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/ Meta Ads audit examples

Two Meta Ads audit scenarios. Two different decisions.

Instagram Direct leads and catalog sales require different signals. See how we separate observations from assumptions, translate findings into business decisions and keep the technical checks available without burying the first answer.

01 / Leads · Instagram DirectView the Direct example →When the platform counts conversations but the business needs qualified enquiries and sales.02 / Sales · product catalogView the catalog example →When purchase tracking works but catalog linkage and measurement quality obscure campaign comparisons.

Both examples draw on anonymized client audit materials. The Direct walkthrough shares observations and next checks without the business name, identifiers or commercial metrics. Neither is a case study proving sales growth.

What each walkthrough shows

  • An owner-level decision: what to keep, fix and test
  • The source and limits of each observation
  • An action plan with acceptance criteria and verification
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