How does UPLIFY drive 24× ROAS on a ~$3.30/day Google Ads budget?
UPLIFY rebuilt a dormant Google Ads account into a 12-month PMax engine that produced 24.70× ROAS on a ~$3.30/day budget. ₴1.33M revenue from ₴53.9K spend, 876 purchases, 4.05% cost-of-sales for a Ukrainian tactical-gear retailer (Feb 2023 – Feb 2024). Stack: feed-first PMax, weekly underperformer culling, asset refinement.
A steady stream of orders for a tactical apparel and gear store on a minimal budget. Cost-of-sales 4.05% · we revived a dormant account and held the unit economics for 12 months straight. Numbers below shown in the source currency (UAH) — figures in screenshots are direct exports from Google Ads.
The account had been unused for an extended period: stale data, likely issues with the feed and conversion tracking. Before launch — full diagnosis, fix the issues, restore the connections.
Build a steady stream of orders at a daily budget of $2.50–$3.50 with controlled economics: focus on cost-of-sales, ROAS, and CPA within margin tolerance.
GA4, Merchant Center, tracking validation — the foundation rebuilt from scratch.
Feed-first + asset-based expansion; tight segmentation.
Underperformer cleanup, asset management, cost-of-sales monitoring.
876 purchases + 230 calls · CoS 4.05% · a year of stable economics
Full audit: Merchant Center feed health, conversion accuracy, account links, historical performance. Before relaunch we fix every issue we find.
On a $3–$4/day budget the algorithm has less data to learn from. Correct conversion-value pass-through to GA4 is the fuel for tROAS and Maximize Conversion Value bidding.
Tight feed-first segmentation, weekly removal of underperformers, minimal structure that doesn\'t dilute learning across audience-expansion until you have stable signal.
Feed-first for small budgets — focus on actual product demand. Expanded reach scales better when you have material to show outside the catalog.
Cost-of-sales (CoS), ROAS, and CPA. CoS shows whether ads are eating margin; ROAS shows return; CPA controls customer-acquisition cost.
Daily — spend and product control. Weekly — feed cleanup, weak-segment audit, asset-group refinement.
Depends on demand volume. PMax works where there\'s stable search intent and a feed. For niche B2B with low volume — manual Search + Shopping is better.
In tactical niches, the phone often beats online checkout. 230 calls in 12 months is a separate lead channel that doesn\'t show up in standard ROAS.
Describe the task in 2-3 sentences. We reply within the same business day. We will look at your accounts and show where you are growing and where you are losing money. Free. No commitment.
Form or Telegram. We reply within the business day.
30 min intro — your choice of channel: phone, Telegram, email.
Growth-points map for 30/60/90 days, scope of work — free.
