Text + Premium Emoji
How does UPLIFY run Telegram Ads for Ukraine vs international markets?
UPLIFY launches Telegram Ads two ways. For Ukraine: full reseller-side setup via our official reseller partner Netpeak (8 targeting parameters, 6 ad formats, 50,000+ channels, official documentation). For international markets: case by case through a TON-based ad platform, where formats and payment may differ.
UPLIFY, a Ukraine-based, remote-first AI-driven performance marketing agency, helps e-commerce and B2B brands launch Telegram Ads in Ukraine and selected international markets. For Ukraine, we work through our official reseller partner Netpeak and can provide the full reseller-side setup. For international campaigns, we work case by case through a TON (The Open Network) blockchain payment client portal, where available formats, targeting, payment flow and documentation may differ.
Most clients think: "pay the channel admin directly — it's cheaper." Formally yes. In reality — no documentation, legal protection, guaranteed impressions, 0% bot traffic confirmation, multichannel targeting. Most importantly — risk of your business account being blocked due to spam complaints. The comparison below applies to Ukraine launches via our official reseller partner; international TON-based campaigns may differ in operational details.
Not just "text with emoji." Telegram Ads offers six fundamentally different formats — tailored for various products and objectives. Below are 4 real screenshots + 2 LIVE videos from our launched campaigns, plus mockups for formats where display depends on the final product.
A distinct live scenario: your ad is embedded within the video content of a channel. This is not a separate format — it's how Video Ads work from the viewer's perspective when watching content from a selected channel.
Official Telegram Ads is not about "random channel displays". 8 independent targeting parameters can be combined in the Ukraine reseller flow. Note: the international TON-based ad platform may not expose all of these — we confirm the available targeting before launch.
50+ categories: business · lifestyle · tech · education · news · travel · fashion · health
Whitelist / blacklist — you control where to appear (or NOT appear)
Countries · regions · cities · language-based. Target up to regional centers
Upload hashed customer phone numbers → show or exclude precisely to them
Target by Telegram interface language + channel content-language
iOS · Android · Desktop · separately. Useful for mobile-app ads
Retarget those subscribed to your channel — repeated impressions
Display ads when users search for specific words in Telegram
Goal · Audience · Budget · Creatives. Agreement on offer and commission.
Ukraine flow: ad budget (€500+) + service fee + 15% reseller commission via our partner Netpeak · official documents for legal entity. International TON flow: payment terms (incl. crypto) confirmed individually before launch.
Landing page check · ad copy (up to 160 chars) · UTM tags
Registration in Telegram Ads · campaign creation · Pixel Tag
You receive credentials — monitor statistics independently
Telegram reviews ads · complex niches — up to 7 days
Display starts · daily monitoring · optimization for CPM/CTR
Weekly report with channels · KPI · recommendations for next week
Drive store traffic from users interested in your niche. Typically lower CPM than Meta/Google for niches with inexpensive leads.
SaaS · Consulting · Business services. Targeting topics like "business", "entrepreneurs", specific B2B channels.
Online education, workshops. Channels focused on "education", "self-development" — high-intent audience.
Most cost-effective way to grow your Telegram subscribers. Average cost per subscriber — €0.1–€0.3.
Bot-ads direct to the bot's start. Ideal for lead generation with automatic qualification.
iOS/Android installs. Device-targeting + topic-targeting — more cost-effective than meta-app-install campaigns.
Three price components for the Ukraine reseller flow. No hidden fees, with official documentation. International TON-based campaigns are scoped and priced individually.
Telegram Ads are not a magic bullet. Some niches won't pass moderation. Certain products perform better on other channels. We show this honestly to save you time.
Completely banned by Ad Policy. No chance of passing moderation.
Most crypto ads are blocked. Exceptions for large licensed exchanges with documentation.
Require local licenses + disclaimers. High standards for "actual annual interest rates".
No without health ministry licenses + certificates. Registered products pass moderation, but slowly.
Long storytelling doesn't work here. Clear value proposition + CTA in one sentence needed.
For complex niches, expect up to a week. Not suitable if you need to launch "tomorrow".
9 key concepts specific to official Telegram advertising.
