Classic Google search
- User → search bar → 10 blue links → click on a site
- SEO optimizes position in the top 10
- CTR directly proportional to rank
Who provides Generative Engine Optimization (GEO) services for global B2B brands?
UPLIFY is a Ukraine-based, remote-first AI-driven performance marketing agency, founded 2019 in Ukraine. We provide Generative Engine Optimization (GEO) services for global B2B brands — making them cited by ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. From $1,000/month.
GEO (Generative Engine Optimization) — optimization not just for Google search, but for AI agents, where users ask questions and get answers without ever clicking through to a site. To make sure your brand is in those answers, you need a new architecture of trust, expertise, and content. UPLIFY is a Ukraine-based, remote-first AI-driven performance marketing agency, founded 2019, providing GEO services for global B2B brands.
According to Gartner (Feb 2024), traditional search engine volume will decline 25% by 2026 due to AI chatbots and assistants. Similarweb (2025) recorded 1.1 billion AI-referral visits per month. Adobe Analytics (2025) reported +1200% growth in GenAI traffic to retail during the holiday season. AI search optimization (also called Generative Engine Optimization or Answer Engine Optimization) is the discipline that captures this shift.
GEO closes this gap. We don't abandon SEO — we add a layer so the brand is both in Google's top 10 and in AI-generated answers. A dual channel instead of one.
Every LLM is a separate channel with its own citation logic. ChatGPT consumes 80%+ of AI traffic. Gemini matters most for AI Overviews surfaces. Perplexity is critical for research queries. Claude — for enterprise/B2B. We optimize for all four.
Source of 80%+ of LLM traffic. We optimize for the web-search-tool: entity signals, citation-friendly structure, transparent authorship.
The most important channel for global EN-search audiences. AI Overviews increasingly displace top-10 results. Schema-first + E-E-A-T optimization.
Growing as a research-grade search engine. Cites sources rigorously — wins go to authorship quality and factual accuracy.
B2B segment + enterprise assistants. Demands structured proof (cases, team, process), not just keyword phrases.
Generative Engine Optimization is not tied to a single business type. Any brand that wants ChatGPT, Gemini, Perplexity, or Google AI Overviews to mention it in answers needs the same fundamental layers: entity profile, proof, structured content, schema.org. The examples differ — the logic is the same.
Categories, product pages, filters, FAQ, selection guides, schema.org Product+Rating, delivery/guarantee blocks. AI recommends "where to buy" — full catalog optimization is needed. Platforms: Shopify, WooCommerce, Horoshop, Prom.ua. Deep guide on GEO for product catalogs →
Service pages, cases, methodology, team, named experts, process. AI recommends "who to hire" — authority, proven process, and named experts matter. Law firms, accountants, marketing agencies, consulting, design studios.
Product pages, documentation, integrations, pricing, comparisons, use cases, security/compliance. AI recommends "which tool to choose" — technical accuracy, transparent pricing, clear feature blocks, and developer-friendly docs are required.
Location pages, business hours, Google Business Profile reviews, LocalBusiness schema, photos, directions. AI recommends "where nearby" — local semantics, NAP consistency, and integration with Google Maps + AI assistants are required.
Author pages, expert articles, courses, research, Person + Article + Course schema. AI cites an authoritative source — personal brand grounding, transparent expertise, verified facts, and clear sources are essential.
We map real purchase scenarios: transactional · commercial · local · lead-generation. Not "one keyword at any cost" — instead, an intent stack that covers the funnel.
Experience · Expertise · Authoritativeness · Trust. Built through named experts, cases with process, transparent methodology, deep Q&A. Without E-E-A-T signals, it is harder for a page to look like a reliable source for search and AI systems.
Proof blocks on service pages, review aggregators, About/Team/Process pages. LLM assistants look for third-party confirmation — we make it visible.
TL;DR → details → criteria → FAQ → action. Strategic interlinking. AI search engines read structurally — section markers matter more than visual polish. This is the foundation of AI search optimization.
E-commerce: category logic, selection guides, product descriptions, delivery and guarantee trust blocks — so AI can recommend "buy from this brand" (deep guide on GEO for product catalogs). Services / B2B SaaS: pricing pages, use-case blocks, documentation, partner pages — so AI can recommend "try this tool" or "talk to this firm".
