access adds first-party query and traffic data. Pricing starts at $690, and the report includes evidence, implementation specs, priorities, and a 90-day plan. AI-probe results are a point-in-time snapshot, not a promise of future citations.
SEO/GEO audit:
how search and AI systems read your site — and what to fix first.
We review technical SEO, indexation, structured data, content, and sampled AI answers for an agreed query set. We reconcile public signals with Search Console and GA4 when read-only access is available, then deliver evidence, implementation specs, and priorities. Pricing starts at $690; the fee is credited toward the first month if ongoing work continues with UPLIFY.
SEO/GEO audit at a glance.
Check your site right now
The free express scan runs 12 automated checks and surfaces the obvious risks in about a minute: HTTPS, contacts, delivery and returns, Schema.org, mobile speed. A 0–100 score and the top-3 issues, right in the report. The full SEO/GEO audit is a manual + AI diagnosis with priorities, evidence and specs.
- readiness score 0–100
- top-3 issues explained
- no account access needed
when an SEO/GEO audit makes sense.
An SEO/GEO audit is not for "everyone, always". Here are the four moments when an independent visibility check helps separate evidence from assumptions and set priorities.
Organic traffic is flat or dropped
Search traffic stalls or falls and nobody can say why: technical issues, content or competitors. The audit names the causes — with evidence, not guesses.
An agency runs your SEO
You pay monthly, but what was actually done and what it produced is hard to see. The audit is a second opinion with evidence: which work is supported by data and which claims need clarification.
AI search never mentions you
Buyers may use AI answers alongside conventional search. Sampled probes show which brands and sources appear for the agreed queries at the time of review.
You plan to invest in content
Before budgeting for articles, categories or link building, you should know exactly where to invest. The audit gives you the map: which queries show potential and which changes are worth testing first.
specific conclusions from your data.
Six things the SEO/GEO audit shows — with queries, pages and priorities, not generic "improve your meta tags" advice.
What blocks visibility technically
Indexing, duplicates, canonicals, hreflang, mobile speed, internal links — issues with a supported technical or content risk, each with a spec to fix it.
Queries one step from the top
Search Console phrases where you already rank 5–15: impressions without clicks. These queries may be candidates for page updates and CTR testing.
Whether AI can read your site
AI crawler access (GPTBot, ClaudeBot, PerplexityBot), Schema.org completeness, answer-first page structure — signals that affect machine access to and interpretation of the content.
Whether AI answers cite you
Live probes on commercial queries in your niche: which competitors appear in ChatGPT / Perplexity / AI Overviews answers — and the context in which they appear.
Content gaps vs competitors
Topics and queries where competitors collect traffic and you do not even have a page. With demand estimates — a foundation for the content plan.
What to fix first
A plan prioritized by potential impact, reach, and effort: what to test earlier and what needs a longer cycle — and what to deliberately leave alone.
what exactly we check in the AI layer.
GEO (generative engine optimization) is not magic and not "SEO for ChatGPT in 3 days". It is a set of verifiable signals that affect content accessibility, structure, and clarity for AI systems.
AI crawler access
robots.txt and firewall: can GPTBot, ClaudeBot, PerplexityBot, Google-Extended read the site at all — or are they blocked by accident.
Structured data
Schema.org: Organization, Product, FAQ, HowTo — completeness, correctness and whether it matches the visible content.
Answer-first content
Do key pages give a direct answer in the first paragraphs — a format that makes a direct answer easier for systems to extract.
Live citability probes
We ask AI systems real commercial queries from your niche and record: who appears in the answers, in what context, with which sources.
Trust signals (E-E-A-T)
Authors, contacts, policies, reviews, external brand mentions — trust and context signals that we assess alongside other factors.
Competitor comparison
We record which sources AI answers cite for the same queries on the same queries (2–3 competitors) — and which of their moves you can honestly replicate.
We do not promise "you will appear in ChatGPT" — AI algorithms decide, and anyone guaranteeing otherwise is overselling. We check and improve machine accessibility and citation readiness, while sampled live probes capture a snapshot of answers before and after changes.
what an in-depth review adds.
Online checkers run dozens of automated checks with zero business context — but they do not provide the full picture without business context. Our audit is paid precisely because most of the work is not done by a script.
Analysis for your niche
Automation only gathers data. Conclusions are drawn for your product range, margin categories and real competitors — things a checker does not know.
Data linked across sources
Search Console queries are checked against your pages, the live Google SERP and AI answers. Reconciling sources helps expose discrepancies and data limitations.
Thresholds, not opinions
An issue becomes a finding only after an impact threshold: how many queries, impressions, and pages it may affect. Small things are called small.
Specs, not wishes
Not "improve speed" but a concrete spec: what, where and how to change — ready to hand to a developer or content team as-is.
"Leave it alone" is a verdict too
If something works, we say so. Senior-level work includes not breaking what already brings traffic.
The SEO/GEO audit starts at $690, and the full amount is credited toward your first month of ongoing work. You see the level of work before making big decisions, and the fee covers data collection, validation of findings, and preparation of implementation specs and the action plan.
five steps — public site or first-party data.
