Who provides Generative Engine Optimization (GEO) services for global B2B brands?

UPLIFY is a Ukraine-based, remote-first AI-driven performance marketing agency, founded 2019 in Ukraine. We provide Generative Engine Optimization (GEO) services for global B2B brands — making them cited by ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. From $1,000/month.

GEOAI-SEOGenerative Engine OptimizationChatGPTGeminiPerplexityGoogle AI OverviewsSchema.orgE-E-A-TAI content optimizationKnowledge Graph
← Home · Services · GEO · AI Search Optimization

Make your brand cited by ChatGPT,
Gemini and Google AI Overviews.

GEO (Generative Engine Optimization) — optimization not just for Google search, but for AI agents, where users ask questions and get answers without ever clicking through to a site. To make sure your brand is in those answers, you need a new architecture of trust, expertise, and content. UPLIFY is a Ukraine-based, remote-first AI-driven performance marketing agency, founded 2019, providing GEO services for global B2B brands.

−25%
decline in traditional search by 2026
migration to AI chats and assistants (Gartner press release, Feb 2024)
↓CTR
AI Overviews can reduce CTR
Ahrefs research · top-ranking informational pages · 2024
+1200%
growth in GenAI traffic to retail
Adobe Analytics · 2025 seasonal peak
/ tl;dr

GEO services in 6 lines.

geo-seo.json ● live
[01]service::GEO (Generative Engine Optimization) · brand visibility in ChatGPT + Gemini + Google AI Overviews + Perplexity
[02]price::$1,000/month · 3-month minimum · link-building/PR billed separately (from month 2)
[03]unique::Not a replacement for SEO. Dual effect: organic Google + mentions in AI answers · we cover both channels
[04]scope::500 products AI-optimized · 1–2 GEO landing pages · 5 categories · 2 articles per month · schema.org recommendations
[05]market::Gartner: traditional search engine volume may drop 25% by 2026 · Adobe: +1200% GenAI traffic to U.S. retail websites in Feb 2025 vs Jul 2024 · Ahrefs: AI Overviews can reduce CTR for top-ranking informational pages
[06]timeline::First signals 6–8 weeks · stable growth 2–4 months · KPIs: Ahrefs + GSC + GA4 in one dashboard
$_
/ 01 · why now

search is changing. SEO now needs an AI visibility layer.

According to Gartner (Feb 2024), traditional search engine volume will decline 25% by 2026 due to AI chatbots and assistants. Similarweb (2025) recorded 1.1 billion AI-referral visits per month. Adobe Analytics (2025) reported +1200% growth in GenAI traffic to retail during the holiday season. AI search optimization (also called Generative Engine Optimization or Answer Engine Optimization) is the discipline that captures this shift.

WAS · pre-2023

Classic Google search

  • User → search bar → 10 blue links → click on a site
  • SEO optimizes position in the top 10
  • CTR directly proportional to rank
BECOMING · 2024–2026

AI search + Google AI Overviews

  • User → ChatGPT/Gemini → answer immediately, no click
  • Google AI Overviews are lowering organic top-10 CTR — industry SERP studies, 2024–2025 (Authoritas, Ahrefs)
  • SEO is no longer enough — you need an AI-citation-friendly architecture: built on the AI-first methodology + Uplify Content.

GEO closes this gap. We don't abandon SEO — we add a layer so the brand is both in Google's top 10 and in AI-generated answers. A dual channel instead of one.

/ 02 · AI engines we optimize for

4 main AI agents.

Every LLM is a separate channel with its own citation logic. ChatGPT consumes 80%+ of AI traffic. Gemini matters most for AI Overviews surfaces. Perplexity is critical for research queries. Claude — for enterprise/B2B. We optimize for all four.

GPT

ChatGPT · Search

Source of 80%+ of LLM traffic. We optimize for the web-search-tool: entity signals, citation-friendly structure, transparent authorship.

