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Which free marketing calculators does UPLIFY provide?

UPLIFY provides two open calculators with no signup. The ROAS calculator estimates return on ad spend, break-even ROAS, and maximum CPA from your economics. The PMax calculator estimates monthly and daily budget from expected CPA or from AOV and planned ROAS. An internal 41-project snapshot appears only as context, not as a forecast or market norm.

UPLIFY ToolsROAS calculatorPMax budget calculatore-commerce tools

Free UPLIFY calculators for advertising and e-commerce

Two interactive tools with no signup: one for ROAS and break-even checks, and one for estimating a Performance Max budget. The formulas are visible, and the result comes from your inputs—not a supposedly universal industry number.

Tools: 2No signupReviewed July 25, 2026

Available now

Metrics

ROAS and break-even calculator

Calculate actual ROAS, the break-even threshold, and maximum CPA from your own economics.

  • ROAS as a multiple and percentage
  • Break-even from margin or COGS
  • Maximum CPA from average order value
  • Explanation of GA4 and Google Ads differences
Planning

Performance Max budget estimate

Build a budget plan from expected CPA or from AOV and planned ROAS. Google does not set a universal PMax minimum.

  • CPA or AOV + planned ROAS
  • 15, 30, or 50 target purchases
  • Uncertainty reserve
  • Monthly and average daily budget
Tools are maintained by Anastasiia Lytvynenko (PPC Team Lead). Methodology reviewed by Viacheslav Overkovskyi. Page reviewed July 25, 2026.