Anastasiia Lytvynenko

Team Lead · PPC Specialist

4+ years in PPC and end-to-end e-commerce work. Leads premium PMax + Meta Ads engagements, mentors new PPC specialists on the team.

Biography

Specializes in Google Ads, Meta Ads, TikTok Ads, Google Merchant Center, GA4, GTM, Microsoft Clarity, Horoshop. Launches stores on Shopify, runs international e-commerce projects.

Has led 44+ active Google Ads + 14+ Meta Ads engagements at UPLIFY. As team_lead, mentors new PPC specialists and shapes internal best-practices.

Author of the UPLIFY benchmark "Performance Max UA E-commerce 2026 H1" — median ROAS 9.88× across 41 projects.

Specialization

Performance Max
Meta Ads (Pixel + CAPI)
TikTok Ads
Google Merchant Center
GA4 + GTM + Clarity
Mentor + team_lead

Credentials & experience

GGoogle Ads · Skillshop2 active certifications

4+Досвід4+ роки в PPC

ΣEngagement'и44+ Google Ads · 14+ Meta · 13+ website projects

MMentor roleМенторить нових PPC-спеціалістів UPLIFY

Published playbooks and articles

PlaybookFurniture E-commerce Advertising: Meta Ads + PMax + ROAS Stack

PlaybookMeta Ads for Online Stores: Pixel + CAPI, Dynamic DPA, ROAS

PlaybookPerformance Max for Online Stores: Setup, Asset Groups, ROAS

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