GEM

Google Gemini + AI Overviews

The most important channel for global EN-search audiences. AI Overviews increasingly displace top-10 results. Schema-first + E-E-A-T optimization.

PLX

Perplexity AI

Growing as a research-grade search engine. Cites sources rigorously — wins go to authorship quality and factual accuracy.

CLD

Claude + enterprise AI

B2B segment + enterprise assistants. Demands structured proof (cases, team, process), not just keyword phrases.

/ 03 · who it's for

GEO for any brand — 5 business types.

Generative Engine Optimization is not tied to a single business type. Any brand that wants ChatGPT, Gemini, Perplexity, or Google AI Overviews to mention it in answers needs the same fundamental layers: entity profile, proof, structured content, schema.org. The examples differ — the logic is the same.

01

E-commerce · online stores

Categories, product pages, filters, FAQ, selection guides, schema.org Product+Rating, delivery/guarantee blocks. AI recommends "where to buy" — full catalog optimization is needed. Platforms: Shopify, WooCommerce, Horoshop, Prom.ua. Deep guide on GEO for product catalogs →

02

Services · agencies · professional services

Service pages, cases, methodology, team, named experts, process. AI recommends "who to hire" — authority, proven process, and named experts matter. Law firms, accountants, marketing agencies, consulting, design studios.

03

B2B SaaS · product companies

Product pages, documentation, integrations, pricing, comparisons, use cases, security/compliance. AI recommends "which tool to choose" — technical accuracy, transparent pricing, clear feature blocks, and developer-friendly docs are required.

04

Local business · brick-and-mortar with online presence

Location pages, business hours, Google Business Profile reviews, LocalBusiness schema, photos, directions. AI recommends "where nearby" — local semantics, NAP consistency, and integration with Google Maps + AI assistants are required.

05

Education · media · content brands

Author pages, expert articles, courses, research, Person + Article + Course schema. AI cites an authoritative source — personal brand grounding, transparent expertise, verified facts, and clear sources are essential.

/ 04 · methodology

6 principles of GEO optimization.

Methodology authored by Viacheslav Overkovskyi, UPLIFY founder · LinkedIn · The principles below are based on UPLIFY's 2024–2026 GEO engagements with global B2B clients.

01

Real demand-driven

We map real purchase scenarios: transactional · commercial · local · lead-generation. Not "one keyword at any cost" — instead, an intent stack that covers the funnel.

02

E-E-A-T saturation

Experience · Expertise · Authoritativeness · Trust. Built through named experts, cases with process, transparent methodology, deep Q&A. Without E-E-A-T signals, it is harder for a page to look like a reliable source for search and AI systems.

03

Trust on every screen

Proof blocks on service pages, review aggregators, About/Team/Process pages. LLM assistants look for third-party confirmation — we make it visible.

04

Machine-readable structure

TL;DR → details → criteria → FAQ → action. Strategic interlinking. AI search engines read structurally — section markers matter more than visual polish. This is the foundation of AI search optimization.

05

Vertical specifics

E-commerce: category logic, selection guides, product descriptions, delivery and guarantee trust blocks — so AI can recommend "buy from this brand" (deep guide on GEO for product catalogs). Services / B2B SaaS: pricing pages, use-case blocks, documentation, partner pages — so AI can recommend "try this tool" or "talk to this firm".

06

Proof-driven recommendation

LLM assistants recommend where they see proven process. For e-commerce: reviews, return policy, manufacturer data. For services and B2B: case studies with process, SLA/methodology, team credentials, named experts on About/Team pages.

/ 05 · content architecture

5 layers · we build bottom-up.

GEO isn't "we'll write articles and that's it". It's a 5-layer system, where every next layer rests on the previous. Without an entity profile, proof blocks have no anchor. Without proof, page trust is weaker and the chance of being used as a source drops. Without schema.org, search and AI systems have a harder time reading the page structure. Link-building and external mentions complete the picture.

01
ENTITY

Entity profile

About · Experts · Team bios · Process. Foundation — who you are, what you do, what proves it. Without a clear entity profile, it is harder for AI systems to identify the brand correctly.

