How does UPLIFY drive 21× ROAS on a priority kids'-goods category?
UPLIFY built Google Shopping for a kids' goods store from zero foundation, then carved the high-margin "kids' carpets" category into its own priority PMax campaign. 7 months produced ₴1,449,051 (~$34K) revenue from a ₴67,891 budget — ROAS ≈21.34×, 1,605 purchases, 202 calls, 4.69% cost-of-sales.
Google Shopping built from scratch for a kids' goods store. Boosted the "kids' carpets" category with a dedicated campaign and held cost-of-sales at 4.69% at scale.
The client needed Google Shopping built from scratch: no ad accounts, no analytics. We had to lay the entire foundation and verify tracking before launch.
Grow sales across the full catalog with extra emphasis on the "kids' carpets" category, while holding cost-of-sales acceptable.
GA, Merchant Center, Google Ads — built on a clean slate.
General PMax over the catalog + priority PMax on "kids' carpets".
Max Conversions → Max Value → tROAS in step with data accumulation.
1,605 purchases + 202 calls · CoS 4.69% · priority category run separately
Segmenting lets you carve out a priority category into its own campaign with its own budget — so its results aren't diluted across the whole catalog.
Start with Max Conversions to collect data. Then test Max Conversion Value and tROAS for value-based optimization.
Cost-of-sales, ROAS, conversion volume, CPC, and CPA — judged against client margin. Calls are extra value in the kids' niche.
By margin and demand share. Typically 60–70% on the priority category, 30–40% on general — adjusted by performance.
Conversion tracking audit before launch + daily monitoring of metric correctness and Merchant Center disapprovals.
Remove from the feed, or push them into separate asset groups with capped budgets. Don't let them eat impressions from priority products.
Daily — correctness control. Weekly — deep dive: feed, assets, performance analysis, client sync.
Describe the task in 2-3 sentences. We reply within the same business day. We will look at your accounts and show where you are growing and where you are losing money. Free. No commitment.
Form or Telegram. We reply within the business day.
30 min intro — your choice of channel: phone, Telegram, email.
Growth-points map for 30/60/90 days, scope of work — free.
