UPLIFY23 checks

Demonstration report

A store audit as a business system, not a visual checklist

We connect ad promise, navigation, product, checkout, measurement and economics. Every task has evidence, an owner and acceptance criteria.

Evidence status: Demonstration report
Source: Synthetic data and full module coverage
Period: Synthetic 30 day window

The store and metrics are synthetic. This demonstrates depth, not a client result.

Control snapshot

1,000 product views synthetic snapshot
82 carts 8.2% of views
35 checkout starts 42.68% of carts
18 purchases 51.43% of starts

The 90 second view

Fix Show delivery, returns and availability before the CTA.
Simplify Resolve the mobile variant state defect in the shared template.
Do not rebuild everything Preserve category architecture and the checkout platform.

What was checked and where confidence ends

Sources

Home, category, search and 30 products
Cart and checkout on two devices
Trust, policies and Merchant signals
Synthetic GA4 funnel and backend

Coverage

30 products across categories, prices, stock and variants, five templates and two device journeys.

Limitations

SKU margin and qualitative drop reasons are unknown, so no financial upside is claimed.

Measurement confidence

Funnel reconciled with the backend model

1,000 product views produced 82 carts, 35 checkout starts and 18 purchases. Rates are 8.2%, 42.68% and 51.43%, calculated from those components.

23 checks

Full audit map

The three decisions above give an executive summary. The complete review register below shows the checks behind those decisions.

This page shows 23 of 23 checks in the demonstration register. A client report also links each check to its source, accountable role, and working artifact.

Check	Priority	Decision	What we established
01 Offer, trust, and commercial termsPurchase terms should be known before the CTA and written consistently across the journey.
ST-01	P0	Fix	Show delivery beside the CTA on all 30 products.	Cost or timing appears later on 24 of 30 products.
ST-02	P1	Align	Use one return-policy statement.	The product, cart, and policy should not create different expectations.
ST-03	P2	Prove	Add specific trust evidence.	Generic badges without explanations do not address the buyer's risk.
ST-04	P2	Show	Expose stock and dispatch timing before the decision.	The statement must reflect the actual product state.
ST-05	P3	Protect	Do not overload the CTA with extra messages.	Terms support the decision but should not compete with the primary action.
02 Catalog, search, and merchandisingThe category architecture works; selection and SKU economics need development.
ST-06	P1	Fix	Show active filters and their effect.	The shopper should understand why the list changed.
ST-07	P1	Verify	Handle zero-result searches.	Synonyms and suggested categories preserve high-intent demand.
ST-08	P2	Protect	Keep the clear category hierarchy.	It covers the main intents and is not a confirmed blocker.
ST-09	P2	Segment	Add margin and stock to SKU priority.	Popularity without economics can promote an unprofitable product.
ST-10	P3	Monitor	Maintain a zero-result query list.	Repeated demand informs both catalog and content work.
03 Product page and mobile stateA full redesign is unnecessary; there is a specific variant-state defect.
ST-11	P0	Fix	Keep the selected variant after gallery use.	The mobile journey resets selection on four of 12 products.
ST-12	P0	Test	Add the active variant to cart.	Adding the default variant risks an incorrect order.
ST-13	P1	Show	Tie price and stock to the active variant.	Changing an option should immediately update commercial state.
ST-14	P2	Explain	Add concise size or compatibility guidance.	Guidance reduces uncertainty without adding another step.
ST-15	P3	Protect	Keep simple products free of variant logic.	The defect belongs to the product-variant template, not the whole catalog.
04 Cart, checkout, and measurementThe 42.68% rate locates risk between cart and checkout, while the cause still needs a controlled test.
ST-16	P1	Investigate	Test earlier delivery-threshold visibility.	35 / 82 = 42.68%; the threshold first appears in cart.
ST-17	P1	Reconcile	Trace one purchase from UI to analytics.	Transaction ID, value, and items must pass without a duplicate.
ST-18	P2	Protect	Do not change checkout platform without a blocker.	In the synthetic model, 18 of 35 starts complete a purchase.
ST-19	P2	Measure	Capture payment-error reasons without personal data.	A rejection and a technical error need different actions.
05 SEO, GEO, and quality controlVisibility develops after friction is removed, with a stable set of control templates.
ST-20	P1	Align	Match Product schema to the active variant.	Markup price and stock must match the visible page.
ST-21	P2	Develop	Answer selection and delivery questions.	A verifiable answer helps both the shopper and AI systems.
ST-22	P2	Monitor	Check five templates on two devices.	A template regression scales across the catalog.
ST-23	P3	Document	Assign every quality signal to an accountable role.	An alert without ownership does not become a fix.

