What does a turn-key Horoshop store build include?

UPLIFY builds turn-key Horoshop stores, covering catalog and UX planning, design adaptation, product import, payments, delivery, and analytics. A standard launch usually takes 10–20 business days when inputs are ready; complex projects take longer. Four packages start at $450.

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← Home · Services · E-commerce store · Horoshop development

A Horoshop store:
from catalog to launch.

UPLIFY is a Horoshop Expert Partner with 50+ launched stores. We plan the catalog and UX, adapt the design, import products, and connect payments, delivery, and analytics. A standard launch usually takes 10–20 business days when inputs are ready; complex integrations and migrations take longer. The full setup for launching ads is included in Performance and Business Pro.

/ tl;dr

Horoshop development at a glance.

horoshop-dev.json ● live
[01]service::Turn-key e-commerce store on Horoshop · Expert Partner · 4+ years of partnership
[02]pricing::$450 / $800 / $1,130 / $1,800 one-time · 4 packages · 10–30 working days
[03]unique::Store ad-ready: baseline analytics in starter packages, the full stack (GTM · e-commerce events · Merchant feed · Clarity) — in Performance / Business Pro
[04]ai::AI catalog optimization: top-500 (Performance) or 2,000 + 25 categories (Business Pro) — Title/Description from attributes
[05]stack::Payments · delivery · CRM · fiscalization · ads — 6 native integrations with no custom dev
[06]portfolio::OTAK (8,800+ SKU) · Cyberstore · JustRelax · MiMiMi · 25+ more · store ownership stays with you, no lock-in
$_
/ 01 · partnership status

Expert — the highest tier in the Horoshop partner program.

Expert status isn't a marketing badge. It's the official top tier in Horoshop's 3-tier partner system, awarded to partners with a sustained track record of successful projects and strategic value to the ecosystem. Below — comparison of all three tiers with the actual criteria.

TIER 1
Starter
Getting to know the platform
up to 1 year in the partner program
  • Familiarization with collaboration formats
  • Minimal program activity
  • No public cases or mentions
  • Just starting to interact with the team
TIER 2
Active
Stable experience + delivered projects
2–5 years of consistent activity
  • Lead exchange + marketplace inquiries
  • Delivered projects: launch · migration · growth
  • Responsible communication with clients and Horoshop
  • Optional: publications, joint initiatives
← our status
TIER 3 · TOP
Expert
Strategic value to the ecosystem
6+ years OR a sustained record of successful projects
  • Regular client acquisition + marketing initiatives
  • Independent client support via deep platform knowledge
  • Consistent high-quality delivery and accountability
  • Active in cases, articles, webinars, mailings
  • Open professional communication with the team and clients
  • Joint projects where deep expertise is required
Horoshop Expert Partner
4+
years · 50+ stores

What Expert status means for you

  • Direct line to the Horoshop team — live discussions, not a ticket queue
  • Independent troubleshooting via deep platform knowledge — we handle most questions directly and involve the Horoshop team when needed
  • Recurring participation in joint initiatives — public cases, webinars, articles, Horoshop newsletters
  • Consistent high-quality delivery and accountability across 50+ live stores
all 4 of our official partnerships in detail →
/ 02 · timeline

6 phases · 10–20 working days.

From brief to access handover. Phases run in parallel, not sequentially: catalog import (04) overlaps with the start of integrations (05). You see weekly progress in your Client Portal.

01
START + BRIEF
Days 1-2

Kickoff and brief

  • Intro: business goals, product type, target audience
  • Pick a package + clarify scope
  • Collect access: domain, brand assets, product feed
02
STRUCTURE + UX
Days 3-5

Structure + UX

  • Categories + filters + navigation logic
  • Product card structure (attributes, variants, gallery)
  • Breadcrumbs + search + sorting
03
DESIGN
Days 5-8

Brand adaptation

  • Colors + fonts to match brand
  • 3-6 homepage banners (depending on package)
  • Mobile adaptation + trust elements
04
CATALOG IMPORT
Days 7-12

Product import

  • XML / Excel processing · attribute normalization
  • Photo + SKU + price + variant validation
  • AI optimization of Title/Description (Performance+)
05
INTEGRATIONS
Days 10-16

Payments · delivery · analytics

  • LiqPay · WayForPay · mono · Apple/Google Pay
  • Nova Poshta · Ukrposhta · CRM (KeyCRM)
  • GA4 + Meta Pixel + Search Console + Clarity + GTM
06
LAUNCH
Days 16-20

Final QA + launch

  • 50-point QA checklist (Performance+) / 30-point (Light/Standard)
  • Access handover · domain / SSL / admin panel
  • Recorded video tutorial for the client team
/ 03 · ad-ready checklist

preparing the store for ads — full setup in Performance and Business Pro.