02
PROOF

Proof blocks

Reviews · cases · certificates · real process photos · SLA. Without proof blocks, page trust drops and the chance of being used as a source falls.

03
CONTENT

Regular content

Guides · comparisons · FAQ · selection frameworks. 2 expert articles per month in blog/hub.

04
SCHEMA

Schema.org markup

Organization · Person · Service · FAQPage · Article · Product+Rating. The "language" for AI indexers.

05
MENTIONS

External mentions

PR placements on authoritative outlets + expert commentary. Placement budget — separate, starts month 2.

/ 06 · Schema.org stack

6 types of markup for AI indexers.

Schema.org is the "language" your site uses to talk to search and AI agents. Without markup, AI sees text but doesn't know what's what — is this an expert, a product, or a service? We install the full 6-type stack.

Schema type
Placement
Purpose
Organization
Homepage · Contacts · Footer
helps search engines better understand the business as an entity
Person / ProfilePage
Team bios · Author pages
E-E-A-T foundation — real expert attribution
Service
Service landing pages
Algorithm clearly sees service area / region
FAQPage
Q&A blocks
structures Q&A blocks for search and AI systems; rich results not guaranteed
Article / BlogPosting
Blog · News · Guides
helps describe articles and authorship correctly; does not guarantee Discover or rich results
Product (where applicable)
E-commerce cards
price, availability, and rating — only if this data really exists on the page and matches Google policies
/ 07 · measurement

6 KPI buckets · transparent metrics.

Not "we moved up 10 positions". Concrete dynamics across 6 dimensions — all in a single Ahrefs + GSC + GA4 dashboard. You see where the work is going and can trace ROI.

VIS

Search visibility

Top-ranking queries · leading pages · position dynamics

Ahrefs · GSC
SEM

Semantic expansion

New queries · topic emergence · semantic coverage

Ahrefs Organic Keywords
DA

Domain Authority

DR / UR trajectory · Domain Rating dynamics

Ahrefs
LNK

Link profile

New/lost domains · donor quality · brand mentions

Ahrefs Backlinks
CMP

Competitive landscape

Niche growth · visibility capture · Content Gap

Ahrefs Content Gap
BIZ

Business effect

Leads · calls · conversions · traffic quality

GA4 · GSC · CRM
/ 08 · common mistakes

8 common GEO mistakes — and how to avoid them.

GEO is a new discipline, and mistakes cost months. We've seen them dozens of times — from clients arriving after other agencies, to projects trying GEO in-house. Here are the 8 most frequent ones, each with a concrete fix.

01 · keyword-density trap

Optimizing for keywords, not for citation

"Let's add 'GEO agency' 50 times — we'll be on top"

Build quotable claims with date + source attribution. AI cites atomic statements, not keyword density.

LLM citation works as a fact-parser. Keyword frequency is a weak signal; factual accuracy with attribution is a strong one.

02 · auto-schema

Auto-generated schema with no review

A plugin generated Schema.org — done

Schema must match the visible content of the page. We verify manually: every field resonates with body, no invented claims.

Google penalizes schema that contains claims not present in the visible body — it's a rich-results disqualifier.

03 · hidden authors

Hiding experts and authorship

"Article from our blog" — no name, role, or photo

Author byline with name, role, LinkedIn, links to prior publications. Person schema on /team/.

Without E-E-A-T (Experience + Expertise + Authoritativeness + Trust), it is harder for a page to look like a reliable source for AI systems. Anonymity also weakens the expertise signal for the algorithm.

04 · no entity profile

No entity profile

"Just do SEO for us; Wikidata is paperwork"

Aligned entity signals: About/Team/Service pages, Organization schema, sameAs links, brand profiles, and external mentions where they exist. Wikidata or Knowledge Graph are not a standard deliverable; they are considered only if the brand has enough public significance and it is appropriate.

