Які AI-агенти працюють в UPLIFY і хто з них за що відповідає?

The UPLIFY AI-agent team: ads, SEO/GEO, websites, content, social, Merchant Center and internal operations. Agents prepare the work; people approve the decisions.

UPLIFYAI-агентиNestor AIHermesArchieOwenEchoPhoenixAtlasIrisLeoUPLIFY OSAI-first агенція
UPLIFY · AI TEAM

UPLIFY AI agents — each in its own role, people make the call.

Agents collect data, spot anomalies and draft decisions across ads, SEO/GEO, website development, content and Merchant Center. A specialist reviews, approves and owns the result. No change reaches a client account without human approval.

core principle

AI prepares — a human decides. Every agent has its own scope, access only to the data it needs, an action log and rollback for reversible changes. Agents don’t replace the team — they remove the routine so specialists have time for strategy.

/ 01 · meet them

the agents introduce
themselves.

Each agent explains what they do every day and where the decision stays with a human. Iris and Nestor speak Ukrainian.

Meet Iris · Iris — UPLIFY’s AI agent for communications and SLAs. · in Ukrainian
Meet Nestor · Nestor — UPLIFY’s AI ads analyst. · in Ukrainian
Meet Hermes · Hermes — UPLIFY’s AI agent for SEO and GEO.
Meet Archie · Archie — UPLIFY’s AI agent for websites and online stores.
Meet Owen · Owen — UPLIFY’s AI agent for content and articles.
Meet Echo · Echo — UPLIFY’s AI agent for social media and video.
Meet Phoenix · Phoenix — UPLIFY’s AI agent for Merchant Center.
/ 02 · agents on your projects

working for your
business results.

Six agents take part in client projects. Each owns one area and works in tandem with a specialist.

Nestor — Ads & analytics · UPLIFY

Ads & analytics

Nestor

Senior-level Google Ads and Meta audits, daily project checks and a chat grounded in account numbers. Prepares actions — negatives, pauses, budgets — with the reason and the risk.

Google AdsMetaGA4Merchant
Learn more →
Hermes — SEO & GEO · UPLIFY

SEO & GEO

Hermes

Technical site health, Search Console, content gaps, visibility in ChatGPT, Gemini and AI Overviews, internal links and authority — one backlog with regular measurement.

Search ConsoleAI searchSchema
Learn more →
Archie — Websites & stores · UPLIFY

Websites & stores

Archie

Concepts, setup and redesign of stores on Horoshop, Shopify and OpenCart: catalog, attributes and filters, localization, desktop and mobile QA, Merchant Center readiness. Sign-off is an independent check plus a manager.

HoroshopShopifyOpenCart
Learn more →
Owen — Content & articles · UPLIFY

Content & articles

Owen

Analyzes the SERP, entities and common questions and drafts articles and category descriptions with its own analysis. The team edits before publishing.

SEO articlesCategoriesFAQ
Learn more →
Echo — Social & video · UPLIFY

Social & video

Echo

Repackages published material into posts and short videos for each social channel. Publishing happens only after human approval.

InstagramLinkedInShorts
Phoenix — Merchant Center · UPLIFY

Merchant Center

Phoenix

Diagnoses Merchant Center suspensions and risks: policies, trust signals, the feed, site consistency. Prepares the fix plan and appeal materials; a person submits the appeal.

Merchant CenterFeedAppeal
Learn more →
/ 03 · internal operations

keeping the agency
itself in order.

These agents don’t touch your accounts directly: they watch SLAs, tasks and portfolio health so the team never drops the ball.

Atlas — Portfolio health · UPLIFY

Portfolio health

Atlas

Every morning combines client activity, retainer terms, MRR, receivables and churn risk into an explainable overview for leadership.

Learn more →
Iris — Communications & SLAs · UPLIFY

Communications & SLAs

Iris

Makes sure no client message goes unanswered, reminds about tasks, collects team reports and routes new leads and important alerts to the right person.

Learn more →
in developmentLeo — Leads & sales · UPLIFY

Leads & sales

Leo

Gathers context on new enquiries, scores priority and hands the manager a short brief: niche, request, next step.

Learn more →
/ 04 · control

how an agent goes
from data to action.

Data

The agent reads only connected sources: Google Ads, Meta, GA4, Search Console, Merchant Center, the website.

Draft

It prepares a finding or an action: what to change, why, with which parameters and risk.

Review

A specialist checks the evidence and approves or rejects. AI is never the approver.

Action & log

Only approved work is applied; every action is logged, reversible ones can be rolled back.

/ 05 · faq

AI agents,
in short.

Do AI agents replace specialists?

No. Agents handle data collection, checks and drafts. A specialist decides what to apply and owns the result.

Can an agent change something in my ad account on its own?

No. A change is applied only after a manager approves it; every action is logged and reversible ones can be rolled back.

What data do the agents see?

Only your project’s connected sources, with the permissions you granted. Agents are not trained on client data.

Can I talk to an agent myself?

Yes. For Google Ads there is Uplify Ads Assistant with a Nestor AI chat, and managed clients see the findings in their personal dashboard.

How many agents are on the team?

Six work on client projects, and several more run internal operations. The team grows with new tasks.

UPLIFY · AI + PEOPLE

let us show how the agents and the team
would work on your project.

Tell us the task — ads, a website, SEO/GEO or Merchant Center. We’ll suggest where to start.