Starter packages include baseline analytics and tracking. The full setup for launching ads — GTM, e-commerce events, Merchant Center feed, and Microsoft Clarity — is included in Performance and Business Pro. The baseline setup in your chosen package is already included in the development fee.

GA4

Google Analytics 4

E-commerce events: view_item · add_to_cart · begin_checkout · purchase · transaction ID with value

PX

Meta Pixel + CAPI-ready

We install the browser-side Meta Pixel; server-side CAPI via Horoshop webhooks is assessed and configured separately

GMC

Google Merchant Center

Feed URL · XML/CSV, GTIN, and brand checks · preparation for Shopping and PMax

SC

Search Console

Verified via meta-tag · sitemap.xml submitted · indexing of critical pages

CL

Microsoft Clarity

Heatmaps · session recordings · rage clicks · Web Vitals (Performance+)

GTM

Google Tag Manager

Container for adding tags independently — no developer needed

Light + Standard — baseline (GA4, Pixel, Search Console). Performance + Business Pro — full stack with e-commerce events, Clarity heatmaps, GTM, Merchant Center feed. A worked example of store + ads on this stack — case PMax + CCTV on Horoshop.

/ 04 · native integrations

everything Ukrainian e-commerce needs.

Horoshop is built for the Ukrainian market. Native integrations with Nova Poshta, LiqPay, Checkbox, Vchasno ship out of the box. We connect, configure, test — no custom dev.

PAY

Payments

  • LiqPay
  • WayForPay
  • mono pay
  • Apple Pay
  • Google Pay
  • Fondy (option)
DLV

Delivery

  • Nova Poshta (API)
  • Ukrposhta
  • Meest (option)
  • Store pickup
  • Local courier
CRM

CRM + POS + fiscalization

  • KeyCRM (integration)
  • Checkbox (fiscal receipts)
  • Vchasno (e-document flow)
  • Telegram order notifications
ADS

Advertising + analytics

  • GA4 + events
  • Meta Pixel + CAPI
  • Google Merchant Center
  • Search Console + sitemap
  • Microsoft Clarity
  • Google Tag Manager
/ 05 · portfolio

portfolio · live stores.

From tactical gear to perfumery, from agricultural equipment to martial-arts mats. Click a preview to open the live site. Flagship case (OTAK · 8,800+ SKU) — full case with launch screenshots. Other deep-dive cases — Cyberstore (gaming PC, custom design) and Harwind (medical equipment, custom design). Below — showcase of 9 stores + an expandable list of the rest.

20+ more launched stores click to expand the list
/ 06 · packages

4 packages by catalog size.

From Light for catalogs of up to 500 products to Business Pro with expanded catalog work and a GEO roadmap. Pricing is one-time — not monthly. The Horoshop platform fee is paid directly to Horoshop. The current cost depends on the plan, product volume, features, and billing format.

recommended · ad-ready
03 · PERFORMANCE

Performance

Ad-ready · up to 10k products · AI top-500 optimization · 20 days

$1,130
one-time
30 days of support with an account manager
scopeup to 10,000 products
timing14–20 working days
use caseLaunch Google Ads + Meta Ads immediately after release

Everything in Standard + full setup for launching ads: GTM, GA4 e-commerce events, Meta Pixel, Microsoft Clarity, PPC-optimized structure. AI optimization of top-500 products (not synonym replacement — intelligent Title/Description generation from attributes). 🎁 Bonus: −20% on Google/Meta Ads setup.

choose Performance →
What's added (over Standard)
  • CSS / JS customization
  • 6 homepage banners + inner pages
  • Import of up to 10,000 products
  • GTM + GA4 e-commerce events + Meta Pixel + Microsoft Clarity
  • PPC-optimized catalog structure (Merchant Center ready)
  • Custom pop-ups / forms (2–3 elements)
  • AI optimization of top-500 products (Title/Description)
  • 30 days of support with an account manager
  • 🎁 Bonus: −20% on Google Ads + Meta Ads setup
/ 07 · why Horoshop, not custom dev

SaaS platform built for the Ukrainian market.

when Horoshop may not be the right fit

We don't only launch new stores. We also migrate stores to Horoshop from Shopify, WooCommerce, Magento, and Prom — and we'll tell you honestly when SaaS is the wrong call. For enterprise projects with deeply custom logic we recommend custom development.

