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How are Horoshop and Prom different?
Horoshop supplies a hosted CMS for a store on your domain. You acquire traffic through your own marketing. Prom combines its marketplace catalog, buyer app and a seller website under the chosen package.
Distinguish three Prom scenarios: marketplace orders, a prom.ua subdomain and a custom-domain website. Charges differ. Both are hosted platforms, not unrestricted access to their underlying code.
Prom: seller website and marketplace ↗
Which platform fits a brand store?
For a separate store, check the design, categories, analytics, integrations and team access you need. For a marketplace, assess category demand, product visibility, seller rules and margin after fees.
The right choice depends on the job. Testing a new channel does not require closing your current site; opening your own site does not make ads free. Test your actual catalog and checkout before committing.
| Your goal | Consider | Decision condition |
|---|---|---|
| Enter a marketplace catalog | Prom | Check category demand, fees and margin. |
| Build a separate brand store | Start with Horoshop; compare Prom Site too | Compare design, integrations and your own marketing costs. |
| Add a marketplace to your existing store | Horoshop + Prom | Agree catalog source, inventory and order handling. |
How should you compare Horoshop and Prom pricing?
Horoshop subscription and UPLIFY work are separate. Basic is the UAH 288 monthly equivalent, available only with annual payment. Standard is UAH 816/month on annual billing or UAH 1,020 paid monthly. Advertising product feeds are available from Standard.
Prom packages have different limits and access terms. A temporary introductory offer is not the standard price for every seller. Check eligibility, duration, custom-domain access and account balance. Do not count a deposited balance again on top of fees already charged against it.
When does Prom charge UAH 10 per order?
Official guidance describes a basket fee for a Prom website on a custom domain. Exceptions include Prom payment, installments, duplicate orders and owner or manager tests. A prom.ua subdomain follows different rules.
Illustration: of 200 baskets, 150 incur the fee, producing UAH 1,500 in charges. This is not total Prom cost or a client result. Do not add an arbitrary 6% ProSale fee to the same baskets without checking order source and applicable rules.
| Item | Illustrative example |
|---|---|
| Total baskets | 200 |
| Exempt baskets | 50 |
| Chargeable baskets | 150 |
| Fee per basket | UAH 10 |
| This fee only | UAH 1,500 |
Prom: basket fee and exceptions ↗
Which other costs belong in the comparison?
Use the same period for subscription, launch work, channel fees, payment, delivery, advertising, CRM and support. Prom delivery charges are conditional per-order costs, not a universal UAH 30 monthly subscription.
A separate store also needs marketing, a domain and a payment provider. Catalog and order allowances can affect Horoshop pricing. A claim that Prom becomes more expensive after 200 orders is unreliable without payment mix and margins.
Which features should you test?
Run one real-product workflow: search, category, filters, variants, payment, delivery and CRM handoff. Confirm the chosen plan supports it rather than relying on a general feature list.
Prom can use a custom domain. Check API access, custom design and B2B workflows separately on each platform. Full control does not mean you can replace any checkout or modify hosted server code.
What happens to customer and order data?
Check order access, customer exports, CRM, analytics and staff roles. Identify which data from your current store can actually be transferred and under what conditions.
An order contact is not automatic permission to send marketing emails. We do not call marketplace data ownerless or promise unrestricted customer-list use. Access and marketing workflows depend on permissions and applicable rules.
How do SEO and GEO differ?
A Prom website can receive organic traffic and has SEO settings. Horoshop also provides SEO tools. Metadata fields do not replace keyword research, category content, internal links or indexation checks.
For GEO, focus on accessible pages, clear store information, current facts and sources. A platform or Schema.org markup does not guarantee ChatGPT recommendations. Measure actual mentions, prompts and referrals.
Can you run Google Ads and Meta Ads?
Prom explicitly describes external advertising for a separate seller website. Horoshop offers integrations and feeds, with availability depending on plan. Check Merchant Center, domain, events and catalog compatibility in either case.
Make a test purchase before launch and reconcile purchase, value, currency and duplicates. GTM access or an installed Pixel does not prove measurement accuracy. A different store’s historic ROAS is not your new store’s forecast.
Which is faster to launch?
Timing depends on products, images, structure, payment and delivery readiness. A ready-made design reduces design work but does not resolve bad catalog data or missing sales terms.
For UPLIFY launches, agree materials, scope and timing before payment. Current Horoshop project fees: Light UAH 19,900, Standard UAH 34,900, Performance UAH 49,900 and Business Pro UAH 79,900. CMS subscription is separate; importing prepared data is not writing every product page.
Can Horoshop and Prom work together?
Horoshop supports a Prom catalog XML export. Define your data source, configure categories and attributes, then check prices, images, variants and update rules.
Automatic file generation is not instant bidirectional order synchronization. Documentation describes updates within a day and specific inventory and bilingual-export requirements. Check the Prom-side import and prevent out-of-stock sales.
Horoshop: XML export for Prom ↗
How do you migrate from Prom to Horoshop?
Start with an export sample. Reconcile SKUs, variants, categories, images and transferable fields. Agree customer, order and page-data availability separately; do not promise to move everything without checking.
For a custom domain, map old URLs, replacements and available redirects. A marketplace subdomain does not automatically grant control over all redirects. Check key URLs, indexing and checkout after launch; unchanged rankings are not guaranteed.
Which option fits growth?
Compare margin after applicable costs, order sources, repeat purchases and operational constraints. SKU or order count alone does not identify the best platform.
For B2B, check customer-group pricing, dealer access and accounting integration. Two channels need inventory, order and ownership rules. Record the choice against requirements instead of assuming a universal break-even threshold.
What about multiple languages and markets?
Check actual support for the languages you need in the storefront, catalog and imports. Review product translations, URLs, canonicals and hreflang where supported. A language button is not proof of a complete translation.
Cross-border sales also require payment, shipping and service terms for the destination market. Ukraine’s prices and search demand do not automatically apply worldwide.
Questions before choosing a platform
Can Prom use a custom domain?
Yes. Prom distinguishes a custom-domain website from a prom.ua subdomain. Fees and terms differ; check your current package and order source.
Does the UAH 10 fee apply to every Prom order?
No. It concerns custom-domain basket orders, with exceptions for Prom payment, installments, duplicates and tests. Marketplace and subdomain rules differ.
Is Horoshop guaranteed to be cheaper?
No. Compare the same period, plan, setup, order sources, payments, advertising and support. There is no universal order count at which one platform is always cheaper.
Can you keep Prom after launching Horoshop?
Yes, as a separate channel. XML exports help transfer catalog data, but update rules, inventory and order handling need separate configuration and tests.
Does Horoshop guarantee SEO or ChatGPT mentions?
No. It supplies technical tools; keywords, content, indexing and observed AI mentions require separate work and measurement.
What do you need for a recommendation?
Your current site, a catalog sample, required features, markets, payment mix and available cost data. We agree the platform and scope after checking requirements.
Further reading
- Horoshop pricing and launch costs
- Horoshop / Shopify
- UPLIFY development packages
- Migration plan (Ukrainian)
Compare options for your store
Tell us about your catalog, required features and current sales channels. We will check requirements and agree the scope before payment.