Official Telegram Ads
for Ukraine + International TON.

(1) Officially, you pay Telegram (not the channel admin) — documents, legal protection and taxes are included, per Telegram's Ad Platform. (2) Guaranteed display and moderation — channel admin cannot remove your ad. (3) 0% bot traffic — confirmed by Telegram. (4) Targeting with 8 parameters: topics, channels, geo, CRM, device, language, subscribers, search. (5) UTM + Pixel for conversion tracking. (6) Security: no risk of your account being blocked due to spam complaints. Note: these capabilities apply to Ukraine launches via our official reseller partner Netpeak; the international TON-based ad platform may expose only a subset.

For the Ukraine flow: minimum ad budget €500 (set by Telegram), service fee €500/month, plus a 15% reseller commission on the ad budget — standard rate of our official reseller partner Netpeak. Example for a €500 budget: €575 on ads + €500 service = €1,075 first month. For international campaigns through the TON-based ad platform, pricing and minimum budgets are confirmed individually.

For the Ukraine flow: 3–5 business days from offer to first display — payment (1 day), landing + creatives review (1-2 days), Ads Manager setup + campaign creation (1 day), Telegram moderation (1-3 days depending on niche). Complex niches (finance, medicine) may need up to 7 days for moderation. International TON launches depend on account setup and crypto payment timing — confirmed individually.

160 characters max. Telegram is a meta-dense environment, and you need to fit in. You can add one premium emoji at the start for visual emphasis. The text description should be clear and intent-straightforward.

Six: Text + Premium Emoji, Text + Image Mobile/Desktop, Video (15 sec), Bot Ads (CTA to launch a bot), Search Ads (in search results). We choose the format for your product — e-commerce works well with Image Mobile, B2B with Desktop, education with Bot. Available in the Ukraine reseller flow; the TON-based ad platform may expose a subset of formats.

You can specify a list of channels where your ad should appear (whitelist) or where it should NOT (blacklist). This is critical for brand safety. For example, a premium product ad should not appear on low-tier channels. The Ukraine reseller flow exposes 50,000+ channels with transparent statistics (per Telegram Ad Platform, as of 2026). The TON-based ad platform may not expose this whitelist/blacklist control.

Yes. Upload hashed customer phone numbers (SHA-256) — Telegram finds these people in its database and shows them ads (remarketing) or excludes them (to save on existing customers). You can also create lookalike audiences from your database. CRM match is available in the Ukraine reseller flow; TON-based ad platform capability differs.

UTM parameters in all links → track traffic in GA4 with breakdown by campaigns / channels. Pixel Tag tracks conversions (purchase, lead). In the report: CPM, CTR, impressions, clicks, conversions, and breakdown by channels — see which ones perform. Reporting completeness applies to the Ukraine reseller flow; TON-based ad platform reporting may differ.

Depends on the niche. Average €0.10–€0.30 per subscriber in Ukrainian e-commerce / content channels (UPLIFY data, 50+ campaigns, 2024–2026). For narrow B2B niches — €0.30–€0.80. We launch a pilot budget of €100–€200 to determine CPS (cost per subscriber), then scale on optimal channels.

Yes. Geo-targeting by IP allows ads to show only in a specific city (e.g., Kyiv, Lviv, Dnipro). Additionally, filter by topics: "local news", "city events". Ideal for restaurants, salons, local services.

Most difficult: cryptocurrencies (often blocked), casinos/betting (prohibited), MFIs (strict rules), pharmaceuticals (no license—no go). Moderately difficult: finance, dating, medical services—certificates required. Easy: e-commerce, education, software, HoReCa, travel, beauty.

Your data stays yours: UTM structure, Pixel Tag, statistics, audiences (CRM hashes). Ads Manager account ownership depends on the flow — for the Ukraine reseller setup, the campaign sits inside our reseller partner Netpeak's account, but creatives and data are exportable to you. For TON (The Open Network) international launches, the client portal is set up under your control where the format allows. No technical lock-in either way.

TON (The Open Network) is the blockchain payment rail Telegram uses for advertisers outside official reseller markets. Brands deposit budget in TON-equivalent crypto, run campaigns through a self-serve TON-based ad platform, and get a different feature set than the Ukraine reseller-flow Ads Manager — fewer documentation options, simpler reporting, and crypto-only payment. UPLIFY runs international Telegram Ads case-by-case via this client portal; setup, available formats, and timing are confirmed before launch.