{
  "schema_version": 2,
  "dataset": "UPLIFY Performance Max account-level aggregate, August 2026",
  "status": "recomputed_from_stored_source",
  "publisher": {"name": "UPLIFY", "url": "https://uplify.agency"},
  "verified_at": "2026-09-12",
  "temporal_coverage": "2026-08-01/2026-08-31",
  "currency": "UAH",
  "unit_of_analysis": "distinct Google Ads account over the full selected period",
  "sample": {
    "accounts": 37, "campaigns": 82, "channel": "Google Performance Max",
    "filter": "UAH account currency; at least 100 clicks and 10 all-conversion actions; positive spend during the period",
    "multi_project_accounts_excluded": 3,
    "exclusion_reason": "Account mapped to multiple projects; ambiguous duplicate source records excluded before calculating metrics, independent of performance",
    "accounts_with_31_observed_days": 31, "accounts_with_primary_conversions": 37,
    "median_observed_days": 31, "daily_campaign_rows": 2252, "rows_with_conversion_action_breakdown": 1806
  },
  "metrics": {
    "ctr": {"median": 2.40, "unit": "percent", "definition": "100 * account-period clicks / account-period impressions"},
    "cpc": {"median": 5.22, "unit": "UAH", "definition": "account-period spend / account-period clicks"},
    "primary_conversion_cpa": {"median": 145.89, "unit": "UAH", "definition": "account-period spend / Google Ads metrics.conversions; configured primary conversions, not necessarily purchases"},
    "primary_conversion_value_to_spend": {"median": 8.50, "p25": 5.32, "p75": 12.63, "unit": "ratio", "definition": "Google Ads metrics.conversions_value / account-period spend; configured conversion value, not independently verified sales revenue or profit"},
    "all_conversion_cpa": {"median": 79.84, "unit": "UAH", "definition": "account-period spend / Google Ads metrics.all_conversions; may include cart, call, form and purchase actions"},
    "all_conversion_value_to_spend": {"median": 10.10, "unit": "ratio", "definition": "Google Ads metrics.all_conversions_value / account-period spend; not purchase-only ROAS"}
  },
  "methodology": [
    "One account contributes one period-aggregated observation to each median. Accounts are not weighted by budget in the median.",
    "P25 and P75 describe the middle 50 percent of account observations, not a confidence interval or forecast.",
    "The last complete calendar month was selected before inspecting performance. This is a descriptive agency-managed sample, not a representative market benchmark.",
    "Minimum-click and all-conversion filters exclude low-volume accounts. No account was excluded because its ROAS was low.",
    "Only UAH accounts are included; currency does not establish targeting geography. No fixed exchange-rate conversion is used.",
    "Six included accounts have fewer than 31 observed days. Missing rows were not imputed; complete campaign-day coverage is not claimed.",
    "Purchase-only classification is not sufficiently verified across accounts. Neither primary nor all conversion metrics are cost per order, sales profitability or a client result guarantee.",
    "Stored Google Ads-synced aggregates were queried in a read-only transaction on 2026-09-12. This is not a fresh API resynchronization or reconciliation to bank/CRM revenue.",
    "Only cohort aggregates are published. Client/account/campaign identifiers, domains, individual observations, portfolio spend totals and outlier descriptions are excluded."
  ],
  "documentation_url": "https://uplify.agency/performance-max-google-shopping/#evidence",
  "csv_url": "https://uplify.agency/static/datasets/pmax-uah-2026-08.csv",
  "contact": "hello@uplify.agency"
}