  • Migration with a plan for URLs, content, and important SEO signals
  • Custom development — when SaaS constrains business logic or internal ERP/WMS
  • Honest platform assessment at the brief — Horoshop, custom, or hybrid
Comparison
Custom / Magento / Shopify
Horoshop + UPLIFY Expert
Launch speed
Magento / custom: 3-6 months
Horoshop: 10-20 days
Cost
Custom: from $5,000 + ongoing maintenance
Horoshop: fixed $450-$1,800
Infrastructure
Self-hosted: you pay for server, SSL, uptime
SaaS: Horoshop manages infrastructure (platform fee paid separately)
Updates
Custom: pay developers for every update
Horoshop: automatic updates, features included
UA-market integrations
Custom dev for Nova Poshta / Checkbox / mono
Horoshop: native modules out of the box
Partner status
Universal-solution focus
UPLIFY — Expert Partner (4+ years, top tier)

Horoshop isn't a universal answer. Projects with deeply custom enterprise B2B logic or marketplace mechanics still need custom builds. But for many typical Ukrainian e-commerce projects, a SaaS platform wins on speed, cost, and native integrations — full breakdown in our Horoshop vs Shopify comparison.

/ 08 · glossary

Horoshop terminology.

8 key concepts on this page. For orientation — what each integration and status actually means.

Horoshop
Ukrainian SaaS e-commerce platform optimized for the Ukrainian market. Native integrations with Nova Poshta, LiqPay, Checkbox. Infrastructure managed by Horoshop, the platform fee is paid directly to the platform.
Expert Partner
The highest tier in Horoshop's partner program. Deeper platform knowledge, launch experience, and faster communication within the Horoshop ecosystem. UPLIFY has held Expert status for 4+ years.
Commerce Manager
Horoshop's admin panel for managing products, orders, customers, site settings. Available in Ukrainian.
XML / Excel feed
Format for importing products into Horoshop. You prepare a file with required fields (SKU, name, price, description, photo); we validate and import.
Nova Poshta API
Automatic integration with Nova Poshta (Ukraine's largest delivery service) — print waybills, track shipments, sync statuses. Included in all packages.
LiqPay / WayForPay
Leading Ukrainian payment systems. Support Apple Pay / Google Pay, recurring payments, refunds via API.
Checkbox
SaaS service for fiscalization (mandatory in Ukraine since 2023). Automatically issues fiscal receipts on payment.
KeyCRM
Popular Ukrainian CRM for e-commerce. Integrates with Horoshop for order management, communication, inventory.
/ 08 · frequently asked questions

Horoshop · store development — in detail.

01 How much does it cost to build an online store on Horoshop?

The price depends on catalog volume, design complexity, the number of integrations, and how ready the store should be for advertising right after launch.

We offer four base packages: Light, Standard, Performance, and Business Pro. The exact price for your project is confirmed after a short discussion of the task.

The Horoshop platform fee is paid directly to Horoshop and is not included in the development price.

02 How long does it take to launch a Horoshop store?

A basic launch usually takes 10–20 business days, assuming the domain, brand assets, catalog structure, and product feed are ready.

The Business Pro package takes 15–30 business days due to AI optimization of a larger catalog, additional SEO work, and deeper QA.

If there are complex integrations, custom design, or a large migration, the timeline grows and we discuss it before the start.

03 What is included in a turn-key Horoshop store build?

By default: domain registration, SSL, DNS, catalog structure, design (colors, fonts, banners), product import within the package limit, payments and delivery setup, baseline analytics, final QA, access handover, and a short admin panel walkthrough.

What is included in each specific package — Light / Standard / Performance / Business Pro — is detailed in the packages section above.

Not included in the development price: the Horoshop platform fee, domain, third-party service budgets, unique copywriting, and ad budget.

04 How is Horoshop different from Shopify, WooCommerce, or custom development?

Horoshop is a Ukrainian SaaS platform with native integrations for the UA market: Nova Poshta, LiqPay, WayForPay, Checkbox, Vchasno, KeyCRM. Admin panel in Ukrainian, infrastructure managed by the platform, fee paid directly to Horoshop.

Shopify is stronger for global e-commerce but more expensive monthly and lacks native UA integrations. WooCommerce is flexible but requires self-hosting and ongoing updates. Custom development makes sense when the store logic goes beyond what a typical SaaS can handle.

For many typical Ukrainian e-commerce projects, Horoshop is a practical fit because of its launch speed, predictable cost, and native integrations.