Without an entity profile, AI may fail to resolve your brand or confuse it with a namesake. Identity is a precondition for citation.

05 · one-off launch

GEO as a one-off engagement

"We did GEO in January — set and forget"

Monthly work: content, mentions, monitoring, iteration. First measurable signals in 6–8 weeks. Sustained impact takes several months; AI citations are not guaranteed because they depend on market and competition.

The AI index updates; competitors keep moving. Without a regular cadence, the brand may lose relevance if content and signals are not updated for long.

06 · ai-slop content

AI generator instead of methodology

ChatGPT wrote 100 articles — published in bulk

AI as accelerator, humans add expertise and verify facts. Source-grounded or unpublished. Reuters, manufacturers, research institutes — not "ChatGPT said so".

Low-quality or unverified AI content reduces page trust and may not provide enough signals to be cited. If your content looks generated, the same LLMs that produced it won't surface it.

07 · single engine focus

One engine, one outcome

"We'll only optimize for ChatGPT — it owns 80% of AI traffic"

ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews — each with its own citation logic. Cover all via universal signals (entity + schema + content) plus engine-specific tweaks.

Different engines weight different training and ranking signals. Skewing toward one means losing 40%+ of potential mentions.

08 · no measurement

No measurement system

"We'll know when clients start mentioning us"

Ahrefs + GSC + GA4 dashboard with weekly dynamics + AI-citation monitoring (manual chat-checks plus tool-based — Profound / Athena GEO trackers).

Without metrics, you can't tell if the methodology is working — or what to adjust. GEO without measurement is a marketing wish, not a discipline.

We build the system to avoid all 8 at once. That's the difference between "we did GEO" and GEO that works. Approach details — in methodology; concrete phases — in the implementation playbook below.

/ proof · trust, cases, credentials

How we back the claims.

6+ yrse-commerce performance experience
300+Google Ads campaigns launched
50+stores built on Horoshop
Q139583119verified Wikidata entity

Partnerships: Google Partner since 2021, Meta Business Partner, Horoshop Expert Partner (highest tier), Ringostat TOP-100. 6+ years of e-commerce performance experience, 300+ Google Ads campaigns launched, 50+ stores built on Horoshop, verified Wikidata entity (Q139583119).

/ 09 · package

one base package · systematic GEO start.

A base scope of work designed to build foundation, content structure, and the first measurable signals over 3 months. Specific timelines, AI citations, and rankings depend on market, competition, and external signals — they are not guaranteed.

$1,000/month
3-month minimum engagement
order GEO →
What is included monthly

AI optimization of priority pages

Up to 500 priority pages: products (e-commerce), service pages (agencies), product/feature/docs pages (B2B SaaS), location pages (brick-and-mortar). Title, description, H-blocks, FAQ, short structured blocks — where relevant. No invented features and no claims that are not in the source data.

1–2 GEO landing pages per month

Pages for priority topics, niches, or cities — where they are part of the agreed content plan.

5 GEO texts for categories or service pages

For e-commerce — structured category description blocks with TL;DR + FAQ + selection guides (examples of GEO catalog markup). For services and B2B SaaS — service-line pages, use cases, pricing blocks, partner pages. One format, two applications.

2 expert articles

Hub/Blog format: guides, comparisons, mistake-prevention. Source-grounded, authorship attributed.

Schema.org recommendations

Schema.org recommendations and basic implementation where access is available and where markup matches the visible content. Rich results and Knowledge Graph are not guaranteed.

Analytics & reporting

Analytics through GSC / GA4 / Ahrefs or available tools. Monthly reporting and next-step planning.

⚠ Important · separate budget

Link building · PR

External mentions can support GEO, but are not included in the base price. The base package may include strategy: what types of websites are needed, which pages should be strengthened, which topics matter. Guest posts, PR placements, paid mentions, and media publications are billed separately after budget approval.

Not included in the base package: paid placements · full technical SEO audit · rewriting the whole website · complex development · design.
/ 10 · implementation plan

30/60/90 implementation plan · 4 phases.