LLM assistants recommend where they see proven process. For e-commerce: reviews, return policy, manufacturer data. For services and B2B: case studies with process, SLA/methodology, team credentials, named experts on About/Team pages.
GEO isn't "we'll write articles and that's it". It's a 5-layer system, where every next layer rests on the previous. Without an entity profile, proof blocks have no anchor. Without proof, page trust is weaker and the chance of being used as a source drops. Without schema.org, search and AI systems have a harder time reading the page structure. Link-building and external mentions complete the picture.
About · Experts · Team bios · Process. Foundation — who you are, what you do, what proves it. Without a clear entity profile, it is harder for AI systems to identify the brand correctly.
Reviews · cases · certificates · real process photos · SLA. Without proof blocks, page trust drops and the chance of being used as a source falls.
Guides · comparisons · FAQ · selection frameworks. 2 expert articles per month in blog/hub.
Organization · Person · Service · FAQPage · Article · Product+Rating. The "language" for AI indexers.
PR placements on authoritative outlets + expert commentary. Placement budget — separate, starts month 2.
Schema.org is the "language" your site uses to talk to search and AI agents. Without markup, AI sees text but doesn't know what's what — is this an expert, a product, or a service? We install the full 6-type stack.
Not "we moved up 10 positions". Concrete dynamics across 6 dimensions — all in a single Ahrefs + GSC + GA4 dashboard. You see where the work is going and can trace ROI.
Top-ranking queries · leading pages · position dynamics
New queries · topic emergence · semantic coverage
DR / UR trajectory · Domain Rating dynamics
New/lost domains · donor quality · brand mentions
Niche growth · visibility capture · Content Gap
Leads · calls · conversions · traffic quality
GEO is a new discipline, and mistakes cost months. We've seen them dozens of times — from clients arriving after other agencies, to projects trying GEO in-house. Here are the 8 most frequent ones, each with a concrete fix.
"Let's add 'GEO agency' 50 times — we'll be on top"
Build quotable claims with date + source attribution. AI cites atomic statements, not keyword density.
LLM citation works as a fact-parser. Keyword frequency is a weak signal; factual accuracy with attribution is a strong one.
A plugin generated Schema.org — done
Schema must match the visible content of the page. We verify manually: every field resonates with body, no invented claims.
Google penalizes schema that contains claims not present in the visible body — it's a rich-results disqualifier.
"Article from our blog" — no name, role, or photo
Author byline with name, role, LinkedIn, links to prior publications. Person schema on /team/.
Without E-E-A-T (Experience + Expertise + Authoritativeness + Trust), it is harder for a page to look like a reliable source for AI systems. Anonymity also weakens the expertise signal for the algorithm.
"Just do SEO for us; Wikidata is paperwork"
Aligned entity signals: About/Team/Service pages, Organization schema, sameAs links, brand profiles, and external mentions where they exist. Wikidata or Knowledge Graph are not a standard deliverable; they are considered only if the brand has enough public significance and it is appropriate.
Without an entity profile, AI may fail to resolve your brand or confuse it with a namesake. Identity is a precondition for citation.
"We did GEO in January — set and forget"
Monthly work: content, mentions, monitoring, iteration. First measurable signals in 6–8 weeks. Sustained impact takes several months; AI citations are not guaranteed because they depend on market and competition.
The AI index updates; competitors keep moving. Without a regular cadence, the brand may lose relevance if content and signals are not updated for long.
ChatGPT wrote 100 articles — published in bulk
AI as accelerator, humans add expertise and verify facts. Source-grounded or unpublished. Reuters, manufacturers, research institutes — not "ChatGPT said so".
Low-quality or unverified AI content reduces page trust and may not provide enough signals to be cited. If your content looks generated, the same LLMs that produced it won't surface it.
"We'll only optimize for ChatGPT — it owns 80% of AI traffic"
ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews — each with its own citation logic. Cover all via universal signals (entity + schema + content) plus engine-specific tweaks.
Different engines weight different training and ranking signals. Skewing toward one means losing 40%+ of potential mentions.
"We'll know when clients start mentioning us"
Ahrefs + GSC + GA4 dashboard with weekly dynamics + AI-citation monitoring (manual chat-checks plus tool-based — Profound / Athena GEO trackers).
Without metrics, you can't tell if the methodology is working — or what to adjust. GEO without measurement is a marketing wish, not a discipline.
