Every successful strategy requires a set of tools and techniques. We may not know much about chess strategies, but when it comes to B2B Marketing strategies, we are the people to talk to.

In this article, we will tell you about the most used techniques to boost your website visits, brand awareness, and lead generation. These are not the only way to build a successful B2B Marketing strategy but these are a must-have for every company.

  • SEO

    Search Engine Optimization gives the opportunity for your website to appear in the first search engine results pages (SERP). Knowing that 92% of search engine users click on a result within the first three pages, we can understand how important it is that your brand comes up first in searches.

  • Online Ads

    It is all the paid actions you can do to promote your brand presence online. Within online advertising, we can find Social Media ads (Facebook, Instagram, LinkedIn etc.), and Google Ads that allows you to rank your website on top of search engine results page or to display your ad on host websites.

  • Email Marketing

    Perhaps one of the cheapest marketing techniques, but it significantly impacts your brand. It is a direct communication channel with your existing and potential partners.

  • Marketing Automation

    Using automation platforms such as HubSpot will turn your contact sheet into qualified leads by nurturing them with content throughout the funnel. The automation will help your prospects get more information about your company and your products and will give you more time to focus on other tasks.

  • B2B Content Marketing

    Creating and distributing content to your target audience raises brand awareness, drives traffic to your website, and increases lead generation. Blog articles, social media updates, newsletters, infographics, videos, and case studies are common B2B content marketing formats.

As we mentioned above, these five techniques are not the only way to build a successful campaign and you might want to take a look at the most brilliant tools that you can use to put these techniques into action and start making some numbers.