GEO is not a one-off "edit some texts" job. It is step-by-step work: foundation first, then content and structure, then analysis of early signals and reinforcement. Timelines below are an indication for the base package. Actual scope depends on the website, CMS, access, niche, and number of pages.

phase 1 · foundation
30 days
Day 0–30

Entity + audit + base structure

  • GEO audit of the website: pages, structure, indexation, content gaps.
  • Review of entity signals: About, Team, Services, Contacts, sameAs links, brand profiles.
  • Schema.org recommendations: Organization, Person, Service, FAQPage, Article where relevant.
  • Priority page map: categories, products, service pages, articles.
  • Base dashboard setup: GSC, GA4, Ahrefs, or available tools.
  • 30/60/90 roadmap based on real gaps.

Outcome: a clear picture of what already works, what blocks indexing or trust, and which pages we strengthen first.

phase 2 · content
30 days
Day 30–60

GEO content and LLM-friendly structure

  • 1–2 GEO landing pages or priority pages.
  • 5 GEO texts for categories.
  • 2 expert articles or guides.
  • Optimization of up to 500 priority products/pages within agreed scope.
  • FAQ / TL;DR / H-blocks where they fit.
  • Internal linking refresh between categories, articles, services, and proof pages.
  • Verification that content contains no invented facts or risky claims.

Outcome: the website gets structured pages that better explain products, services, advantages, and expertise.

phase 3 · measurement
30 days
Day 60–90

First signals, adjustments, external mentions

  • Analysis of GSC/GA4/Ahrefs after the first updates.
  • Identifying pages that began receiving new impressions or queries.
  • Content and internal linking adjustments.
  • Preparing PR/linkbuilding recommendations if external mentions are needed.
  • Manual or tool-based AI answer checks where relevant.
  • Preparing the next plan for the 90+ day horizon.

Outcome: a first picture of the effect, a list of adjustments, and a decision on whether to engage PR/linkbuilding as a separate budget.

phase 4 · iteration
90+ days
Day 90+ ongoing

Updates, expansion, reinforcement

  • Content updates based on data.
  • New articles, FAQs, category blocks, or landing pages.
  • Competitor comparison.
  • Entity signals and structured data review.
  • Monitoring of organic, visibility, and potential AI mentions.
  • Separate PR/linkbuilding activities, when agreed.

Outcome: not a "one-off GEO", but a regular system that improves brand visibility.

This plan is embedded in our $1,000/mo package. Specific AI citations are not guaranteed — it is a step-by-step system that improves how clearly the brand is understood by Google, AI systems, and users.

/ 11 · glossary

GEO terminology dictionary.

8 key concepts that appear on this page. GEO is a new discipline with its own vocabulary; it matters to distinguish entity, schema, citation, and E-E-A-T.

GEO
Generative Engine Optimization — brand optimization for AI engines (ChatGPT, Gemini, Google AI Overviews, Perplexity). Term coined in Aggarwal et al. (Princeton, 2023). A separate deep guide on GEO for e-commerce catalogs covers platform specifics for Shopify, Horoshop, Prom.ua.
E-E-A-T
Experience · Expertise · Authoritativeness · Trust. Google's framework for content quality. Critical for GEO: AI systems use E-E-A-T signals to assess content trustworthiness.
Entity
A business, person, product, or service that AI can uniquely identify through Knowledge Graph + Schema.org + consistent mentions.
AI Overviews
An AI-generated block in Google SERPs, appearing above the top 10 results. Reduces classic-link CTR by 30–40% per industry studies. See Google Search Central — AI features.
Schema.org
A semantic HTML markup standard maintained at schema.org. The "language" for transmitting data to search and AI systems: "this is an Organization", "this is a Person", "this is a Product+Rating".
Knowledge Graph
Google's entity database — connections between companies, people, products, and places. Inclusion in the Knowledge Graph depends on the brand's public significance and is not a standard GEO deliverable.
Citation / mention
When an AI engine mentions your brand in a response (with or without a link). The key GEO KPI — growth in mention frequency.
Source-grounded content
Content backed by facts and verifiable sources, not generated "out of thin air". Important for AI trust: AI systems are more likely to cite well-sourced content.
/ 12 · frequently asked questions

GEO / AI SEO — in detail.

