What is Mykhailo Borovyk's role at UPLIFY?
Mykhailo Borovyk is a PPC Specialist at UPLIFY focused on Google Ads and Merchant Center. He works across Search, Shopping, Performance Max, YouTube, feeds, measurement, and reporting for e-commerce.
PPC
Mykhailo Borovyk
PPC Specialist · Google Ads + Merchant Center
Launches, reviews, and optimizes Google Ads for e-commerce. His core focus is Search, Shopping, Performance Max, Merchant Center, YouTube, and reporting.
Biography
He works across Google Ads and Merchant Center, including Search and Shopping structure, Performance Max, measurement, and budget analysis. He also prepares creative briefs and Looker Studio reports.
He reviews feed quality, item disapprovals, attributes, and consistency between Merchant Center and store pages. The cause of an issue is determined from the account's diagnostics, not from a universal template.
He works with Merchant Center integrations for Horoshop, Shopify, and OpenCart when they are part of the agreed project scope.
Published playbooks and articles
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