A Merchant audit that checks the entire store before review
Interface status is a symptom, not a diagnosis. Site, schema, feed, Merchant and checkout are reconciled before blockers, risks and nonissues are named.
- Evidence status
- Demonstration report
- Source
- Synthetic, internally consistent data
- Period
- Synthetic readiness snapshot
The store, products and statuses are synthetic. The report does not promise Google approval.
Control snapshot
- 1,200 products 990 approved + 210 affected = 1,200
- 40 manually sampled all main groups
- 2 confirmed blockers before re-review
- not ready verdict not a Google score
The 90 second view
- Fix Align shipping cost and return window across site, feed and Merchant.
- Verify Review affected items without treating low price as counterfeit proof.
- Do not submit Do not request review until blocker closure is verified.
What was checked and where confidence ends
Sources
- Home, product, cart, checkout and policies
- Merchant information and diagnostics
- Feed export and Product schema
- Mobile journey without placing an order
Coverage
40 of 1,200 products, all policy routes, checkout to payment and account diagnostics.
Limitations
Supplier authorization for one risk group is unavailable. That is uncertainty, not proof of violation.
Measurement confidence
Readiness not ready
990 approved + 210 affected = 1,200 products. The decision rests on two open verified blockers, not a score.
Full audit map
The three decisions above give an executive summary. The complete review register below shows the checks behind those decisions.
This page shows 11 of 11 checks in the demonstration register. A client report also links each check to its source, accountable role, and working artifact.
| Check | Priority | Decision | What we established | |
|---|---|---|---|---|
| 01 11 steps before re-reviewConfirmed mismatches and acceptance criteria determine readiness, not a decorative score. | ||||
| MC-01 | P0 | Align | Put delivery rules in one source table. | For two of four regions, the site, feed, and Merchant show different terms. |
| MC-02 | P0 | Align | Confirm the return period and cost. | The policy and Merchant conflict, while the product page does not explain the cost. |
| MC-03 | P1 | Verify | Match business name and legal details. | The site and Merchant should show the same data. |
| MC-04 | P1 | Verify | Reconcile price and stock for 40 products. | The sample covers all main groups and the mobile journey. |
| MC-05 | P1 | Investigate | Verify provenance for eight risk products. | Unusual pricing is a risk signal, not evidence of a violation. |
| MC-06 | P1 | Fix | Align GTIN, brand, and condition. | Identifiers are checked against the supplier source. |
| MC-07 | P2 | Protect | Do not create a new account or domain. | 990 products are approved; the blockers are local and fixable. |
| MC-08 | P2 | Verify | Run mobile checkout up to payment. | Price, delivery, and currency must match the feed. |
| MC-09 | P2 | Document | Record an accountable role and proof for every fix. | A re-review needs a reproducible artifact rather than a promise. |
| MC-10 | P2 | Resubmit | Request review after both blockers close. | Early submission does not remove the rejection cause. |
| MC-11 | P3 | Monitor | Reconcile policies and feed data after every change. | Readiness can regress after delivery, price, or catalog updates. |
Priority decisions with evidence
Shipping cost differs in three representations
- Observation
- Two of four regions show different rules across site, feed and Merchant.
- Decision logic
- Buyer and Google see conflicting terms. A correct checkout does not remove the public mismatch.
- Action and verification
- The ecommerce manager, feed specialist and Merchant specialist align one shipping table. Acceptance: 4 / 4 regions match on site, feed, Merchant and mobile checkout.
The return window is inconsistent
- Observation
- Policy and Merchant state different windows, while product pages omit return cost.
- Decision logic
- This is a testable consistency issue, not generic trust advice.
- Action and verification
- The business manager and legal lead confirm the actual terms. Acceptance: window, method, cost, refund timing and contact match and remain public.
The risk group needs proof, not an accusation
- Observation
- Price and brand claims look unusual, but no direct counterfeit evidence was found.
- Decision logic
- Low price does not prove violation; a legitimate sale is plausible.
- Action and verification
- The business manager verifies origin securely. Acceptance: keep or remove decision documented without PII or credentials in the report.
What works and should not change
Preserve checkout and approved items
990 / 1,200 products are approved and checkout reaches payment.
Do not create a new account, feed or domain. Make durable fixes and recheck.
Target state and change rules
Target state
The site, feed, Merchant, and mobile checkout show the same terms, with both blockers closed by evidence.
How we test
Local QA is followed by a 40-product control sample before resubmission.
When we roll back
If the control sample finds another mismatch, resubmission stops and the change returns to the source owner.
The 7, 30 and 90 day plan
-
7 daysClose shipping and return blockers.
- Owner
- Ecommerce manager, feed specialist and Merchant specialist
- Acceptance criteria
- Shipping rules match for 4 / 4 regions across site, feed, Merchant and mobile checkout.
-
30 daysRecheck affected items and final render.
- Owner
- Merchant specialist
- Acceptance criteria
- No verified blockers remain.
-
90 daysMonitor feed drift and policy changes.
- Owner
- Merchant specialist
- Acceptance criteria
- The monthly review leaves no unexplained feed or policy drift, and every change has an owner and timestamp.
What the client receives
- Evidence matrix
- Site, schema, feed and MC consistency
- Blockers, risks and nonissues
- Fix register and recheck
- Readiness without approval guarantee
Method and appendices
- Site ↔ feed ↔ Merchant ↔ checkout matrix
- 40-product checklist and sampling rules
- Blocker, risk, and non-issue register
- Resubmission and monitoring log
Need to prepare a store for Merchant review?
We separate verified blockers from risks and verify fixes before the human decision.
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