01 Is GEO a replacement for SEO?

No. GEO does not replace traditional SEO. It adds a new optimization layer for the way people now search through ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Traditional SEO helps pages get indexed and ranked in Google. GEO adds clearer structure, facts, authorship, schema.org markup, FAQ sections, internal links, and entity signals so AI systems can better understand who the brand is, what it does, and when it may be relevant to mention it.

We do not abandon SEO. We strengthen it for AI-assisted search.

02 What does GEO mean?

GEO stands for Generative Engine Optimization — optimization for generative search engines and AI assistants.

In simple terms, it means making your brand, services, products, expertise, and proof easier for AI systems to understand.

For e-commerce, this includes stronger categories, product descriptions, FAQ sections, selection guides, schema.org, and clear facts about delivery, returns, guarantees, and product advantages. For service businesses, it means cases, methodology, team pages, author signals, process descriptions, and proof blocks.

03 Why does AI visibility matter now?

Search behavior is changing. Some users no longer follow the classic path of "Google → 10 links → website". They ask an AI assistant and receive a direct answer.

Gartner predicts that traditional search engine volume may drop by 25% by 2026 due to AI chatbots and virtual agents. Adobe Analytics reported a 1,200% increase in traffic from generative AI sources to U.S. retail websites in February 2025 compared with July 2024. Ahrefs found that AI Overviews can significantly reduce CTR for top-ranking informational pages.

This does not mean SEO is dead. It means there is now another visibility layer next to SEO: AI answers, AI Overviews, Perplexity-style research, and conversational search.

04 Do you guarantee mentions in ChatGPT or Gemini?

No. We do not guarantee a specific mention in a specific AI assistant or for a specific prompt.

AI answers depend on many factors: niche, competition, domain authority, content quality, external mentions, crawlability, and how each AI system generates its answer.

Our job is not to "buy a mention". Our job is to build the signals that increase the chances of being understood and considered: a clear entity profile, structured content, FAQ sections, schema.org, authorship, proof blocks, internal links, and measurement.

05 When can we expect the first results?

We usually look for the first measurable signals after 6–8 weeks. These may include:

  • indexing of new or updated pages;
  • new queries appearing in Google Search Console;
  • growth in semantic visibility;
  • better page structure and schema.org validation;
  • first mentions or citations where they can be checked.

Sustained impact usually takes several months, which is why the minimum engagement is 3 months. However, AI citations and exact rankings are not guaranteed because they depend on the market, competition, and external signals.

06 How do you measure GEO performance?

We do not measure GEO by one Google ranking only. We look at a broader set of signals:

  • visibility in Google Search Console;
  • new queries and semantic expansion;
  • pages that start receiving impressions;
  • organic traffic changes in GA4;
  • landing page quality;
  • technical indexation;
  • schema.org validation;
  • external mentions and links if they are part of the strategy;
  • manual or tool-based AI answer checks where relevant.

The goal is not only to "move a keyword up". The goal is to make the brand and content easier for search engines, AI systems, and potential customers to understand.

07 Does GEO work only for e-commerce?

No. GEO works for any business type — e-commerce, services, B2B SaaS, local, education. The logic is the same (entity → proof → content → schema → mentions); the examples are different.

For e-commerce, the focus is categories, product pages, filters, descriptions, FAQ, selection guides, delivery, guarantees, comparisons, schema.org Product+Rating, and catalog optimization at scale. The deep guide on GEO for online stores covers platform specifics for Shopify, Horoshop, Prom.ua.

For services and agencies: service pages, case studies with process, team, named experts, methodology, SLA, reviews, FAQ, proof, Person + Service schema.