05 Can you migrate a store from Prom, Shopify, WooCommerce, or Magento?

Yes. We migrate projects from Prom, Shopify, WooCommerce, Magento, Tilda, Wix, Bitrix, and custom CMSes.

The approach depends on volume: up to 1,000 products — XML/Excel export; 1,000 to 10,000 — careful automation with attribute mapping; 10,000+ — a separate migration plan with a pilot.

For critical projects we preserve old URLs with 301 redirects to preserve as many existing SEO signals as possible.

06 Will the store be ready for Google Ads, Shopping, and Meta Ads?

Starter packages include baseline analytics and tracking that allow advertising to launch after additional setup.

The full setup for launching ads — GTM, GA4 e-commerce events, Meta Pixel, Microsoft Clarity, Merchant Center feed, and PPC-optimized structure — is included in Performance and Business Pro.

This does not guarantee specific advertising results. We do not guarantee ROAS, sales, or rankings — those depend on niche, budget, competition, and catalog quality.

07 Do you help with Merchant Center, product feeds, and analytics?

For Performance and Business Pro: building the product feed in Google Merchant Center format, checking GTIN/MPN/categories/attributes, configuring the Horoshop ↔ Merchant Center connection, reviewing platform policies, and helping fix typical disapprovals.

Analytics: GA4 with e-commerce events, Search Console, Microsoft Clarity. Performance+ also includes GTM for flexible event management.

Ongoing optimization of advertising, campaigns, and Merchant Center after launch is a separate support service.

08 Can we manage the store ourselves after launch?

Yes. The Horoshop admin panel is designed to let the client's team handle daily store operations. Adding products, changing prices, running promotions, managing orders, and editing baseline SEO fields can be done without a developer.

We hand over access, a video walkthrough of the admin panel, and 7–30 days of post-launch support (depending on the package).

If you need ongoing support, that is a separate service we discuss after launch.

09 Who is Horoshop not the best fit for?

Horoshop is strong for typical Ukrainian e-commerce, but there are projects where a SaaS may be a constraint.

That includes: complex enterprise B2B systems with non-standard business processes, marketplace mechanics with multiple sellers, projects with deep custom logic, or tight integration with internal ERP/WMS systems.

For those cases it is more honest to either choose custom development or confirm with Horoshop in advance whether the required logic can realistically be implemented within the platform.

10 Who owns the store, domain, accounts, and data after launch?

Everything belongs to you: the store, domain, Horoshop account, content, products, customer base, ad accounts, Merchant Center, GA4, Google Tag Manager, and Search Console.

We connect as partners or managers and do not build critical infrastructure under our own ownership. If the cooperation ends, you can hand over access to other developers or take the store under your own management — with no dependency on us.

11 What is Horoshop?

Horoshop is a Ukrainian SaaS platform for building and running online stores. It comes with a built-in admin panel, product catalog, payment and delivery integrations, and marketing tools, and is one of the most widely used e-commerce platforms in Ukraine. Internationally, the same platform is offered under the brand Cartum (cartum.io). UPLIFY designs and builds stores on Horoshop / Cartum as a certified Expert Partner.

12 What is a Horoshop Expert Partner?

Expert is the top tier of Horoshop's official partner program. An Expert Partner has a verified track record of launched stores and a direct line to Horoshop's team for complex tasks. UPLIFY holds Expert Partner status, so the project is handled by a team with proven platform experience.

13 Does Horoshop have ready-made store templates?

Yes — Horoshop ships with ready-made design templates you can launch quickly. A template still needs catalog structure, content, integrations and ad setup before the store is ready to take orders, so our packages range from a fast template launch (Light) to a fully custom, ad-ready build (Business Pro).

14 Can you connect suppliers and dropshipping to a Horoshop store?

Yes. Horoshop supports supplier price-list import (XML / YML / Excel) and automatic stock-and-price sync — useful for dropshipping and large catalogs. We set up the import, field mapping and update schedule during the build so your catalog stays current and reduce repetitive manual work.

/ proof · trust, portfolio, expert status

How we back the claims.

50+stores launched on Horoshop
4+ yrsHoroshop Expert Partner (highest tier)
9published case studies with numbers
8,800+ SKUslargest catalog (OTAK)

Partnerships: Google Partner since 2021, Meta Business Partner, Horoshop Expert Partner (highest tier), Ringostat TOP-100. 50+ stores launched on Horoshop, 4+ years at the highest partnership tier, 9 published case studies with numbers, 8,800+ SKUs in the largest catalog (OTAK).

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