Playbooks for e-commerce
UPLIFY operational playbooks
Step-by-step guides for how we launch each channel for online stores.
- Google Partner
- Horoshop Expert
- Source-checked
- Ukraine-based
-
PMax/Shopping
Board games in e-commerce: catalogue, feed and measurement
How to build board game advertising around the real entities in your catalogue: separate base games, expansions and editions, prepare the feed and verify purchase tracking.
- Shopping + PMax
- Merchant Center
- Product feeds
-
PMax/Shopping
Advertising a Children's Online Store: Policies, Feed and Privacy
An operational playbook for children's e-commerce: how to separate the adult buyer from the possible minor recipient, prepare the feed and landing pages, and keep control of the data you pass on.
- Shopping + PMax
- Merchant Center
- Product feeds
-
PMax/Shopping
Furniture store advertising: catalog, variants and shipping
How to prepare a furniture catalog for advertising: separate models, variants and modules, send real packaging and shipping data, and verify landing pages and purchases.
- Shopping + PMax
- Merchant Center
- Product feeds
-
TikTok Ads
TikTok for Ecommerce: The Baseline Campaign and Conditional Branches
The baseline for a measured TikTok web campaign is an event plan, a privacy review, a validated Pixel and a ready landing page and creative. Events API, catalog and Spark Ads are added only for the scenarios that call for them and do not block a regular launch.
- TikTok Catalog Ads
- Product feeds
- Conversion events
-
Telegram Ads
Telegram Ads for Ukrainian ecommerce: a practical playbook
The official Telegram Ads materials describe both a self-serve flow whose destination can only be a channel or bot, and separate rules for websites. This playbook shows how to confirm the link type available in your own account first, and only then build the funnel, the copy and the measurement plan.
- Telegram Ads platform
- Sponsored messages
- Ads account
-
Meta Ads
Meta Ads to a marketplace: when two cost layers appear and what to do about measurement
A breakdown of the conditions under which a seller pays both the marketplace and Meta for traffic, how to align the campaign objective with the conversion location and event, and what happens to audiences when there are no first-party site events.
- Facebook + Instagram
- Pixel + CAPI
- Conversion events
-
PMax/Shopping
Conversion Signal Quality in Performance Max: An Audit Before You Touch Bids
Performance Max optimizes toward the goals you configured, not the ones you had in mind. Here is how to read your conversion setup, find duplicates and low value events, and decide what to fix first.
- Shopping + PMax
- Merchant Center
- Product feeds
-
PMax/Shopping
Merchant Center suspended for Misrepresentation: how to diagnose the cause and prepare the account for a review
Misrepresentation rarely comes down to a single feed field. Here is how Google describes the policy, which site, account and business signals to review together, and in what order to get the account ready for a review request.
- Shopping + PMax
- Merchant Center
- Product feeds
-
GEO/AI-SEO
GEO for Ukrainian ecommerce: an honest playbook instead of myths
A practical sequence for Ukrainian online store owners: checking crawling and indexing, correct Product and Organization markup, content built around real customer questions, measurement in Search Console and Bing — and a clear list of what must not be promised.
- For e-commerce
- Wikidata + schema.org
- Structured data
UPLIFY is a Ukraine-based performance agency (Google Partner, Horoshop Expert) with a track record in Google Ads/PMax, Meta Ads, TikTok Ads, GEO/AI-SEO. These are our operational playbooks — step-by-step guides for how we set up each channel for e-commerce stores. Deeper than the service overview pages, more practical than blog posts.
Each playbook connects verifiable platform mechanics, store data and launch checkpoints. Client outcomes live separately in our public case studies; the guides do not turn one result into a promised ROAS.
FAQ
How does a playbook differ from a service page?
A service page (e.g. /performance-max-google-shopping/) is positioning — what we do, for whom, proof cases. A playbook is operational depth — how we do it step by step, which problems we solve, which feed attributes are critical, which audience signals work. One playbook = one operational plan.
Why read a playbook if I can just hire UPLIFY?
To understand the methodology upfront: what's included, what to expect, what data to provide. Reduces 'buying blind' risk and speeds up onboarding when work starts.
Can I use the playbook myself, without UPLIFY?
Yes. A playbook provides a working review order, while feed, analytics and ad-account access remain with the store team. Use it to review a vendor or execute the parts your team has the access and expertise to handle.
What happens after I submit a brief?
UPLIFY clarifies the goal, available data and project constraints. We then recommend a verifiable next step — an audit, consultation or agreed scope of work — without automatically committing you to a launch.