Practical playbooks for ecommerce.
Prepare campaigns, check conversions and uncover catalog issues. Choose a task: each guide explains the review order and the checks that matter.
- Google Partner
- Horoshop Expert
- Source-checked
- Ukraine-based
Launch and visibility
Prepare a channel for launch or check whether search can find your products.
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TikTok Ads
TikTok Ads: launch readiness
Events, Pixel, landing page and creative; when Events API, catalogs and Spark Ads apply.
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Telegram Ads
Telegram Ads: destinations and measurement
Which destinations your account supports, how to plan the funnel and measure it.
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GEO/AI-SEO
GEO: product visibility in search
Crawling, indexing, Product and Organization data, and AI-search measurement limits.
Campaign diagnosis
Investigate suspensions, conversions and measurement before changing your budget.
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Meta Ads
Meta Ads to a marketplace
Marketplace and Meta costs, conversion destinations and measurement without your own website events.
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PMax/Shopping
Performance Max: conversion checks
Bidding goals, duplicates and low-value events: what to fix before budget changes.
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PMax/Shopping
Merchant Center: misrepresentation
Website, account and business signals; preparation before requesting a review.
Guides by niche
Account for your category’s catalog structure, variants, shipping and restrictions.
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PMax/Shopping
Board-game store advertising
Base games, expansions and editions: catalog structure, feeds and purchase tracking.
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PMax/Shopping
Children’s store advertising
Adult buyers and underage audiences, advertising policies, feeds and data privacy.
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PMax/Shopping
Furniture-store advertising
Models, variants and modules, packaging and shipping data, landing pages and purchases.
Using the playbooks
What is a playbook?
A practical guide to a specific task: the data you need and what to check step by step. This library covers both launch preparation and diagnosis of existing campaigns.
How is a guide different from a service or case study?
A service describes work you can commission. A case study shows an outcome in a specific context. A guide explains the process so you can use it yourself or review a vendor’s work.
Is a guide enough to launch on my own?
It helps you plan and review the work, but does not replace account access, store data or the expertise required. Settings depend on your platform and account; results are not guaranteed.
Need help with your situation?
Start with a guide. If you need a review of your store or ad account, we can discuss the task and agree on the scope of work.
Discuss your task Analysis and comparisons — in the blog