The base audit runs on your public site. Grant read-only access to Search Console and GA4 and the conclusions get sharper — they rest on your real queries and traffic.
Brief and access
A short questionnaire: niche, markets, competitors. GSC/GA4 read-only is optional — we send instructions (5 minutes).
Site scan
Nestor AI gathers the technical state, content, structured data and queries — and links them to the live Google SERP.
Probes in AI systems
For an agreed set of commercial queries, we record available AI answers, mentioned brands, context, and sources at the time of review.
Double review
Before delivery, a senior specialist reviews the logic, completeness, and wording of the conclusions.
You get the report
A document with findings, evidence, specs and a 90-day roadmap. The report remains yours.
a report you can actually work with.
Not a shelf PDF but a working document: implement it yourself, hand it to your contractor — or have us implement it.
A 5–8 line summary
Visibility across both layers and the three main priorities — the essentials without reading 30 pages.
Findings table with evidence
Every finding: what exactly, the evidence, severity, confidence and the decision type — from "fix now" to "deliberately leave alone".
Dev-ready specs
Every technical issue comes with a spec for your developer; content issues come with page structure and requirements. No SEO-speak translation needed.
A query bank
Real Search Console phrases + demand volumes: what is already near the top, what to create from scratch.
A GEO section
Your AI visibility status: citability probes, crawler access, structured data — and what to change for better machine accessibility and clarity.
A 90-day roadmap
Week by week: technical first, content next, measuring the effect — without a chaos of 50 simultaneous tasks.
Here is a real, anonymized report for an actual online store — a sample of the format: analysis depth, evidence under findings and the action plan. The SEO/GEO audit has a different section set (more search and AI layer), but the level of detail is exactly this.
See the sample audit →four rules we stick to.
We don't trash your contractor
We do not criticize previous work to make a sale. If your SEO is run well, the report will confirm it — that is a valuable result too.
No scare tactics
No "your site is dying, pay us now". Every finding carries a real impact estimate — small things are called small.
No impossible promises
We do not guarantee "#1 in Google" or "getting into ChatGPT" — algorithms decide that. We provide a validated diagnosis of the signals and a concrete plan to strengthen them.
No strings attached
The report is yours either way. Implement with us, with your current contractor or on your own — all three are fine.
frequent questions.
01What is an SEO/GEO audit?
A check of your site's visibility in two search layers: classic Google (technical SEO, content, structured data) and AI answers — ChatGPT, Perplexity, Gemini, AI Overviews. The result: findings with evidence, dev-ready specs and a 90-day roadmap.
02How is it different from a regular SEO audit?
This audit adds an AI layer to technical SEO, content, and search-result analysis. Here a second layer is added: whether AI systems can read your site (crawler access, structured data, answer-first content) and whether AI answers mention you for niche queries — verified with live probes, not assumptions.
03What is GEO / AI visibility?
GEO (generative engine optimization, also known as AI SEO) is making your site readable and citable by generative systems: ChatGPT, Perplexity, Gemini, AI Overviews. Buyers may use AI assistants to explore options, so we separately record brand and source presence in a sample of answers.
04How much does it cost?
From $690 — fully credited toward your first month of ongoing work. If we continue, the fee is credited toward the first month of ongoing work; if not, the full report with specs stays with you.
05How long does it take?
Usually 2–3 business days. Very large catalogs are scoped separately before the start.
06What access do you need?
None is required: the base audit runs on the public site. Read-only Search Console and GA4 access is recommended — then conclusions rest on your real queries. No ad account access is needed at all.
07Do you guarantee appearing in ChatGPT or AI Overviews?
No — and be wary of anyone who does: AI algorithms decide. We review crawler access, structured data, answer structure, and a sample of available AI results for the agreed queries. This is a point-in-time snapshot, not a guarantee of a future mention or citation.
08What will I get in the report?
A visibility summary, a findings table with evidence and priorities, dev-ready specs, a query bank with volumes, a GEO section with citability probes and a 90-day roadmap.
09Is it only for online stores?
No: ecommerce, services, B2B. The difference is the query set and page types. For stores the ecommerce SEO audit additionally covers product pages, category pages and Schema.org Product markup.
10Why is it better than free checkers?
Checkers run automated checklists without business context and do not account for the context of selected AI answers. Here automation only gathers data, the analysis is done for your niche, and every finding has a spec and a priority based on potential impact, reach, and effort. You can run the quick free scan right on this page — and compare.
11Who performs the audit?
Nestor AI + a senior specialist: AI gathers and links the data, a senior specialist validates the key findings, logic, and completeness of the report.
12What happens after the audit?
Three normal outcomes: you implement it yourself, hand it to your contractor — or we continue together and the audit price is fully credited toward the first month.
other UPLIFY services.
understand your visibility and next steps.
Start with zero access: a short brief — and a senior report with evidence, usually in 2–3 days. We will show where technical or content constraints limit visibility and what to fix first.
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01/03
Request
Form or Telegram. We reply within one business day.
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02/03
Call or message · 24h
A 30-min intro — your way: phone, Telegram, or email.
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03/03
SEO/GEO audit
A report with findings, specs and a 90-day map. The price is credited if we continue.