How do you grow Google Ads ROAS without scaling budget burn?
UPLIFY restructured a chaotic Google Ads account for a sports-nutrition store: removed campaign overlap, segmented by audience temperature, fixed conversion-value pass-through. Result over 5 weeks: ₴2.36M (~$56K) revenue from ₴116K spend (ROAS 20.32×, +38% vs prior period), AOV grew 53% (₴1,899 → ₴2,900). Stack: PMax + Search + Shopping + Customer Match LTV remarketing.
Spend ₴116K → ₴2.36M (~$56K) revenue on Google Ads. ROAS grows when there's control: removed conflicts → lifted order value → scaled.
Campaigns had been added ad-hoc and overlapped each other. Raising the budget caused efficiency to drop. Without transparency it was impossible to tell what to scale and what to turn off.
Grow sales volume without losing profitability; make the account transparent and controllable; clearly define what to scale and what to optimize.
Account-structure review, category prioritization, decision rules.
Rebuilt by category and traffic role.
Test sprints, data-driven decisions, LTV remarketing.
AOV +53% · clean structure · partnership continues
End-to-end work: Merchant Center, campaign structure (PMax, Search, Shopping), audience management, negative keywords, signals, automation.
Access to Google Ads, GA4, Google Merchant Center, the product feed, and an understanding of unit economics (margin, target ROAS).
Changes are visible in 1–2 weeks; full stabilization after a restructure typically lands in 4–6 weeks (algorithm learning phase).
Yes — that's normal algorithm relearning. We make changes iteratively to minimize swings, but short-term fluctuations can happen.
Primary: ROAS (return) and profit. Secondary: CPA — but the focus is profitability and sales growth.
That's a blocker. We audit analytics and either spec what needs to change or implement correct conversion-value tracking ourselves.
We use Customer Match lists and GA4 segments for remarketing and bid adjustments on loyal audiences — to grow LTV.
Modern Google Ads needs data and signal management. Without proper structure, feed, and goals the algorithm runs inefficiently and burns budget.
No — not without testing. It depends on market, product, and site. What we guarantee is a professional approach, systematic work, and transparent reporting.
A transparent, structured ad system, accurate analytics, a clear scaling plan, and controllable profitability.
Describe the task in 2-3 sentences. We reply within the same business day. We will look at your accounts and show where you are growing and where you are losing money. Free. No commitment.
Form or Telegram. We reply within the business day.
30 min intro — your choice of channel: phone, Telegram, email.
Growth-points map for 30/60/90 days, scope of work — free.