Priority decisions with evidence

Fix

Delivery and returns appear after the decision

Source: product, cart and checkout. Period: snapshot. Status: synthetic. Confidence: high. Coverage: 30 products and two checkout journeys.

Observation: 24 of 30 products do not show shipping cost and time near the CTA.
Decision logic: This may explain loss before cart, but six complete cards do not provide causal proof.
Action and verification: The product manager and product designer add one shared block. Acceptance: 30 / 30 products show terms before CTA and match checkout and policy.

Fix

The mobile variant selector loses state

Source: mobile QA and session model. Period: snapshot. Status: synthetic. Confidence: high. Coverage: 12 variant products and two browsers.

Observation: On 4 of 12 products, gallery use resets selection and the CTA adds the default variant.
Decision logic: This template defect risks a wrong order. Simple products are unaffected, so no full redesign is needed.
Action and verification: The frontend engineer fixes component state. Acceptance: selection persists through gallery, cart and back navigation on 12 / 12 products with an automated regression.

Investigate

Low cart to checkout may be offer, not interface

Source: synthetic funnel and cart review. Period: 30 days. Status: metric plus hypothesis. Confidence: medium. Coverage: 82 carts and 35 starts.

Observation: 35 / 82 = 42.68%; shipping threshold first appears in cart.
Decision logic: Pricing surprise is plausible, but comparison, saved carts and seasonality are alternatives.
Action and verification: The CRO specialist tests earlier delivery messaging. Acceptance: checkout starts / eligible carts, AOV and margin guardrails, one variable and a stop rule.

What works and should not change

Preserve category architecture and checkout platform

Navigation covers major intents, checkout completes orders and blockers are localized to the product template.

No replatforming without a proven platform ceiling and business case.

Target state and change rules

Target state

The product explains terms before the CTA, variant state persists, checkout is measured, and catalog priorities use demand and margin.

How we test

The state defect is fixed first, followed by a separate test of earlier delivery messaging.

When we roll back

The test stops if purchases, average order value, or margin falls; the technical defect does not roll back to the wrong variant behavior.

The 7, 30 and 90 day plan

7 days

Fix variant state and align terms.
Owner
Frontend engineer and ecommerce manager

Acceptance criteria
Selection persists on 12 / 12 products, and commercial terms match across product, cart and checkout.
30 days

Publish delivery block and CRO test.
Owner
Product manager and CRO specialist

Acceptance criteria
The test changes one block, AOV and margin remain within guardrails, and breaching a guardrail stops the test.
90 days

Improve merchandising by SKU economics.
Owner
Growth lead and merchandising manager

Acceptance criteria
Every prioritized SKU has recorded margin, stock and demand evidence.

What the client receives

Owner decision
Template evidence map
Funnel reconciliation
Implementation ready tasks
Platform feasibility and recheck

Method and appendices

Five-template and two-device map
23-finding register with accountable roles
Funnel reconciliation and ecommerce event dictionary
QA scenarios, monitoring, and release log

Need a store audit that becomes team tasks?

We show the cause, protected elements and acceptance criteria for every fix.

Discuss an audit for your business