PPC
Mykhailo Borovyk
PPC Specialist · Google Ads + GMC
Campaign launches, audits, and optimization for e-commerce. Specialty — Search, Google Shopping, Performance Max, YouTube, GDN.
Biography
Focused on Google Ads + Google Merchant Center. Leads 14+ active Google Ads engagements at UPLIFY, including PMax, Search, and Shopping cases. Prepares creative briefs and builds reporting dashboards in Looker Studio.
Deep expertise in GMC: feed quality, item-level disapprovals, product disapprovals, attribute optimization. Author of UPLIFY's "Google Merchant Center" playbook and blog posts on Google Ads structure and GMC errors.
GMC ↔ Horoshop / Shopify / OpenCart integrations are a standard part of his engagements.
Published playbooks and articles
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