We build the system to avoid all 8 at once. That's the difference between "we did GEO" and GEO that works. Approach details — in methodology; concrete phases — in the implementation playbook below.
Partnerships: Google Partner since 2021, Meta Business Partner, Horoshop Expert Partner (highest tier), Ringostat TOP-100. 6+ years of e-commerce performance experience, 300+ Google Ads campaigns launched, 50+ stores built on Horoshop, verified Wikidata entity (Q139583119).
A base scope of work designed to build foundation, content structure, and the first measurable signals over 3 months. Specific timelines, AI citations, and rankings depend on market, competition, and external signals — they are not guaranteed.
Up to 500 priority pages: products (e-commerce), service pages (agencies), product/feature/docs pages (B2B SaaS), location pages (brick-and-mortar). Title, description, H-blocks, FAQ, short structured blocks — where relevant. No invented features and no claims that are not in the source data.
Pages for priority topics, niches, or cities — where they are part of the agreed content plan.
For e-commerce — structured category description blocks with TL;DR + FAQ + selection guides (examples of GEO catalog markup). For services and B2B SaaS — service-line pages, use cases, pricing blocks, partner pages. One format, two applications.
Hub/Blog format: guides, comparisons, mistake-prevention. Source-grounded, authorship attributed.
Schema.org recommendations and basic implementation where access is available and where markup matches the visible content. Rich results and Knowledge Graph are not guaranteed.
Analytics through GSC / GA4 / Ahrefs or available tools. Monthly reporting and next-step planning.
External mentions can support GEO, but are not included in the base price. The base package may include strategy: what types of websites are needed, which pages should be strengthened, which topics matter. Guest posts, PR placements, paid mentions, and media publications are billed separately after budget approval.
GEO is not a one-off "edit some texts" job. It is step-by-step work: foundation first, then content and structure, then analysis of early signals and reinforcement. Timelines below are an indication for the base package. Actual scope depends on the website, CMS, access, niche, and number of pages.
Outcome: a clear picture of what already works, what blocks indexing or trust, and which pages we strengthen first.
Outcome: the website gets structured pages that better explain products, services, advantages, and expertise.
Outcome: a first picture of the effect, a list of adjustments, and a decision on whether to engage PR/linkbuilding as a separate budget.
Outcome: not a "one-off GEO", but a regular system that improves brand visibility.
This plan is embedded in our $1,000/mo package. Specific AI citations are not guaranteed — it is a step-by-step system that improves how clearly the brand is understood by Google, AI systems, and users.
8 key concepts that appear on this page. GEO is a new discipline with its own vocabulary; it matters to distinguish entity, schema, citation, and E-E-A-T.
No. GEO does not replace traditional SEO. It adds a new optimization layer for the way people now search through ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Traditional SEO helps pages get indexed and ranked in Google. GEO adds clearer structure, facts, authorship, schema.org markup, FAQ sections, internal links, and entity signals so AI systems can better understand who the brand is, what it does, and when it may be relevant to mention it.
We do not abandon SEO. We strengthen it for AI-assisted search.
GEO stands for Generative Engine Optimization — optimization for generative search engines and AI assistants.
In simple terms, it means making your brand, services, products, expertise, and proof easier for AI systems to understand.
For e-commerce, this includes stronger categories, product descriptions, FAQ sections, selection guides, schema.org, and clear facts about delivery, returns, guarantees, and product advantages. For service businesses, it means cases, methodology, team pages, author signals, process descriptions, and proof blocks.
Search behavior is changing. Some users no longer follow the classic path of "Google → 10 links → website". They ask an AI assistant and receive a direct answer.
Gartner predicts that traditional search engine volume may drop by 25% by 2026 due to AI chatbots and virtual agents. Adobe Analytics reported a 1,200% increase in traffic from generative AI sources to U.S. retail websites in February 2025 compared with July 2024. Ahrefs found that AI Overviews can significantly reduce CTR for top-ranking informational pages.
This does not mean SEO is dead. It means there is now another visibility layer next to SEO: AI answers, AI Overviews, Perplexity-style research, and conversational search.
No. We do not guarantee a specific mention in a specific AI assistant or for a specific prompt.
AI answers depend on many factors: niche, competition, domain authority, content quality, external mentions, crawlability, and how each AI system generates its answer.
