We launch Shopping and Performance Max for sales — with a clean Merchant Center, proper GA4 tracking, and controllable unit economics (ROAS / ad spend share).
Remote-first: Ukraine (Kyiv, Lviv, Dnipro, Odesa, Kharkiv and other cities) • Europe • Worldwide
Fully remote: Ukraine • Europe • any country. Communication — Telegram/Meet. Reporting — Looker Studio.
Horoshop, Shopify, Prom, WooCommerce, or any other platform.
You have a product range (50+ items) and understand margins at least by groups.
You want to scale specific categories/products — not “everything at once”.
You tried before, but campaigns stall, burn budget, or can’t hit profitability.
You need clear numbers: spend, revenue, cost per order (CPA/CPO), ROAS.
You want systematic scaling instead of random tests and blind settings.
Broken GA4 setup: wrong conversions/value → the algorithm learns on bad signals.
Weak feed: empty attributes / Merchant errors → lower quality for product ads.
Everything in one bucket: no segmentation → no control over margins and priorities.
Trust factors: shipping/returns/contacts/policies → directly impact eligibility and conversion.
No optimization loop: without weekly iterations on bidding/feed/assets.
Wrong objectives: optimizing for clicks instead of ROAS/profit.
We start with a free audit, then run systematic iterations: bidding, feed, assets, priorities, attribution.
* Ad spend is paid directly to Google.
We manage unit economics: metric → baseline → action. Decisions are backed by Google Ads + GA4 + Merchant Center data.
We set target thresholds aligned with margins and control performance by segments.
We compare purchase cost with margin and AOV to find scalable growth points.
We keep value clean so the algorithm learns on the right economic signal.
We track performance by category: what scales, what drains budget, where profitability drops.
We aim for controllable week-to-week growth, not random spikes.
Disapprovals/warnings, policy compliance, price/availability, attributes quality.
We reconcile sources to avoid optimizing “to one screen” and see reality.
Stable purchase/value is the foundation for PMax learning and tROAS accuracy.
A management-level view: what grows, what drops, where the budget goes — and what decisions we make next.
Remote setup and management: Ukraine • Europe • Worldwide. Reporting — live in Looker Studio.
Google Shopping is product ads in Search (and the Shopping tab), powered mostly by your Merchant Center feed. It captures demand when users are actively searching.
Performance Max (PMax) is “expanded Shopping”: feed + Google automation across Search, Shopping, YouTube, Display, Discover and Gmail.
Our approach: feed + structure + analytics → Shopping/PMax, then scaling via segmentation, ROAS targets and assortment control.
It depends on starting conditions (feed quality, website, pricing, competition, conversion tracking), but the common pattern looks like this:
We start with a free audit and give a realistic scenario for your niche — without guessing.
For most stores, we recommend starting from €1,000/month in ad spend to get stable learning and controllable scaling.
If the niche is highly competitive or the assortment is wide, a higher budget may be required for faster learning and broader coverage.
Important: budget is fuel. We control profitability through ROAS targets, segmentation and feed quality.
The typical turnkey package includes:
Google optimizes PMax based on what you measure. If GA4 is configured incorrectly, the algorithm can:
We verify purchase/value, Ads links, data correctness and event stability.
The feed is the heart of Shopping/PMax. We treat it like a product:
PMax can work feed-first, but assets help scaling:
Our approach: for product-demand focus → feed-first; for scaling → add assets and test hypotheses.
First we identify the problem type: item disapprovals, policy warnings, or account suspension.
Then we follow a clear procedure:
You get:
Flow: audit → fix fundamentals → launch → manage and scale.
₴116K ad spend → ₴2.36M revenue. Account restructuring and systematic scaling.
₴68K budget → ₴1.45M revenue. PMax launch from scratch with category segmentation.
ROAS 726%. Evolution from Smart Shopping to PMax with profit-control at scale.
We’ll review your store and come back with a clear launch plan for Shopping / Performance Max.
