Performance MaxMeta Ads (Pixel + CAPI)TikTok AdsGoogle Merchant CenterGA4 + GTM + ClarityMentor + team lead
Anastasiia Lytvynenko — Team Lead · PPC Specialist UPLIFY Team Lead
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Anastasiia Lytvynenko

Team Lead · PPC Specialist

4+ years in PPC and end-to-end e-commerce work. Leads premium PMax + Meta Ads engagements, mentors new PPC specialists on the team.

2
active certifications
4+
роки в PPC
44+
Google Ads · 14+ Meta · 13+ website projects
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Biography

Specializes in Google Ads, Meta Ads, TikTok Ads, Google Merchant Center, GA4, GTM, Microsoft Clarity, Horoshop. Launches stores on Shopify, runs international e-commerce projects.

Has led 44+ active Google Ads + 14+ Meta Ads engagements at UPLIFY. As team_lead, mentors new PPC specialists and shapes internal best-practices.

Author of the UPLIFY benchmark "Performance Max UA E-commerce 2026 H1" — median ROAS 9.88× across 41 projects.

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Specialization

Performance MaxMeta Ads (Pixel + CAPI)TikTok AdsGoogle Merchant CenterGA4 + GTM + ClarityMentor + team_lead
G
Google Ads · Skillshop
Skillshop certificate 1
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G
Google Ads · Skillshop
Skillshop certificate 2
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