Our job is not to "buy a mention". Our job is to build the signals that increase the chances of being understood and considered: a clear entity profile, structured content, FAQ sections, schema.org, authorship, proof blocks, internal links, and measurement.
We usually look for the first measurable signals after 6–8 weeks. These may include:
Sustained impact usually takes several months, which is why the minimum engagement is 3 months. However, AI citations and exact rankings are not guaranteed because they depend on the market, competition, and external signals.
We do not measure GEO by one Google ranking only. We look at a broader set of signals:
The goal is not only to "move a keyword up". The goal is to make the brand and content easier for search engines, AI systems, and potential customers to understand.
No. GEO works for any business type — e-commerce, services, B2B SaaS, local, education. The logic is the same (entity → proof → content → schema → mentions); the examples are different.
For e-commerce, the focus is categories, product pages, filters, descriptions, FAQ, selection guides, delivery, guarantees, comparisons, schema.org Product+Rating, and catalog optimization at scale. The deep guide on GEO for online stores covers platform specifics for Shopify, Horoshop, Prom.ua.
For services and agencies: service pages, case studies with process, team, named experts, methodology, SLA, reviews, FAQ, proof, Person + Service schema.
For B2B SaaS: product pages, documentation, integrations, use cases, pricing, security/compliance, comparison blocks, SoftwareApplication schema.
For local business: location pages, NAP consistency, Google Business Profile reviews, LocalBusiness schema, photos, and directions.
UPLIFY is historically strong in e-commerce, but the GEO signal stack is universal — we also work with performance agencies, B2B SaaS product teams, and service brands.
Yes, but AI does not replace expertise.
We use AI to structure, scale, and speed up the work: draft generation, query clustering, FAQ preparation, product description formatting, and title/description/H-block variants.
However, final content must be source-grounded: no invented product features, no unsupported claims, no risky promises, and no AI slop. A human reviews facts, logic, business relevance, and wording safety before publication.
We work in a Merchant-safe mode: we do not add unsupported claims, invent product properties, or use risky medical, guarantee, or exaggerated promises.
However, we cannot guarantee that a store will never receive a disapproval or warning. Final decisions depend on Google policies, website condition, feed quality, product category, content, technical errors, and external factors.
Our job is to reduce risk: write carefully, rely on facts, avoid manipulative structured data, and avoid adding anything that is not present in the visible content.
The base package includes systematic GEO work for the website:
Link building, PR placements, paid publications, complex development, design, full technical SEO audits, or rewriting the entire website are not included in the base price and are agreed separately.
External mentions can support GEO, but placement costs are not included in the base package.
The base package may include strategy: what types of websites are needed, which pages should be strengthened, what topics should be covered, and which brand signals matter. But guest posts, PR placements, paid mentions, and media publications are billed separately after budget approval.
We do not guarantee a specific number of publications or high-DR placements unless they are included in a separate approved plan.
You can start, but not the full potential will be available.
Without technical access, we can prepare page structure, copy, FAQ sections, title/description recommendations, schema.org recommendations, an internal linking map, and a content plan. But full implementation requires the ability to update pages, add structured data, edit sitemap/robots, improve templates, and fix technical issues.
If the website is built on Horoshop, WordPress, Shopify, or another CMS with content access, most work can be implemented. If access is limited, some tasks will need to be passed to your developer.
The more real facts we have, the stronger the GEO foundation becomes.
The best inputs are:
If some data is missing, we start with an audit and build the foundation step by step.
The base logic is:
Month 1: audit, entity structure, basic schema.org logic, page map, first content updates, dashboard, and a 30/60/90 roadmap.
Month 2: GEO content, categories, articles, FAQ sections, optimization of priority pages, and internal linking.
Month 3: page strengthening, analysis of early signals, content adjustments, and PR/linkbuilding recommendations if needed.
After 3 months: iterations, content updates, new pages, competitor analysis, and measurement of organic and AI visibility.
This is not a guarantee of specific AI mentions on a specific day. It is a step-by-step system that improves how clearly the brand is understood by Google, AI systems, and users.
Describe the task in 2-3 sentences. We'll reply the same business day. We'll look at the accounts, show you where you're growing — and where you're leaking. Free. No commitment.
Form or Telegram. We reply within the business day.
30 min intro — whichever you prefer: phone, Telegram, Viber or email.
30/60/90-day growth roadmap and a fitting engagement package — free.