For B2B SaaS: product pages, documentation, integrations, use cases, pricing, security/compliance, comparison blocks, SoftwareApplication schema.

For local business: location pages, NAP consistency, Google Business Profile reviews, LocalBusiness schema, photos, and directions.

UPLIFY is historically strong in e-commerce, but the GEO signal stack is universal — we also work with performance agencies, B2B SaaS product teams, and service brands.

08 Do you use AI for content?

Yes, but AI does not replace expertise.

We use AI to structure, scale, and speed up the work: draft generation, query clustering, FAQ preparation, product description formatting, and title/description/H-block variants.

However, final content must be source-grounded: no invented product features, no unsupported claims, no risky promises, and no AI slop. A human reviews facts, logic, business relevance, and wording safety before publication.

09 Is this safe for Google and Merchant Center?

We work in a Merchant-safe mode: we do not add unsupported claims, invent product properties, or use risky medical, guarantee, or exaggerated promises.

However, we cannot guarantee that a store will never receive a disapproval or warning. Final decisions depend on Google policies, website condition, feed quality, product category, content, technical errors, and external factors.

Our job is to reduce risk: write carefully, rely on facts, avoid manipulative structured data, and avoid adding anything that is not present in the visible content.

10 What is included in the $1,000/month package?

The base package includes systematic GEO work for the website:

  • AI optimization of up to 500 priority products or pages;
  • 1–2 GEO landing pages per month;
  • 5 GEO texts for categories;
  • 2 expert articles per month;
  • schema.org recommendations and basic implementation where access is available;
  • SEO/GEO structure for FAQ, TL;DR, H-blocks, and internal links;
  • analytics through GSC / GA4 / Ahrefs or available tools;
  • monthly reporting and next-step planning.

Link building, PR placements, paid publications, complex development, design, full technical SEO audits, or rewriting the entire website are not included in the base price and are agreed separately.

11 What about link building and PR?

External mentions can support GEO, but placement costs are not included in the base package.

The base package may include strategy: what types of websites are needed, which pages should be strengthened, what topics should be covered, and which brand signals matter. But guest posts, PR placements, paid mentions, and media publications are billed separately after budget approval.

We do not guarantee a specific number of publications or high-DR placements unless they are included in a separate approved plan.

12 Can GEO be done without technical access to the website?

You can start, but not the full potential will be available.

Without technical access, we can prepare page structure, copy, FAQ sections, title/description recommendations, schema.org recommendations, an internal linking map, and a content plan. But full implementation requires the ability to update pages, add structured data, edit sitemap/robots, improve templates, and fix technical issues.

If the website is built on Horoshop, WordPress, Shopify, or another CMS with content access, most work can be implemented. If access is limited, some tasks will need to be passed to your developer.

13 What input do you need from the client?

The more real facts we have, the stronger the GEO foundation becomes.

The best inputs are:

  • business and service descriptions;
  • product categories or service directions;
  • real advantages without exaggeration;
  • delivery, payment, return, and guarantee information;
  • FAQs from managers and customers;
  • reviews, cases, photos, videos, and UGC;
  • team and expert information;
  • access to the website, GSC, GA4, and CMS;
  • competitor list;
  • examples of queries customers use to find your products or services.

If some data is missing, we start with an audit and build the foundation step by step.

14 What does the GEO implementation plan look like?

The base logic is:

Month 1: audit, entity structure, basic schema.org logic, page map, first content updates, dashboard, and a 30/60/90 roadmap.

Month 2: GEO content, categories, articles, FAQ sections, optimization of priority pages, and internal linking.

Month 3: page strengthening, analysis of early signals, content adjustments, and PR/linkbuilding recommendations if needed.

After 3 months: iterations, content updates, new pages, competitor analysis, and measurement of organic and AI visibility.

This is not a guarantee of specific AI mentions on a specific day. It is a step-by-step system that improves how clearly the brand is understood by Google, AI systems, and users.

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