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How does UPLIFY launch a full e-commerce store in 3 weeks on Horoshop?

UPLIFY launched OTAK — a Ukrainian gadgets-chain e-commerce — on Horoshop in ~3 weeks while a long Magento build continued in parallel. 8,800+ SKUs imported, mobile-first responsive design, smart search, breadcrumbs, Nova Poshta + payment integrations, Microsoft Clarity for behavior analytics, API-driven catalog management — 100% ad-ready from day one.

HoroshopOTAKe-commerce launch8,800 SKU importMagento parallel buildNova PoshtaMicrosoft Clarityadmin-first managementmobile-first responsive designsmart searchbreadcrumbsUPLIFY case studyUkraineQ139583119
← cases · Horoshop · Gadgets
CASE · HOROSHOP · DEV ~3 WEEKS ● real data

OTAK — a gadgets store
in 3 weeks
instead of Magento.

Launching e-commerce for the OTAK gadgets chain on Horoshop while a long Magento build was in flight. 8,800+ SKUs, mobile-first, shipping / payment integrations, Microsoft Clarity — an ad-ready sales channel in ~3 weeks.

Time
~3 weeks
vs a long Magento cycle
Catalog
8,800+
SKUs imported
Platform
Horoshop
admin-first management
Readiness
100%
ad-ready from day one
client
OTAK · Gadgets chain
vertical
E-commerce · electronics / gadgets
domain
otak.com.ua
platform
Horoshop
context
in parallel with a long Magento build
catalog
8,800+ SKUs
/ tl;dr

case in 5 lines.

otak-horoshop-dev.json ● active
[01]problem::Long Magento build — the business was losing market opportunities
[02]solution::Horoshop launch in parallel — working sales channel in ~3 weeks
[03]catalog::8,800+ SKUs imported with filters, subcategories, search
[04]mobile::Mobile-first responsive design + admin-first management
[05]integrations::Nova Poshta + payments + Microsoft Clarity + API
$_
/ 01 · context and goal

from Magento couldn't keep up with the market to a controlled e-commerce ready to scale.

problem

Magento couldn't keep up with the market

The client was stuck in a long Magento build cycle, but the market wouldn't wait. They needed a working sales channel now, without waiting for the main platform to ship.

goal

Controlled e-commerce, ready to scale

Launch a controlled e-commerce foundation ready for traffic and scaling: categories and filters, product page, shipping, info pages, analytics — all admin-controlled.

/ 02 · what we did · scroll

framework: navigation → product cards → integrations.

STEP · 01NAVIGATION · STRUCTURE

Navigation, search, structure

Admin-controlled menu, smart search, breadcrumbs.

  • Admin-controlled header menu — no developer required
  • Smart search with autocomplete across 8,800+ products
  • Breadcrumb navigation for SEO
  • Filters and subcategories system
Horoshop adminSmart searchBreadcrumbsFilters
STEP · 02PRODUCT CARDS · MOBILE

Product cards and mobile

Gallery, discounts, stock, HTML tabs, mobile-first.

  • Product cards: gallery, discounts, stock, status
  • HTML tabs for payment / shipping / warranty FAQ
  • Mobile-first responsive design
  • Adapted navigation and category display
Product cardsHTML tabsMobile-firstResponsive
STEP · 03INTEGRATIONS · ANALYTICS

Integrations + analytics

Nova Poshta, payments, Microsoft Clarity, API, SSL.

  • Domain and SSL setup
  • Nova Poshta — shipping
  • Payment systems
  • Microsoft Clarity — heatmaps and behavior
  • API for catalog management
Nova PoshtaPaymentsClarityAPISSL
/ 03 · results

result: ~3 weeks — full 8,800+ SKU store launch on Horoshop.

A working sales channel, not just a "site" · admin-first · 100% ad-ready

Launch time
~3 weeks
Catalog
8,800+ SKUs imported
Admin control
menu, banners, promos — no developer needed
Ad readiness
100% from day one
Integrations
Nova Poshta · payments · Clarity · API
SEO
breadcrumbs · HTML tabs · meta
Mobile
responsive navigation and catalog
In parallel
Magento build continued
/ proof from production
OTAK store homepage on Horoshop · 8,800+ SKUs
OTAK store homepage on Horoshop · 8,800+ SKUs
~3 weeks
full 8,800+ SKU store launch on Horoshop
A working sales channel, not just a "site" · admin-first · 100% ad-ready
/ more cases

the same approach on other projects.

CASE · METABOARD GAMES

Board games · 2400% ROAS

Meta Ads strategy rebuild: from budget burn to a controlled sales system.

2,400%
ROAS · $1,743 → $41,958
MetaCatalogDPA
open →
CASE · META ADSFURNITURE

Furniture · 7.99

Scaling Meta Ads sales without raising cost-per-purchase for a furniture e-commerce store. Not a one-off …

7.99
× 7.99 return
AuditMeta StructureCatalog
open →
CASE · GOOGLE SHOPPINGSECURITY / CCTV

Security / CCTV · 12.25×

PMax from zero for a CCTV / video-surveillance store. Built a controlled model on priority product groups. 10.98M …

12.25×
1225% return
GA4Merchant CenterAudit
open →
all cases →
/ 04 · frequently asked questions

setting up HOROSHOP.

01Why Horoshop in parallel with Magento?

To avoid losing time and sales during a complex build cycle. Horoshop is a fast, controllable channel while Magento takes its time.

02What's included in a turnkey launch?

Structure setup, design, product import, mobile optimization, info pages, baseline integrations (shipping, payments, analytics).

03What data do you need to start?

A project brief with the essentials: product catalog (export), brand guide, list of integrations and contacts.

04Can the menu / banners be managed from the admin?

Yes — Horoshop admin lets you manage everything without a developer: categories, menu, banners, promotions, page content.

05How long does the launch take?

From 10 working days, depending on complexity. The OTAK case with 8,800+ SKUs took ~3 weeks including import, integrations, and analytics.

06Can development continue after launch?

Yes — products, promotions, CRM integrations, and marketplaces can be added gradually. Horoshop is a platform that grows with the business.

07What about SEO after a fast launch?

The baseline SEO foundation is in place at launch: breadcrumbs, HTML tabs with FAQ, meta data, clean URL structure, sitemap.xml.

08What does a turnkey Horoshop launch cost?

Depends on scope: catalog size, customizations, integrations. Baseline launch — from ~$850; with import and integrations — quoted individually.

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