(1) Officially, you pay Telegram (not the channel admin) — documents, legal protection and taxes are included, per Telegram's Ad Platform. (2) Guaranteed display and moderation — channel admin cannot remove your ad. (3) 0% bot traffic — confirmed by Telegram. (4) Targeting with 8 parameters: topics, channels, geo, CRM, device, language, subscribers, search. (5) UTM + Pixel for conversion tracking. (6) Security: no risk of your account being blocked due to spam complaints. Note: these capabilities apply to Ukraine launches via our official reseller partner Netpeak; the international TON-based ad platform may expose only a subset.
For the Ukraine flow: minimum ad budget €500 (set by Telegram), service fee €500/month, plus a 15% reseller commission on the ad budget — standard rate of our official reseller partner Netpeak. Example for a €500 budget: €575 on ads + €500 service = €1,075 first month. For international campaigns through the TON-based ad platform, pricing and minimum budgets are confirmed individually.
For the Ukraine flow: 3–5 business days from offer to first display — payment (1 day), landing + creatives review (1-2 days), Ads Manager setup + campaign creation (1 day), Telegram moderation (1-3 days depending on niche). Complex niches (finance, medicine) may need up to 7 days for moderation. International TON launches depend on account setup and crypto payment timing — confirmed individually.
160 characters max. Telegram is a meta-dense environment, and you need to fit in. You can add one premium emoji at the start for visual emphasis. The text description should be clear and intent-straightforward.
Six: Text + Premium Emoji, Text + Image Mobile/Desktop, Video (15 sec), Bot Ads (CTA to launch a bot), Search Ads (in search results). We choose the format for your product — e-commerce works well with Image Mobile, B2B with Desktop, education with Bot. Available in the Ukraine reseller flow; the TON-based ad platform may expose a subset of formats.
You can specify a list of channels where your ad should appear (whitelist) or where it should NOT (blacklist). This is critical for brand safety. For example, a premium product ad should not appear on low-tier channels. The Ukraine reseller flow exposes 50,000+ channels with transparent statistics (per Telegram Ad Platform, as of 2026). The TON-based ad platform may not expose this whitelist/blacklist control.
Yes. Upload hashed customer phone numbers (SHA-256) — Telegram finds these people in its database and shows them ads (remarketing) or excludes them (to save on existing customers). You can also create lookalike audiences from your database. CRM match is available in the Ukraine reseller flow; TON-based ad platform capability differs.
UTM parameters in all links → track traffic in GA4 with breakdown by campaigns / channels. Pixel Tag tracks conversions (purchase, lead). In the report: CPM, CTR, impressions, clicks, conversions, and breakdown by channels — see which ones perform. Reporting completeness applies to the Ukraine reseller flow; TON-based ad platform reporting may differ.
Depends on the niche. Average €0.10–€0.30 per subscriber in Ukrainian e-commerce / content channels (UPLIFY data, 50+ campaigns, 2024–2026). For narrow B2B niches — €0.30–€0.80. We launch a pilot budget of €100–€200 to determine CPS (cost per subscriber), then scale on optimal channels.
Yes. Geo-targeting by IP allows ads to show only in a specific city (e.g., Kyiv, Lviv, Dnipro). Additionally, filter by topics: "local news", "city events". Ideal for restaurants, salons, local services.
Most difficult: cryptocurrencies (often blocked), casinos/betting (prohibited), MFIs (strict rules), pharmaceuticals (no license—no go). Moderately difficult: finance, dating, medical services—certificates required. Easy: e-commerce, education, software, HoReCa, travel, beauty.
Your data stays yours: UTM structure, Pixel Tag, statistics, audiences (CRM hashes). Ads Manager account ownership depends on the flow — for the Ukraine reseller setup, the campaign sits inside our reseller partner Netpeak's account, but creatives and data are exportable to you. For TON (The Open Network) international launches, the client portal is set up under your control where the format allows. No technical lock-in either way.
TON (The Open Network) is the blockchain payment rail Telegram uses for advertisers outside official reseller markets. Brands deposit budget in TON-equivalent crypto, run campaigns through a self-serve TON-based ad platform, and get a different feature set than the Ukraine reseller-flow Ads Manager — fewer documentation options, simpler reporting, and crypto-only payment. UPLIFY runs international Telegram Ads case-by-case via this client portal; setup, available formats, and timing are confirmed before launch.
Describe your task in 2-3 sentences. We'll respond the same business day. We'll review your accounts, showing growth opportunities and areas for improvement. Free. No obligation.
Form or Telegram. We respond within the business day.
30-minute introduction — whichever suits you best: phone, Telegram, Viber, or email.
Growth roadmap for 30/60/90 days, collaboration package — free of charge.